dianshang-qianduan/src/views/portraitModel/components/bostonAnalysis.vue

<template>
  <div class="content">
    <div class="import" @click="knowledgeFlag = !knowledgeFlag">
      <img src="@/assets/images/导入.png" alt="" />
      <span>任务知识导入</span>
    </div>
    <div v-if="knowledgeFlag">
      <p style="line-height: 25px; font-size: 14px">
        波士顿矩阵（BCG
        Matrix），又称市场增长率-相对市场份额矩阵，由美国著名的管理学家、波士顿咨询公司创始人布鲁斯·亨德森于1970年首创，它是通过销售增长率（反应市场引力的指标）和市场占有率（反应企业实力的指标）来分析决定企业的产品结构。<br />
        市场吸引力包括企业销售量增长率、目标市场容量、竞争对手强弱、利润高低等。其中最重要的是反映市场引力的综合指标——销售增长率，这是决定企业产品结构是否合理的外在因素。<br />
        企业实力包括市场占有率、技术、设备、资金利用能力等，其中市场占有率是决定企业产品结构的内在因素，他直接显示出企业的竞争实力。
      </p>

      <img src="@/assets/images/u3678.png" alt="" /><br />
      <span style="line-height: 25px; font-size: 14px">
        波士顿矩阵将产品类型分为四种：<br />
        1，明星类产品：高增长且高市占，发展前景好，竞争力强，需加大投资以支持其发展；<br />
        2，问题类产品：高增长但低市占，发展前景好但市场开拓不足，需谨慎投资；<br />
        3，现金牛产品：低增长但高市占，成熟市场的领导者，应降低投资，维持市占并延缓衰退；<br />
        4，瘦狗类产品：低增长且低市占，理论率低甚至亏损，应采取撤退战略。 </span
      ><br />
      <img src="@/assets/images/u3682.png" alt="" />
    </div>
    <div v-if="!knowledgeFlag">
      <div class="caseBack">
        <div class="title">
          <img src="@/assets/images/caseIcon.png" alt="" />
          <span>案例背景：</span>
        </div>
        <span style="line-height: 25px; font-size: 14px">
          现有以下某商店的客户消费原始数据，需要采用波士顿矩阵分析方法，对客户进行分类：
        </span>
        <div style="margin-top: 10px; display: flex">
          <el-table
            :data="fileTable1"
            style="width: 650px"
            border
            :header-cell-style="{
              color: '#fff',
              fontSize: '14px',
              backgroundColor: '#6A7DE9!important',
            }"
          >
            <el-table-column label="客户ID" align="center" prop="id">
            </el-table-column>
            <el-table-column label="消费金额" align="center" prop="amount">
            </el-table-column>
            <el-table-column label="消费时间" align="center" prop="time">
            </el-table-column>
          </el-table>
          <div class="download" @click="downloadData">下载数据</div>
        </div>
      </div>
      <div class="line"></div>
      <div class="caseBack">
        <div class="title">
          <img src="@/assets/images/步骤.png" alt="" />
          <span>第一步，统计各个客户的消费次数和消费金额</span>
        </div>
        <span style="line-height: 25px; font-size: 14px">
          以客户ID为统计单元，分别计算各个客户累计的消费次数、消费金额。
        </span>
        <div style="margin-top: 10px; display: flex">
          <el-table
            :data="step1Data"
            style="width: 550px"
            border
            :header-cell-style="{
              color: '#fff',
              fontSize: '14px',
              backgroundColor: '#6A7DE9!important',
            }"
          >
            <el-table-column label="客户ID" align="center" prop="name">
            </el-table-column>
            <el-table-column label="消费次数" align="center" prop="amount">
              <template #default="scope">
                <el-input
                  v-model="scope.row.params1"
                  placeholder="请输入"
                  style="width: 130px"
                >
                </el-input>
              </template>
            </el-table-column>
            <el-table-column label="消费金额" align="center" prop="amount">
              <template #default="scope">
                <el-input
                  v-model="scope.row.params2"
                  placeholder="请输入"
                  style="width: 130px"
                >
                </el-input>
              </template>
            </el-table-column>
          </el-table>
          <div class="submit">提交</div>
        </div>
      </div>
      <div class="line"></div>
      <div class="caseBack">
        <div class="title">
          <img src="@/assets/images/步骤.png" alt="" />
          <span>第二步，确定象限测度划分标准</span>
        </div>
        <span style="line-height: 25px; font-size: 14px">
          以客户ID为统计单元，分别计算各个客户的平均消费次数、平均消费金额。
        </span>
        <div style="margin-top: 10px; display: flex">
          <el-table
            :data="step2Data"
            style="width: 650px"
            border
            :header-cell-style="{
              color: '#fff',
              fontSize: '14px',
              backgroundColor: '#6A7DE9!important',
            }"
          >
            <el-table-column label="客户ID" align="center" prop="name">
            </el-table-column>
            <el-table-column label="消费次数" align="center" prop="amount">
            </el-table-column>
            <el-table-column label="消费金额" align="center" prop="account">
            </el-table-column>
          </el-table>
          <div class="submit">提交</div>
        </div>
      </div>
      <div class="line"></div>
      <div class="caseBack">
        <div class="title">
          <img src="@/assets/images/步骤.png" alt="" />
          <span>第三步，绘制散点图</span>
        </div>
        <span style="line-height: 25px; font-size: 14px">
          以消费金额为纵轴，消费次数为横轴，将第一步的客户数据绘制于坐标轴中
        </span>
        <div style="margin-top: 10px; display: flex">
          <div class="submit">提交</div>
        </div>
      </div>
      <div class="line"></div>
      <div class="caseBack">
        <div class="title">
          <img src="@/assets/images/步骤.png" alt="" />
          <span>第四步，坐标轴区域绘制象限测度划分标准</span>
        </div>
        <span style="line-height: 25px; font-size: 14px">
          将计算出的客户的平均消费次数、平均消费金额，绘制在坐标轴中。
        </span>
        <div style="margin-top: 10px; display: flex">
          <!-- <el-table
            :data="step4Data"
            style="width: 680px"
            border
            :header-cell-style="{
              color: '#fff',
              fontSize: '14px',
              backgroundColor: '#6A7DE9!important',
            }"
          >
            <el-table-column label="商品名称" align="center" prop="data1">
            </el-table-column>
            <el-table-column label="销售额" align="center" prop="data2">
            </el-table-column>
            <el-table-column
              label="累计销售额占比（%）"
              align="center"
              prop="data3"
            >
            </el-table-column>
            <el-table-column label="划分商品类型" align="center" prop="data4">
              <template #default="scope">
                <el-select
                  v-model="scope.row.params"
                  placeholder="请选择"
                  style="width: 100px"
                >
                  <el-option :label="'A类商品'" :value="'A类商品'" />
                  <el-option :label="'B类商品'" :value="'B类商品'" />
                  <el-option :label="'C类商品'" :value="'C类商品'" />
                </el-select>
              </template>
            </el-table-column>
          </el-table> -->
          <div class="submit">提交</div>
        </div>
      </div>
      <div class="line"></div>
      <div class="caseBack">
        <div class="title">
          <img src="@/assets/images/步骤.png" alt="" />
          <span>第五步，划分客户类型</span>
        </div>
        <span style="line-height: 25px; font-size: 14px">
          按照客户标准，划分A、B、C、D各属于哪类客户。<br />
          1、消费次数超过平均值，每次消费力度也超过平均水平的客户：判定为明星客户<br />
          2、消费次数超过平均值，但每次消费力度未达到平均水平的客户：被判定为现金流客户<br />
          3、消费未达到平均值，但每次消费力度超过平均水平的客户：是问题客户<br />
          4、消费未达到平均值，消费力度也未达到平均水平的客户：属于瘦狗客户
        </span>
        <div style="margin-top: 10px; display: flex">
          <div class="submit">提交</div>
        </div>
      </div>
      <div class="line"></div>
      <div class="caseBack">
        <div class="title">
          <img src="@/assets/images/步骤.png" alt="" />
          <span>第六步，针对不同的客户类型，制定不同的营销策略</span>
        </div>
        <span style="line-height: 25px; font-size: 14px">
          当波士顿矩阵应用于客户画像时候，可以大致分析出不同用户的客户画像：
        </span>
        <div class="customerType" style="width: 887px">
          <img src="@/assets/images/客户1.png" alt="" />
          <span>明星客户，这类客户需要重点关注，并给予最高的礼遇；</span>
        </div>
        <div class="customerType" style="width: 887px">
          <img src="@/assets/images/客户2.png" alt="" />
          <span
            >现金流客户，这类客户通常消费频次比较频繁，能给企业带来较为稳定的现金流，这类客户是企业利润基石；</span
          >
        </div>
        <div class="customerType" style="width: 887px">
          <img src="@/assets/images/客户3.png" alt="" />
          <span
            >问题客户，这类客户最有希望转化为明星客户，但是因为客户存在一定的潜在问题，导致消费频次不高，这类客户需要利用客服进行重点跟进和长期跟踪；</span
          >
        </div>
        <div class="customerType" style="width: 887px">
          <img src="@/assets/images/客户1.png" alt="" />
          <span
            >瘦狗客户，这类客户通常占企业客户的大多数，只需要一般性维护，不需要投入重点维系。</span
          >
        </div>
      </div>
    </div>
  </div>
</template>

<script setup>
import * as portraitModel from "@/api/portraitModel";
import { downBlobFile } from "@/utils/index.js";
const knowledgeFlag = ref(false);
const step1Data = ref([
  {
    name: "A",
    amount: "2300",
  },
  {
    name: "B",
    amount: "2300",
  },
  {
    name: "C",
    amount: "2300",
  },
  {
    name: "D",
    amount: "2300",
  },
]);
const fileTable1 = ref([
  {
    id: "A",
    amount: "200",
    time: "2023.02.01",
  },
  {
    id: "B",
    amount: "300",
    time: "2023.02.02",
  },
  {
    id: "A",
    time: "2023.02.03",
    amount: "200",
  },
  {
    id: "D",
    time: "2023.02.04",
    amount: "150",
  },
  {
    id: "C",
    time: "2023.02.05",
    amount: "100",
  },
  {
    id: "B",
    time: "2023.02.06",
    amount: "400",
  },
  {
    id: "C",
    time: "2023.02.07",
    amount: "50",
  },
  {
    id: "D",
    time: "2023.02.08",
    amount: "250",
  },
  {
    id: "D",
    time: "2023.02.09",
    amount: "200",
  },
  {
    id: "B",
    time: "2023.02.10",
    amount: "300",
  },
  {
    id: "D",
    time: "2023.02.11",
    amount: "200",
  },
  {
    id: "C",
    time: "2023.02.12",
    amount: "50",
  },
  {
    id: "D",
    time: "2023.02.13",
    amount: "100",
  },
  {
    id: "A",
    time: "2023.02.14",
    amount: "400",
  },
  {
    id: "C",
    time: "2023.02.15",
    amount: "200",
  },
  {
    id: "B",
    time: "2023.02.16",
    amount: "200",
  },
  {
    id: "C",
    time: "2023.02.17",
    amount: "150",
  },
  {
    id: "D",
    time: "2023.02.18",
    amount: "300",
  },
  {
    id: "C",
    time: "2023.02.19",
    amount: "50",
  },
  {
    id: "D",
    time: "2023.02.20",
    amount: "200",
  },
]);
const step2Data = ref([
  {
    name: "A",
    amount: "3",
    account: "800",
  },
  { name: "B", amount: "4", account: "1200" },
  { name: "C", amount: "6", account: "600" },
  { name: "D", amount: "7", account: "1400" },
]);
const step3Data = ref([
  {
    data1: "男士配饰",
    data2: "5900",
  },
  {
    data1: "床上用品",
    data2: "2400",
  },
  {
    data1: "婴儿用品",
    data2: "1100",
  },

  {
    data1: "儿童服装",
    data2: "600",
  },
]);
const step4Data = ref([
  {
    data1: "男士配饰",
    data2: "5900",
    data3: "59%",
    data4: "2",
  },
  {
    data1: "床上用品",
    data2: "2400",
    data3: "83%",
    data4: "3",
  },
  {
    data1: "婴儿用品",
    data2: "1100",
    data3: "94%",
    data4: "1",
  },
  {
    data1: "儿童服装",
    data2: "600",
    data3: "100%",
    data4: "1",
  },
]);
const step5Data = ref([
  {
    title: "平均值",
  },
]);
const step6Data = ref([
  {
    data1: "1",
    data2: "小明",
    data3: "4",
    data4: "2",
    data5: "4",
  },
  {
    data1: "2",
    data2: "小红",
    data3: "5",
    data4: "2",
    data5: "2",
  },
  {
    data1: "3",
    data2: "小李",
    data3: "5",
    data4: "1",
    data5: "1",
  },
]);
const rulesTable = ref([
  {
    data1: "1.重要价值用户",
    data2: "高",
    data3: "高",
    data4: "高",
  },
  {
    data1: "2.重要发展用户",
    data2: "高",
    data3: "低",
    data4: "高",
  },
  {
    data1: "3.重要保持用户",
    data2: "低",
    data3: "高",
    data4: "高",
  },
  {
    data1: "4.重要挽留用户",
    data2: "低",
    data3: "低",
    data4: "高",
  },
  {
    data1: "5.一般价值用户",
    data2: "高",
    data3: "高",
    data4: "低",
  },
  {
    data1: "6.一般发展用户",
    data2: "高",
    data3: "低",
    data4: "低",
  },
  {
    data1: "7.一般保持用户",
    data2: "低",
    data3: "高",
    data4: "低",
  },
  {
    data1: "6.一般挽留用户",
    data2: "低",
    data3: "低",
    data4: "低",
  },
]);
const typeData = ref([
  {
    data1: "A类商品",
    data2: "占总销售额的80%，需要重点关注",
  },
  {
    data1: "B类商品",
    data2: "占总销售额的10%，给予次要关注",
  },
  {
    data1: "C类商品",
    data2: "占总销售额的10%，给予一般关注",
  },
]);
const moveUp = (index, row) => {
  console.log("上移", index, row);
  if (index > 0) {
    const upDate = step2Data.value[index - 1];
    step2Data.value.splice(index - 1, 1);
    step2Data.value.splice(index, 0, upDate);
  } else {
    alert("已经是第一条，不可上移");
  }
};
const moveDown = (index, row) => {
  console.log("下移", index, row);
  if (index + 1 === step2Data.value.length) {
    alert("已经是最后一条，不可下移");
  } else {
    const downDate = step2Data.value[index + 1];
    step2Data.value.splice(index + 1, 1);
    step2Data.value.splice(index, 0, downDate);
  }
};
const downloadData = () => {
  // console.log(666);
  portraitModel
    .downloadDataByBoston({
    })
    .then((res) => {
      // console.log(res,'--');
      const blob = new Blob([res], { type: "application/vnd.ms-excel" });
      downBlobFile(`案例数据-波士顿矩阵分析`, blob);
    })
    .catch((error) => {});
}
</script>

<style scoped lang="scss">
.content {
  width: 100%;
  background: rgba(0, 29, 64, 0.5);
  border: 1px solid #0452c6;
  padding: 10px;
  //   opacity: 0.5;

  .import {
    display: flex;
    font-size: 15px;
    font-weight: bold;
    width: 180px;
    height: 56px;
    background-image: url("@/assets/images/01.png");
    background-size: 180px 56px;
    text-align: center;
    align-items: center;
    line-height: 56px;
    cursor: pointer;
    img {
      margin-left: 20px;
      margin-right: 15px;
    }
  }
  .caseBack {
    .title {
      font-weight: bold;
      margin-top: 10px;
      display: flex;
      align-items: center;
      span {
        margin-left: 10px;
      }
    }
    .download {
      cursor: pointer;
      margin-left: 20px;
      color: #000;
      padding-left: 10px;
      font-size: 14px;
      text-align: center;
      line-height: 31px;
      width: 89px;
      height: 31px;
      background: url("@/assets/images/downloadIcon.png");
    }
    .submit {
      cursor: pointer;
      margin-left: 20px;
      color: #000;
      padding-left: 10px;
      font-size: 14px;
      text-align: center;
      line-height: 31px;
      width: 99px;
      height: 31px;
      background: url("@/assets/images/提交任务.png");
    }
    .customerType {
      padding-left: 10px;
      display: flex;
      align-items: center;
      width: 945px;
      height: 26px;
      background: #003b75;
      border-radius: 10px;
      border: 1px solid #0052a3;
      font-size: 12px;
      margin-top: 10px;
      img {
        margin-right: 10px;
      }
    }
  }
  .line {
    width: 1400px;
    height: 1px;
    border: 1px solid #0452c6;
    opacity: 0.5;
    margin-top: 20px;
    margin-bottom: 20px;
  }
}
::v-deep .el-table tr {
  background-color: #002652 !important;
  color: #fff;
}
</style>