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dianshang-qianduan/src/views/product/differentiation.vue

1931 lines
68 KiB
Vue

4 months ago
<template>
<div class="product-positioning-page student-training-shell">
<main class="product-positioning-core">
<section class="task-header">
<div class="task-head-main">
<h1 class="task-title">{{ taskTitle }}</h1>
<p class="task-brief">
<span class="task-brief-text">{{ taskBackground }}</span>
<button type="button" class="task-brief-toggle" @click="briefOpen = !briefOpen">
{{ briefOpen ? "收起" : "展开目标与要求" }}
</button>
<span v-if="briefOpen" class="task-brief-more">
<b>实训目标</b>
<ul>
<li v-for="goal in taskGoals" :key="goal">{{ goal }}</li>
</ul>
<b>实训要求</b>
<p>{{ taskRequirement }}</p>
</span>
</p>
</div>
</section>
<section class="task-action-strip">
<TrainingTaskToolbar :task-key="TASK_KEY" :on-submit="submitTask" :on-export="exportOutcome" />
</section>
<section class="task-card">
<nav v-if="configuredSteps.length" class="step-indicator" aria-label="产品价值主张及定位步骤">
<template v-for="(step, index) in configuredSteps" :key="`${step}-${index}`">
<button type="button"
:class="['step-tab', { active: form.activeStep === index + 1, complete: form.activeStep > index + 1 }]"
:aria-current="form.activeStep === index + 1 ? 'step' : undefined"
:aria-label="`第${index + 1}步:${step}`" @click="setCurrentStep(index + 1)">
<span class="step-marker">{{ String(index + 1).padStart(2, '0') }}</span>
<span class="step-copy">
<strong class="step-name" :title="step">{{ step }}</strong>
<span class="step-action">{{ form.activeStep === index + 1 ? "当前步骤" : "点击切换" }} <span
aria-hidden="true">→</span></span>
</span>
</button>
<span v-if="index < configuredSteps.length - 1" class="step-connector"
aria-hidden="true"></span>
</template>
</nav>
<section v-show="isSectionVisible(1)" class="step-card">
<div v-if="activeStepName" class="step-title-row">
<div>
<p class="section-eyebrow">Step {{ String(form.activeStep).padStart(2, '0') }}</p>
<h3>{{ activeStepName }}</h3>
</div>
</div>
<div class="core-pain-intro">
<p>价值主张的起点不是产品功能,而是用户痛点。不要试图满足所有人,只抓占 80% 的核心用户最痛的 3 个问题。</p>
<p>参考实训 11 的需求优先级评估结果,整理出 Top3 核心痛点,同时识别弱需求和伪需求——它们不作为核心价值主张,只作为加分项。</p>
</div>
<div class="core-pain-table-wrap">
<table class="core-pain-table">
<thead>
<tr>
<th>序号</th>
<th>需求类型</th>
<th>需求描述</th>
<th>场景描述</th>
</tr>
</thead>
<tbody>
<tr v-for="(row, index) in form.corePainRows" :key="row.id">
<td>{{ index + 1 }}</td>
<td class="pain-type-cell">{{ row.type }}</td>
<td><textarea v-model="row.description"
:placeholder="index === 0 ? '示例:入睡困难' : '填写需求描述'"
:aria-label="`${row.type}需求描述`" /></td>
<td><textarea v-model="row.scene"
:placeholder="index === 0 ? '示例:高压职场人群睡前大脑兴奋难以切换到放松状态,传统吸顶灯只有冷白光切换,缺乏渐进式助眠的光环境引导,导致入睡时间平均超过40分钟' : '填写场景描述'"
:aria-label="`${row.type}场景描述`" /></td>
</tr>
</tbody>
</table>
</div>
<p v-if="corePainValidationMessage" class="core-pain-validation-message" role="status">{{
corePainValidationMessage
}}</p>
</section>
<section v-show="isSectionVisible(2)" class="step-card">
<div v-if="activeStepName" class="step-title-row">
<div>
<p class="section-eyebrow">Step {{ String(form.activeStep).padStart(2, '0') }}</p>
<h3>{{ activeStepName }}</h3>
</div>
</div>
<div class="value-proposition-intro">
根据细分用户、具体场景、独特价值和用户收益提炼核心价值主张,运用价值主张画布从“用户档案”和“产品价值地图”两个维度找到匹配点。
</div>
<div class="canvas-section-heading">
<h4>(一)用户档案 <small>Customer Profile</small></h4>
<button type="button" class="canvas-export-button"
@click="exportCanvasSection('用户档案', customerProfileExportContent)">
<el-icon>
<Download />
</el-icon>导出
</button>
</div>
<div class="value-canvas-table-wrap">
<table class="value-canvas-table">
<thead>
<tr>
<th>维度</th>
<th>说明</th>
<th>内容</th>
</tr>
</thead>
<tbody>
<tr>
<td>用户目标(Jobs)</td>
<td>用户在相关场景中试图完成的任务</td>
<td><textarea v-model="form.customerProfile.jobs"
placeholder="示例:快速入睡、提升睡眠质量、温和唤醒不犯困、起夜不刺眼" /></td>
</tr>
<tr>
<td>痛点(Pains)</td>
<td>用户遇到的障碍、风险和负面体验</td>
<td><textarea v-model="form.customerProfile.pains" placeholder="填写用户痛点" /></td>
</tr>
<tr>
<td>收益期望(Gains)</td>
<td>用户期望的结果和额外收益</td>
<td><textarea v-model="form.customerProfile.gains" placeholder="填写用户收益期望" /></td>
</tr>
</tbody>
</table>
</div>
<div class="canvas-section-heading canvas-section-heading--spaced">
<h4>(二)产品价值地图 <small>Value Map</small></h4>
<button type="button" class="canvas-export-button"
@click="exportCanvasSection('产品价值地图', valueMapExportContent)">
<el-icon>
<Download />
</el-icon>导出
</button>
</div>
<div class="value-canvas-table-wrap">
<table class="value-canvas-table">
<thead>
<tr>
<th>维度</th>
<th>说明</th>
<th>内容</th>
</tr>
</thead>
<tbody>
<tr>
<td>产品与服务</td>
<td>我们提供给用户的产品和服务清单</td>
<td><textarea v-model="form.valueMap.products"
placeholder="示例:智能声光伴眠吸顶灯(含 App 控制)、白噪音声库、睡眠监测服务、节律光算法" /></td>
</tr>
<tr>
<td>痛点缓释器(Pain Relievers)</td>
<td>产品如何消除或缓解用户痛点</td>
<td><textarea v-model="form.valueMap.painRelievers" placeholder="填写痛点缓释器" /></td>
</tr>
<tr>
<td>增益创造器(Gain Creators)</td>
<td>产品如何创造额外价值和惊喜体验</td>
<td><textarea v-model="form.valueMap.gainCreators" placeholder="填写增益创造器" /></td>
</tr>
</tbody>
</table>
</div>
<div class="canvas-drawing-section">
<h4>(三)绘制产品价值主张画布</h4>
<p>检查“产品价值地图”与“用户档案”是否实现匹配(Fit):每个痛点应有对应的痛点缓释器,每个收益期望应有对应的增益创造器。根据上表绘制产品价值主张画布。</p>
<input ref="valueCanvasInput" class="visually-hidden" type="file"
accept="image/png,image/jpeg,image/webp" @change="handleValueCanvasUpload" />
<div v-if="form.valuePropositionCanvas.url" class="value-canvas-preview">
<el-image :src="form.valuePropositionCanvas.url"
:preview-src-list="[form.valuePropositionCanvas.url]" fit="cover" preview-teleported />
<div><strong>{{ form.valuePropositionCanvas.name || '产品价值主张画布'
}}</strong><span>点击缩略图可放大预览</span><button type="button" class="text-button"
@click="clearValueCanvas">移除图片</button></div>
</div>
<button v-else type="button" class="canvas-upload-trigger" :disabled="uploadingValueCanvas"
@click="openValueCanvasPicker">
<el-icon>
<UploadFilled />
</el-icon>{{ uploadingValueCanvas ? '正在上传...' : '上传产品价值主张画布' }}
</button>
</div>
<div class="canvas-guidance">
<p>推荐工具及方法如下,自行选择:</p>
<p>1. 下载模板,填写用户档案及产品价值地图,完成产品价值主张画布。</p>
<button type="button" class="template-download-button" @click="downloadCanvasTemplate"><el-icon>
<Download />
</el-icon>模板下载</button>
<p>2. 导出用户档案和价值主张地图两张表,使用通用 AI 大模型辅助生成画布。</p>
</div>
<p v-if="valueCanvasValidationMessage" class="core-pain-validation-message" role="status">{{
valueCanvasValidationMessage }}</p>
</section>
<section v-show="isSectionVisible(3)" class="step-card">
<div v-if="activeStepName" class="step-title-row">
<div>
<p class="section-eyebrow">Step {{ String(form.activeStep).padStart(2, '0') }}</p>
<h3>{{ activeStepName }}</h3>
</div>
</div>
<div class="positioning-intro">
<p>根据前面实训分析,使用经典定位陈述格式撰写简洁有力的产品价值定位陈述。</p>
<p>经典定位陈述格式:对于【目标市场/用户】,我们的【产品名称】是一个【产品类别】,它能提供【核心价值/关键收益】,因为它具有【主要差异化理由】。</p>
</div>
<article v-for="(statement, index) in form.positioningStatements" :key="statement.id"
class="positioning-version-card">
<header><span>版本{{ numberToChinese(index + 1) }}</span><small>至少设计两个不同目标用户版本</small></header>
<p class="statement-preview">对于 <strong>{{ statement.targetUser || '【目标市场/用户】' }}</strong>,我们的
<strong>{{
statement.productName || '【产品名称】' }}</strong> 是一个 <strong>{{ statement.productCategory
|| '【产品类别】'
}}</strong>,它能提供 <strong>{{ statement.coreValue || '【核心价值/关键收益】' }}</strong>,因为它具有
<strong>{{
statement.differentiationReason || '【主要差异化理由】' }}</strong>。
</p>
<div class="positioning-fields">
<label><span>目标市场/用户</span><input v-model="statement.targetUser"
:aria-label="`版本${index + 1}目标市场或用户`" placeholder="填写目标市场/用户" /></label>
<label><span>产品名称</span><input v-model="statement.productName"
:aria-label="`版本${index + 1}产品名称`" placeholder="填写产品名称" /></label>
<label><span>产品类别</span><input v-model="statement.productCategory"
:aria-label="`版本${index + 1}产品类别`" placeholder="填写产品类别" /></label>
<label><span>核心价值/关键收益</span><input v-model="statement.coreValue"
:aria-label="`版本${index + 1}核心价值或关键收益`" placeholder="填写核心价值/关键收益" /></label>
<label class="positioning-fields__wide"><span>主要差异化理由</span><textarea
v-model="statement.differentiationReason" :aria-label="`版本${index + 1}主要差异化理由`"
placeholder="填写主要差异化理由" /></label>
</div>
</article>
<p v-if="positioningValidationMessage" class="core-pain-validation-message" role="status">{{
positioningValidationMessage }}</p>
</section>
<section v-show="isSectionVisible(4)" class="step-card">
<div v-if="activeStepName" class="step-title-row">
<div>
<p class="section-eyebrow">Step {{ String(form.activeStep).padStart(2, '0') }}</p>
<h3>{{ activeStepName }}</h3>
</div>
</div>
<div class="mrd-intro">
基于前述步骤的分析成果,撰写一份完整的产品市场需求说明书(MRD)。MRD
文档全面分析产品的市场机会、用户需求及竞争格局,明确产品核心定位与功能方向,为后续产品开发、资源投入及战略决策提供数据支撑与逻辑依据。
</div>
<section v-for="section in mrdSections" :key="section.key" class="mrd-section">
<h4>{{ section.order }}. {{ section.title }}</h4>
<div class="mrd-table-wrap">
<table class="mrd-table">
<thead>
<tr>
<th>序号</th>
<th v-if="section.hasModule">模块</th>
<th>标题</th>
<th>内容</th>
</tr>
</thead>
<tbody>
<tr v-for="(row, index) in form.mrd[section.key]" :key="row.id">
<td>{{ index + 1 }}</td>
<td v-if="section.hasModule" class="mrd-module">{{ row.module }}</td>
<td class="mrd-row-title">{{ row.title }}</td>
<td><textarea v-model="row.content"
:aria-label="`${section.title}${row.title}内容`"
:placeholder="`填写${row.title}内容`" /></td>
</tr>
</tbody>
</table>
</div>
</section>
<section class="mrd-positioning-section">
<h4>6. 产品定位</h4>
<textarea v-model="form.mrd.productPositioning" aria-label="产品定位"
placeholder="综合市场、用户、竞品和需求分析,填写产品定位" />
</section>
<div class="mrd-guidance">
<p>根据以上结构框架及信息,结合实训 8-11,撰写 MRD 文档。</p>
<p>1. 根据报告模板,自行分析撰写 MRD 文档。</p>
<p>2. 使用通用 AI 大模型辅助完成报告,参考步骤提示词见案例资料文档。</p>
</div>
<p v-if="mrdValidationMessage" class="core-pain-validation-message" role="status">{{
mrdValidationMessage }}</p>
</section>
<section v-show="hasConfiguredSteps && form.activeStep > 4" class="step-card completion-card">
<div class="step-title-row">
<div>
<p class="section-eyebrow">Step {{ String(form.activeStep).padStart(2, '0') }}</p>
<h3>{{ activeStepName }}</h3>
</div>
</div>
<p class="step-desc">请检查已填写的调研、定位画布、价值主张和定位陈述,再保存或提交实训成果。</p>
</section>
<div v-if="hasConfiguredSteps" class="step-navigation">
<button type="button" class="btn-nav" :disabled="form.activeStep === 1" @click="goPreviousStep">
<el-icon>
<ArrowLeft />
</el-icon>
上一步
</button>
<button type="button" class="btn-nav btn-save" :disabled="saving" @click="saveCurrentProgress">
<el-icon>
<CircleCheck />
</el-icon>
保存当前进度
</button>
<button type="button" class="btn-nav btn-primary"
:disabled="form.activeStep === configuredSteps.length" @click="goNextStep">
下一步
<el-icon>
<ArrowRight />
</el-icon>
</button>
</div>
<div class="training-actions">
<el-button class="training-action training-action--reset" @click="resetTraining">清空填写</el-button>
</div>
</section>
</main>
<TrainingAiSidebar study-tip="当前任务建议:先明确目标人群和核心痛点,再把定位画布、价值主张画布和定位陈述串成一条完整逻辑。" reference-title="定位分析参考"
reference-text="· 市场调研:竞品、用户评价、需求痛点<br />· 定位画布:用户、场景、差异化机会<br />· 价值主张:客户任务、痛点、收益与解决方案<br />· 定位陈述:目标用户 + 核心价值 + 差异化理由"
:progress-items="progressItems" />
</div>
4 months ago
</template>
4 months ago
<script setup>
import { computed, getCurrentInstance, onMounted, ref } from "vue"
import { ArrowLeft, ArrowRight, CircleCheck, Download, Operation, UploadFilled } from "@element-plus/icons-vue"
import TrainingAiSidebar from "@/views/components/TrainingAiSidebar.vue"
import TrainingTaskToolbar from "@/views/components/TrainingTaskToolbar.vue"
import { getTrainingTaskByKey } from "@/api/trainingTask"
import { checkProductValuePositioningStepOne, checkProductValuePositioningStepTwo, checkProductValuePositioningStepThree, checkProductValuePositioningStepFour, getStudentTrainingAnswer, saveStudentTrainingAnswer, uploadStudentTrainingFile } from "@/api/studentTrainingAnswer"
import { parseTrainingArray } from "@/views/training/taskKeyMap"
import { isStudentDemo } from "@/utils/studentDemo"
const TASK_KEY = "product-value-positioning"
const VALUE_PROPOSITION_CANVAS_TEMPLATE_URL = "/file/training-materials/product-value-positioning/12.产品价值主张画布模版.pptx"
const { proxy } = getCurrentInstance()
const saving = ref(false)
const checkingCorePain = ref(false)
const corePainValidationMessage = ref("")
const checkingValueCanvas = ref(false)
const valueCanvasValidationMessage = ref("")
const checkingPositioning = ref(false)
const positioningValidationMessage = ref("")
const checkingMrd = ref(false)
const mrdValidationMessage = ref("")
const uploadingValueCanvas = ref(false)
const valueCanvasInput = ref(null)
const taskConfig = ref(null)
const corePainTypes = ["核心痛点1", "核心痛点2", "核心痛点3", "弱需求", "伪需求"]
const positioningStatementFields = ["targetUser", "productName", "productCategory", "coreValue", "differentiationReason"]
const mrdSections = [
{ key: "marketInsights", order: 1, title: "市场问题与机会", rows: [{ title: "市场痛点" }, { title: "市场机会" }, { title: "发展趋势" }] },
{ key: "marketOverview", order: 2, title: "市场概述", rows: [{ title: "目标市场" }, { title: "市场特征" }] },
{ key: "userAnalysis", order: 3, title: "用户与购买者分析", rows: [{ title: "目标用户画像" }, { title: "用户场景与需求" }, { title: "购买者与决策者" }] },
{ key: "competitorAnalysis", order: 4, title: "竞品分析", rows: [{ title: "竞品对比分析" }, { title: "差异化机会" }] },
{ key: "productRequirements", order: 5, title: "产品需求说明", hasModule: true, rows: [{ module: "功能需求", title: "核心功能" }, { module: "功能需求", title: "辅助功能" }, { module: "非功能需求", title: "性能需求" }, { module: "非功能需求", title: "安全需求" }, { module: "非功能需求", title: "兼容性" }] },
]
function createPositioningStatement(id) {
return { id, targetUser: "", productName: "", productCategory: "", coreValue: "", differentiationReason: "" }
}
function createMrd() {
const mrd = { productPositioning: "" }
mrdSections.forEach((section) => {
mrd[section.key] = section.rows.map((row, index) => ({ id: index + 1, module: row.module || "", title: row.title, content: "" }))
})
return mrd
}
const defaultRequirement =
"产品价值主张及定位需要在市场调研和用户洞察基础上,明确目标用户、核心价值、差异化优势和定位表达。"
const defaultBackground =
"某智能家居公司计划推出一款面向家庭用户的 AI 智能健身镜,希望通过该产品进入家庭健身市场。作为产品经理,需要基于市场调研与用户洞察完成系统化定位。"
const defaultGoals = [
"理解产品定位的概念、作用与核心要素。",
"掌握定位画布与价值主张画布的系统化工具。",
"运用产品定位方法完成一次 AI 智能健身镜的定位设计。",
"撰写清晰、有力的产品定位陈述。",
]
function createForm() {
return {
activeStep: 1,
corePainRows: corePainTypes.map((type, index) => ({ id: index + 1, type, description: "", scene: "" })),
research: { marketAnalysis: "", userResearch: "", persona: "" },
positionCanvas: { targetUsers: "", needsAndPains: "", competitorOpportunity: "" },
customerProfile: { jobs: "", pains: "", gains: "" },
valueMap: { products: "", painRelievers: "", gainCreators: "" },
valuePropositionCanvas: { url: "", name: "" },
positioningStatements: [createPositioningStatement(1), createPositioningStatement(2)],
mrd: createMrd(),
valueCanvas: { customerJobs: "", pains: "", gains: "", products: "", painRelievers: "", gainCreators: "" },
statement: { targetUsers: "", valueProposition: "", differentiation: "", positioning: "" },
}
}
const form = ref(createForm())
const taskTitle = computed(() => taskConfig.value?.taskName || "产品价值主张及定位")
const briefOpen = ref(false)
const taskBackground = computed(() => taskConfig.value?.background || defaultBackground)
const taskRequirement = computed(() => taskConfig.value?.requirements || defaultRequirement)
const taskGoals = computed(() => parseTrainingArray(taskConfig.value?.objectives, defaultGoals))
const configuredSteps = computed(() => parseTrainingArray(taskConfig.value?.steps))
const hasConfiguredSteps = computed(() => configuredSteps.value.length > 0)
const activeStepName = computed(() => configuredSteps.value[form.value.activeStep - 1] || "")
const progressItems = computed(() =>
configuredSteps.value.map((step, index) => ({
text: step,
status: index + 1 < form.value.activeStep ? "done" : index + 1 === form.value.activeStep ? "doing" : "",
}))
)
onMounted(async () => {
await loadTaskConfig()
await loadSavedAnswer()
})
async function loadTaskConfig() {
try {
const res = await getTrainingTaskByKey(TASK_KEY)
taskConfig.value = res?.data || null
form.value.activeStep = normalizeActiveStep(form.value.activeStep)
} catch (error) {
taskConfig.value = null
form.value.activeStep = 1
}
}
async function loadSavedAnswer() {
try {
const res = await getStudentTrainingAnswer(TASK_KEY)
if (res?.data?.step1Answer) applySavedAnswer(res.data.step1Answer)
} catch (error) {
// Keep the local form when no historical answer is available.
}
}
function normalizeActiveStep(value) {
if (!configuredSteps.value.length) return 1
const step = Number(value) || 1
return Math.min(Math.max(step, 1), configuredSteps.value.length)
}
async function setCurrentStep(step) {
const targetStep = normalizeActiveStep(step)
if (targetStep > form.value.activeStep) {
if (form.value.activeStep === 1 && !(await ensureCorePainValid())) return
if (form.value.activeStep === 2 && !(await ensureValueCanvasValid())) return
if (form.value.activeStep === 3 && !(await ensurePositioningValid())) return
if (form.value.activeStep === 4 && !(await ensureMrdValid())) return
}
form.value.activeStep = targetStep
}
function isSectionVisible(section) {
return !hasConfiguredSteps.value || form.value.activeStep === section
}
async function goPreviousStep() {
await setCurrentStep(form.value.activeStep - 1)
}
async function goNextStep() {
await setCurrentStep(form.value.activeStep + 1)
}
function applySavedAnswer(value) {
try {
const parsed = JSON.parse(value)
if (!parsed || typeof parsed !== "object") return
form.value = normalizeForm(parsed)
} catch (error) {
// Ignore malformed historical answers.
}
}
function normalizeForm(value = {}) {
const base = createForm()
return {
...base,
...value,
activeStep: normalizeActiveStep(value.activeStep),
corePainRows: normalizeCorePainRows(value.corePainRows),
research: { ...base.research, ...(value.research || {}) },
positionCanvas: { ...base.positionCanvas, ...(value.positionCanvas || {}) },
customerProfile: { ...base.customerProfile, ...(value.customerProfile || {}) },
valueMap: { ...base.valueMap, ...(value.valueMap || {}) },
valuePropositionCanvas: { ...base.valuePropositionCanvas, ...(value.valuePropositionCanvas || {}) },
positioningStatements: normalizePositioningStatements(value.positioningStatements),
mrd: normalizeMrd(value.mrd),
valueCanvas: { ...base.valueCanvas, ...(value.valueCanvas || {}) },
statement: { ...base.statement, ...(value.statement || {}) },
}
}
function normalizeCorePainRows(rows = []) {
const savedRows = Array.isArray(rows) ? rows : []
return corePainTypes.map((type, index) => ({
id: index + 1,
type,
description: String(savedRows[index]?.description || ""),
scene: String(savedRows[index]?.scene || ""),
}))
}
function normalizePositioningStatements(statements = []) {
const savedStatements = Array.isArray(statements) ? statements : []
return [1, 2].map((id, index) => {
const saved = savedStatements[index] || {}
return positioningStatementFields.reduce((result, field) => ({ ...result, [field]: String(saved[field] || "") }), { id })
})
}
function normalizeMrd(mrd = {}) {
const base = createMrd()
mrdSections.forEach((section) => {
const savedRows = Array.isArray(mrd?.[section.key]) ? mrd[section.key] : []
base[section.key] = section.rows.map((row, index) => ({
id: index + 1,
module: row.module || "",
title: row.title,
content: String(savedRows[index]?.content || ""),
}))
})
base.productPositioning = String(mrd?.productPositioning || "")
return base
}
async function ensureCorePainValid() {
if (checkingCorePain.value) return false
checkingCorePain.value = true
try {
const response = await checkProductValuePositioningStepOne({ rows: form.value.corePainRows })
const result = response?.data || {}
corePainValidationMessage.value = result.message || (result.valid ? "核心痛点分类填写完整。" : "请完成 3 个核心痛点、弱需求和伪需求的描述与场景。")
return result.valid === true
} catch (error) {
corePainValidationMessage.value = error?.message || "核心痛点校验失败,请稍后重试。"
return false
} finally {
checkingCorePain.value = false
}
}
async function ensureValueCanvasValid() {
if (checkingValueCanvas.value) return false
checkingValueCanvas.value = true
try {
const response = await checkProductValuePositioningStepTwo({
customerProfile: form.value.customerProfile,
valueMap: form.value.valueMap,
canvasUrl: form.value.valuePropositionCanvas.url,
})
const result = response?.data || {}
valueCanvasValidationMessage.value = result.message || (result.valid ? "价值主张画布填写完整。" : "请完整填写两张画布表并上传产品价值主张画布。")
return result.valid === true
} catch (error) {
valueCanvasValidationMessage.value = error?.message || "价值主张画布校验失败,请稍后重试。"
return false
} finally { checkingValueCanvas.value = false }
}
async function ensurePositioningValid() {
if (checkingPositioning.value) return false
checkingPositioning.value = true
try {
const response = await checkProductValuePositioningStepThree({ statements: form.value.positioningStatements })
const result = response?.data || {}
positioningValidationMessage.value = result.message || (result.valid ? "两版定位陈述填写完整。" : "请完整填写两个产品价值定位陈述版本。")
return result.valid === true
} catch (error) {
positioningValidationMessage.value = error?.message || "定位陈述校验失败,请稍后重试。"
return false
} finally { checkingPositioning.value = false }
}
async function ensureMrdValid() {
if (checkingMrd.value) return false
checkingMrd.value = true
try {
const response = await checkProductValuePositioningStepFour(form.value.mrd)
const result = response?.data || {}
mrdValidationMessage.value = result.message || (result.valid ? "MRD 文档填写完整。" : "请完整填写 MRD 的五组分析内容和产品定位。")
return result.valid === true
} catch (error) {
mrdValidationMessage.value = error?.message || "MRD 校验失败,请稍后重试。"
return false
} finally { checkingMrd.value = false }
}
function buildOutcome() {
return {
taskKey: TASK_KEY,
taskId: taskConfig.value?.id || "",
taskName: taskTitle.value,
currentStep: form.value.activeStep,
configuredSteps: configuredSteps.value,
corePainRows: form.value.corePainRows,
research: form.value.research,
positionCanvas: form.value.positionCanvas,
customerProfile: form.value.customerProfile,
valueMap: form.value.valueMap,
valuePropositionCanvas: form.value.valuePropositionCanvas,
positioningStatements: form.value.positioningStatements,
mrd: form.value.mrd,
valueCanvas: form.value.valueCanvas,
statement: form.value.statement,
updatedAt: new Date().toISOString(),
}
}
function buildAnswerPayload(status) {
return {
saveAction: status === "SUBMITTED" ? "SUBMIT" : status === "RESET" ? "RESET" : "SAVE",
currentStep: form.value.activeStep,
step1Answer: JSON.stringify(buildOutcome()),
}
}
async function persist(status = "IN_PROGRESS") {
if (saving.value) return
if (status !== "RESET") {
if (form.value.activeStep === 1 && !(await ensureCorePainValid())) return false
if (form.value.activeStep === 2 && !(await ensureValueCanvasValid())) return false
if (form.value.activeStep === 3 && !(await ensurePositioningValid())) return false
if (form.value.activeStep === 4 && !(await ensureMrdValid())) return false
}
saving.value = true
try {
await saveStudentTrainingAnswer(TASK_KEY, buildAnswerPayload(status))
proxy?.$modal?.msgSuccess(status === "SUBMITTED" ? "提交成功" : "保存成功")
return true
} finally {
saving.value = false
}
}
function saveCurrentProgress() {
return persist("IN_PROGRESS")
}
function submitTask() {
return persist("SUBMITTED")
}
async function resetTraining() {
clearValueCanvas()
form.value = createForm()
await persist("RESET")
}
function exportOutcome() {
const blob = new Blob([JSON.stringify(buildOutcome(), null, 2)], { type: "application/json;charset=utf-8" })
const url = URL.createObjectURL(blob)
const link = document.createElement("a")
link.href = url
link.download = `${taskTitle.value}-实训成果.json`
link.click()
URL.revokeObjectURL(url)
}
function numberToChinese(number) { return ["一", "二", "三", "四"][number - 1] || String(number) }
const customerProfileExportContent = computed(() => `# 用户档案(Customer Profile)\n\n## 用户目标(Jobs)\n${form.value.customerProfile.jobs}\n\n## 痛点(Pains)\n${form.value.customerProfile.pains}\n\n## 收益期望(Gains)\n${form.value.customerProfile.gains}\n`)
const valueMapExportContent = computed(() => `# 产品价值地图(Value Map)\n\n## 产品与服务\n${form.value.valueMap.products}\n\n## 痛点缓释器(Pain Relievers)\n${form.value.valueMap.painRelievers}\n\n## 增益创造器(Gain Creators)\n${form.value.valueMap.gainCreators}\n`)
function downloadText(content, fileName) {
const blob = new Blob([content], { type: "text/markdown;charset=utf-8" })
const url = URL.createObjectURL(blob)
const link = document.createElement("a")
link.href = url
link.download = fileName
link.click()
URL.revokeObjectURL(url)
}
function exportCanvasSection(name, content) { downloadText(content, `${taskTitle.value}-${name}.md`) }
function downloadCanvasTemplate() {
downloadBuiltInFile(VALUE_PROPOSITION_CANVAS_TEMPLATE_URL, "12.产品价值主张画布模版.pptx")
}
function downloadBuiltInFile(url, fileName) {
const link = document.createElement("a")
link.href = url
link.download = fileName
document.body.appendChild(link)
link.click()
document.body.removeChild(link)
}
function openValueCanvasPicker() { valueCanvasInput.value?.click() }
function clearValueCanvas() {
if (form.value?.valuePropositionCanvas?.url?.startsWith("blob:")) URL.revokeObjectURL(form.value.valuePropositionCanvas.url)
if (form.value) form.value.valuePropositionCanvas = { url: "", name: "" }
}
async function handleValueCanvasUpload(event) {
const file = event.target?.files?.[0]
if (!file) return
if (!["image/jpeg", "image/png", "image/webp"].includes(file.type)) {
proxy?.$modal?.msgError?.("请上传 PNG、JPG 或 WEBP 格式的图片"); event.target.value = ""; return
}
if (file.size > 5 * 1024 * 1024) { proxy?.$modal?.msgError?.("图片大小不能超过 5MB"); event.target.value = ""; return }
uploadingValueCanvas.value = true
try {
if (isStudentDemo()) { clearValueCanvas(); form.value.valuePropositionCanvas = { url: URL.createObjectURL(file), name: file.name } }
else {
const formData = new FormData(); formData.append("file", file)
const result = await uploadStudentTrainingFile(formData)
const url = result?.url || result?.data?.url
if (!url) throw new Error("图片上传失败,请重试")
form.value.valuePropositionCanvas = { url, name: file.name }
}
valueCanvasValidationMessage.value = ""
proxy?.$modal?.msgSuccess?.("产品价值主张画布上传成功")
} catch (error) { proxy?.$modal?.msgError?.(error?.message || "图片上传失败,请重试") }
finally { uploadingValueCanvas.value = false; event.target.value = "" }
}
4 months ago
</script>
<style scoped lang="scss">
/* ===== 页面级令牌(教育蓝极简主题) ===== */
.product-positioning-page {
--student-accent: #2563eb;
--student-accent-deep: #1d4ed8;
--student-accent-light: #3b82f6;
--student-accent-soft: #eff6ff;
--student-danger: #ef4444;
--student-success: #2ba471;
--student-layer-1: #1d4ed8;
--student-layer-2: #3b82f6;
--student-layer-3: #93c5fd;
--student-panel-border: #e5e7eb;
--student-card-bg: #ffffff;
--student-panel-bg: #fafbfc;
--student-text: #1f2937;
--student-text-secondary: #6b7280;
--el-color-primary: #2563eb;
--el-color-primary-light-3: #60a5fa;
--el-color-primary-light-5: #93c5fd;
--el-color-primary-light-7: #bfdbfe;
--el-color-primary-light-8: #dbeafe;
--el-color-primary-light-9: #eff6ff;
--el-color-primary-dark-2: #1d4ed8;
--el-input-hover-border-color: #3b82f6;
--el-input-focus-border-color: #2563eb;
--el-input-focus-ring-color: rgba(59, 130, 246, 0.15);
--el-textarea-hover-border-color: #3b82f6;
--el-textarea-focus-border-color: #2563eb;
/* 字号梯度统一继承 .student-training-shell,页面不再重复声明 */
position: relative;
z-index: 2;
display: grid;
grid-template-columns: minmax(720px, 1fr) 340px;
gap: 24px;
width: 100%;
max-width: 100%;
min-height: calc(100vh - 106px);
margin: 0;
padding: 24px 24px 32px;
color: var(--student-text);
background: #ffffff;
}
/* 核心容器:透明,对齐 .industry-core / .analysis-core */
.product-positioning-core {
display: grid;
gap: 10px;
align-content: start;
min-width: 0;
border: 0;
background: transparent;
box-shadow: none;
}
/* 任务头:独立卡片 + 左侧教育蓝竖条 */
.task-header {
position: relative;
display: flex;
align-items: flex-start;
justify-content: space-between;
gap: 16px;
margin: 0;
padding: 18px 20px 18px 24px;
border: 1px solid var(--student-panel-border);
border-radius: 12px;
background: var(--student-card-bg);
overflow: hidden;
&::before {
content: "";
position: absolute;
top: 0;
bottom: 0;
left: 0;
width: 4px;
background: var(--student-accent);
}
}
.task-head-main {
display: grid;
justify-items: start;
gap: 8px;
min-width: 0;
flex: 1 1 auto;
}
.task-title {
margin: 4px 0 0;
color: var(--student-text);
font-size: var(--student-fs-display);
font-weight: 700;
line-height: 1.35;
}
.task-brief {
margin: 0;
color: var(--student-text-secondary);
font-size: var(--student-fs-body-sm);
line-height: 1.6;
}
.task-brief-text {
display: -webkit-box;
overflow: hidden;
-webkit-box-orient: vertical;
-webkit-line-clamp: 1;
}
.task-brief-toggle {
padding: 0;
border: 0;
color: var(--student-accent-deep);
background: transparent;
font: inherit;
font-weight: 700;
cursor: pointer;
&:hover {
text-decoration: underline;
}
}
.task-brief-more {
display: grid;
gap: 6px;
margin-top: 8px;
padding-top: 8px;
border-top: 1px solid var(--student-panel-border);
b {
color: var(--student-text);
font-size: var(--student-fs-body-sm);
}
ul {
display: grid;
gap: 4px;
margin: 0;
padding-left: 18px;
}
p {
margin: 0;
}
}
/* task-action-strip:TrainingTaskToolbar 横条 */
.task-action-strip {
margin: 0;
padding: 10px 16px;
}
.task-action-strip :deep(.training-task-toolbar) {
display: flex;
flex-wrap: wrap;
align-items: center;
justify-content: flex-end;
gap: 8px;
}
/* task-card / step-card 层:透明容器 */
.task-card,
.step-card {
margin: 0;
padding: 0;
border: 0;
border-radius: 0;
background: transparent;
display: grid;
gap: 10px;
}
/* 顶部任务工具栏(保留 DOM 结构) */
.workbench-head {
display: flex;
align-items: flex-start;
justify-content: space-between;
gap: 18px;
margin-bottom: 18px;
padding-bottom: 0;
border-bottom: 0;
}
.workbench-head--actions-only {
justify-content: flex-end;
margin-bottom: 18px;
padding-bottom: 0;
border-bottom: 0;
}
.workbench-actions {
display: flex;
flex-wrap: wrap;
justify-content: flex-end;
margin-left: auto;
gap: 10px;
flex-shrink: 0;
}
.outline-action {
display: inline-flex;
align-items: center;
justify-content: center;
gap: 8px;
height: 36px;
min-height: 36px;
padding: 0 14px;
border: 1px solid rgba(37, 99, 235, 0.35);
border-radius: 8px;
color: var(--student-accent);
background: #ffffff;
font-size: var(--student-fs-body);
font-weight: 700;
cursor: pointer;
text-shadow: none;
transition: border-color 0.16s ease, background 0.16s ease, color 0.16s ease;
}
.outline-action:hover {
border-color: var(--student-accent);
background: var(--student-accent-soft);
color: var(--student-accent);
}
/* step-title-row + section-eyebrow */
.step-title-row {
display: flex;
justify-content: space-between;
align-items: flex-start;
gap: 12px;
}
.step-title-row h3 {
margin: 4px 0 0;
color: var(--student-text);
font-size: var(--student-fs-h1);
font-weight: 700;
line-height: 1.35;
}
.section-eyebrow {
margin: 0 0 6px;
color: var(--student-text-secondary);
font-weight: 700;
font-size: var(--student-fs-caption);
letter-spacing: 0.12em;
text-transform: uppercase;
}
.step-desc {
margin: 14px 0;
color: var(--student-text-secondary);
font-size: var(--student-fs-body);
line-height: 1.6;
}
/* ===== 引导区(intro) ===== */
.core-pain-intro,
.value-proposition-intro,
.positioning-intro,
.mrd-intro {
margin: 14px 0 12px;
padding: 12px 14px;
border-left: 3px solid var(--student-accent);
background: var(--student-accent-soft);
border-radius: 0 8px 8px 0;
color: var(--student-text-secondary);
font-size: var(--student-fs-body);
line-height: 1.6;
}
.core-pain-intro p,
.positioning-intro p {
margin: 0 0 6px;
color: var(--student-text-secondary);
}
.core-pain-intro p+p,
.positioning-intro p+p {
margin-top: 6px;
}
/* ===== 表格 ===== */
.core-pain-table-wrap,
.value-canvas-table-wrap,
.mrd-table-wrap {
overflow-x: auto;
}
.core-pain-table,
.value-canvas-table,
.mrd-table {
width: 100%;
border-collapse: collapse;
}
.core-pain-table {
min-width: 820px;
table-layout: fixed;
}
.value-canvas-table {
min-width: 820px;
table-layout: fixed;
}
.mrd-table {
min-width: 760px;
table-layout: fixed;
}
.core-pain-table th,
.core-pain-table td,
.value-canvas-table th,
.value-canvas-table td,
.mrd-table th,
.mrd-table td {
border: 1px solid var(--student-panel-border);
vertical-align: middle;
}
.core-pain-table th,
.value-canvas-table th,
.mrd-table th {
padding: 10px 12px;
color: var(--student-text);
background: #fafbfc;
font-size: var(--student-fs-body-sm);
font-weight: 800;
text-align: left;
}
.core-pain-table td,
.value-canvas-table td,
.mrd-table td {
padding: 8px 10px;
color: var(--student-text);
background: transparent;
font-size: var(--student-fs-body-sm);
line-height: 1.55;
}
.core-pain-table th:nth-child(1),
.core-pain-table td:nth-child(1) {
width: 7%;
text-align: center;
}
.core-pain-table th:nth-child(2),
.core-pain-table td:nth-child(2) {
width: 15%;
text-align: center;
font-weight: 700;
}
.core-pain-table th:nth-child(3),
.core-pain-table td:nth-child(3) {
width: 32%;
}
.pain-type-cell {
color: var(--student-text);
font-weight: 700;
background: transparent;
}
.value-canvas-table th:nth-child(1),
.value-canvas-table td:nth-child(1) {
width: 19%;
text-align: center;
font-weight: 700;
}
.value-canvas-table th:nth-child(2),
.value-canvas-table td:nth-child(2) {
width: 24%;
}
.value-canvas-table td:nth-child(2) {
color: var(--student-text-secondary);
}
.mrd-table th:nth-child(1),
.mrd-table td:nth-child(1) {
width: 8%;
text-align: center;
}
.mrd-table th:nth-child(2),
.mrd-table td:nth-child(2) {
width: 17%;
text-align: center;
}
.mrd-row-title {
color: var(--student-text);
font-weight: 700;
}
.mrd-module {
color: var(--student-text-secondary);
}
/* 表格内 textarea:透明底 */
.core-pain-table textarea,
.value-canvas-table textarea,
.mrd-table textarea,
.mrd-positioning-section textarea {
box-sizing: border-box;
display: block;
width: 100%;
min-height: 72px;
resize: vertical;
border: 0;
padding: 8px 10px;
color: var(--student-text);
background: transparent;
font: inherit;
font-size: var(--student-fs-body);
line-height: 1.55;
}
.core-pain-table textarea:focus,
.value-canvas-table textarea:focus,
.mrd-table textarea:focus,
.mrd-positioning-section textarea:focus {
outline: 2px solid rgba(59, 130, 246, 0.15);
outline-offset: -2px;
}
/* ===== 画布区 ===== */
.canvas-section-heading {
display: flex;
align-items: center;
justify-content: space-between;
gap: 16px;
margin: 18px 0 10px;
}
.canvas-section-heading--spaced {
margin-top: 28px;
}
.canvas-section-heading h4 {
margin: 0;
color: var(--student-text);
font-size: var(--student-fs-h2);
font-weight: 700;
}
.canvas-section-heading small {
margin-left: 6px;
color: var(--student-text-secondary);
font-size: var(--student-fs-caption);
font-weight: 600;
}
/* 导出 / 上传按钮:白底灰边(对齐 .outline-action 风格) */
.canvas-export-button,
.template-download-button,
.canvas-upload-trigger {
display: inline-flex;
align-items: center;
justify-content: center;
gap: 7px;
border: 1px solid rgba(37, 99, 235, 0.35);
border-radius: 8px;
color: var(--student-accent);
background: #ffffff;
cursor: pointer;
font: inherit;
font-weight: 700;
text-shadow: none;
transition: border-color 0.16s ease, background 0.16s ease, color 0.16s ease;
}
.canvas-export-button {
min-width: 92px;
min-height: 36px;
height: 36px;
padding: 0 14px;
font-size: var(--student-fs-body-sm);
}
.template-download-button {
min-width: 116px;
min-height: 36px;
height: 36px;
padding: 0 14px;
font-size: var(--student-fs-body-sm);
}
.canvas-upload-trigger {
min-width: 218px;
min-height: 36px;
height: 36px;
padding: 0 14px;
font-size: var(--student-fs-body);
}
.canvas-export-button:hover,
.template-download-button:hover,
.canvas-upload-trigger:hover:not(:disabled) {
border-color: var(--student-accent);
background: var(--student-accent-soft);
color: var(--student-accent);
}
.canvas-upload-trigger:disabled {
cursor: not-allowed;
opacity: 0.5;
}
.canvas-drawing-section {
margin-top: 28px;
padding: 18px;
border: 1px solid var(--student-panel-border);
border-radius: 12px;
background: #ffffff;
box-shadow: 0 1px 3px rgba(37, 99, 235, 0.06);
text-align: center;
}
.canvas-drawing-section h4 {
margin: 0;
color: var(--student-text);
font-size: var(--student-fs-h2);
font-weight: 700;
text-align: left;
}
.canvas-drawing-section p {
margin: 9px 0 18px;
color: var(--student-text-secondary);
font-size: var(--student-fs-body-sm);
line-height: 1.6;
text-align: left;
}
.visually-hidden {
position: absolute;
width: 1px;
height: 1px;
overflow: hidden;
clip: rect(0 0 0 0);
white-space: nowrap;
clip-path: inset(50%);
}
.value-canvas-preview {
display: flex;
align-items: center;
justify-content: center;
gap: 14px;
margin: 0 auto;
text-align: left;
:deep(.el-image) {
width: 116px;
height: 76px;
border: 1px solid var(--student-panel-border);
border-radius: 10px;
cursor: zoom-in;
}
div {
display: grid;
gap: 5px;
}
strong {
color: var(--student-text);
font-size: var(--student-fs-body);
font-weight: 700;
}
span {
color: var(--student-text-secondary);
font-size: var(--student-fs-caption);
}
}
.text-button {
width: fit-content;
padding: 0;
border: 0;
color: var(--student-accent);
background: transparent;
cursor: pointer;
font: inherit;
font-size: var(--student-fs-caption);
text-decoration: underline;
}
.canvas-guidance {
position: relative;
margin-top: 22px;
padding: 15px 18px 15px 152px;
border-left: 3px solid var(--student-accent);
border-radius: 0 8px 8px 0;
background: var(--student-accent-soft);
color: var(--student-text-secondary);
font-size: var(--student-fs-body-sm);
line-height: 1.6;
p {
margin: 0;
color: var(--student-text-secondary);
font-size: var(--student-fs-body-sm);
line-height: 1.6;
}
p+p {
margin-top: 4px;
}
.template-download-button {
position: absolute;
top: 44px;
left: 18px;
}
}
/* ===== 定位陈述卡片 ===== */
.positioning-version-card {
overflow: hidden;
margin-top: 16px;
border: 1px solid var(--student-panel-border);
border-radius: 12px;
background: #ffffff;
box-shadow: 0 1px 3px rgba(37, 99, 235, 0.06);
transition: border-color 0.16s ease, box-shadow 0.16s ease;
}
.positioning-version-card:hover {
border-color: var(--student-accent);
box-shadow: 0 3px 10px rgba(37, 99, 235, 0.08);
}
.positioning-version-card header {
display: flex;
align-items: center;
justify-content: space-between;
gap: 14px;
padding: 10px 16px;
border-bottom: 1px solid var(--student-panel-border);
background: var(--student-accent-soft);
}
.positioning-version-card header span {
color: var(--student-text);
font-size: var(--student-fs-h2);
font-weight: 700;
}
.positioning-version-card header small {
color: var(--student-text-secondary);
font-size: var(--student-fs-caption);
}
.statement-preview {
margin: 0;
padding: 15px 16px;
color: var(--student-text-secondary);
background: #ffffff;
font-size: var(--student-fs-body);
line-height: 1.6;
}
.statement-preview strong {
color: var(--student-text);
font-weight: 700;
}
.positioning-fields {
display: grid;
grid-template-columns: repeat(2, minmax(0, 1fr));
gap: 12px;
padding: 16px;
}
.positioning-fields label {
display: grid;
gap: 6px;
min-width: 0;
}
.positioning-fields label span {
color: var(--student-text-secondary);
font-size: var(--student-fs-caption);
font-weight: 700;
}
.positioning-fields input,
.positioning-fields textarea {
width: 100%;
padding: 10px 11px;
border: 1px solid var(--student-panel-border);
border-radius: 8px;
color: var(--student-text);
background: #ffffff;
box-sizing: border-box;
font: inherit;
font-size: var(--student-fs-body);
line-height: 1.55;
}
.positioning-fields input:focus,
.positioning-fields textarea:focus {
outline: 2px solid rgba(59, 130, 246, 0.15);
outline-offset: -2px;
}
.positioning-fields textarea {
min-height: 66px;
resize: vertical;
}
.positioning-fields__wide {
grid-column: 1 / -1;
}
/* ===== MRD 区 ===== */
.mrd-section {
margin-top: 24px;
}
.mrd-section h4,
.mrd-positioning-section h4 {
margin: 0 0 10px;
color: var(--student-text);
font-size: var(--student-fs-h2);
font-weight: 700;
}
.mrd-positioning-section {
margin-top: 25px;
padding: 16px;
border: 1px solid var(--student-panel-border);
border-radius: 12px;
background: #ffffff;
box-shadow: 0 1px 3px rgba(37, 99, 235, 0.06);
}
.mrd-positioning-section textarea {
min-height: 120px;
border: 1px solid var(--student-panel-border);
border-radius: 8px;
background: #ffffff;
}
.mrd-guidance {
margin-top: 20px;
padding: 13px 16px;
border-left: 3px solid var(--student-accent);
border-radius: 0 8px 8px 0;
background: var(--student-accent-soft);
color: var(--student-text-secondary);
font-size: var(--student-fs-body-sm);
line-height: 1.6;
}
.mrd-guidance p {
margin: 0;
color: var(--student-text-secondary);
font-size: var(--student-fs-body-sm);
line-height: 1.6;
}
.mrd-guidance p+p {
margin-top: 4px;
}
/* ===== 消息提示 ===== */
.core-pain-validation-message {
margin: 12px 0 0;
color: var(--student-text-secondary);
font-size: var(--student-fs-body-sm);
font-weight: 600;
}
.core-pain-validation-message.success {
color: var(--student-success);
}
/* ===== 底部步骤导航按钮 ===== */
.step-navigation {
display: flex;
justify-content: center;
gap: 14px;
margin-top: 20px;
}
.step-navigation .btn-nav {
display: inline-flex;
align-items: center;
justify-content: center;
gap: 6px;
min-height: 36px;
height: 36px;
padding: 0 14px;
border: 1px solid rgba(37, 99, 235, 0.35);
border-radius: 8px;
color: var(--student-accent);
background: #ffffff;
font-size: var(--student-fs-button);
font-weight: 600;
cursor: pointer;
text-shadow: none;
transition: border-color 0.16s ease, background 0.16s ease, color 0.16s ease, transform 0.16s ease, box-shadow 0.16s ease;
}
.step-navigation .btn-nav:hover:not(:disabled) {
border-color: var(--student-accent);
background: var(--student-accent-soft);
color: var(--student-accent);
transform: translateY(-1px);
box-shadow: 0 3px 10px rgba(37, 99, 235, 0.12);
}
.step-navigation .btn-nav.btn-save {
border-color: #e5e7eb;
color: #374151;
background: #f3f4f6;
}
.step-navigation .btn-nav.btn-save:hover:not(:disabled) {
border-color: var(--student-accent);
background: #e9ecef;
color: var(--student-accent);
}
.step-navigation .btn-nav.btn-primary {
border-color: var(--student-accent);
color: #ffffff;
background: var(--student-accent);
font-weight: 700;
box-shadow: 0 3px 10px rgba(37, 99, 235, 0.28);
}
.step-navigation .btn-nav.btn-primary:hover:not(:disabled) {
background: var(--student-accent-deep);
border-color: var(--student-accent-deep);
box-shadow: 0 5px 14px rgba(29, 78, 216, 0.32);
}
.step-navigation .btn-nav:disabled {
cursor: not-allowed;
opacity: 0.5;
transform: none;
box-shadow: none;
}
/* training-actions:容器保留,el-button 由全局接管 */
.training-actions {
display: flex;
flex-wrap: wrap;
justify-content: center;
gap: 14px;
margin-top: 20px;
}
/* ===== 响应式 ===== */
@media (max-width: 840px) {
.positioning-fields {
grid-template-columns: 1fr;
}
.positioning-fields__wide {
grid-column: auto;
}
}
@media (max-width: 720px) {
.task-header {
flex-direction: column;
align-items: flex-start;
}
.workbench-head,
.workbench-actions,
.step-navigation {
flex-direction: column;
align-items: stretch;
}
.workbench-actions,
.outline-action,
.btn-nav {
width: 100%;
}
.canvas-guidance {
padding: 15px;
}
.canvas-guidance .template-download-button {
position: static;
margin: 8px 0;
}
4 months ago
}
</style>
<style lang="scss">
/* ============================================================
* 步骤导航:分段连接胶囊(教育蓝主题)
* ============================================================ */
#app .studentLayout section.app-main:has(.product-positioning-page) .step-indicator {
display: flex !important;
flex-wrap: nowrap !important;
align-items: stretch !important;
justify-content: center !important;
gap: 0 !important;
width: 100% !important;
margin: 0 0 20px !important;
padding: 0 !important;
border: none !important;
border-radius: 0 !important;
background: transparent !important;
box-shadow: none !important;
.step-connector {
display: none !important;
}
.step-tab {
min-width: 0 !important;
display: flex !important;
flex-direction: row !important;
align-items: center !important;
justify-content: center !important;
gap: 8px !important;
height: auto !important;
min-height: 40px !important;
margin: 0 !important;
padding: 8px 14px !important;
border: 1px solid #e5e7eb !important;
border-right: none !important;
border-radius: 0 !important;
background: #ffffff !important;
box-shadow: none !important;
color: #6b7280 !important;
font-size: var(--student-fs-body) !important;
font-weight: 600 !important;
line-height: 1.3 !important;
letter-spacing: 0 !important;
white-space: normal !important;
text-align: center !important;
cursor: pointer;
transition: all 0.16s ease !important;
&:first-child {
border-radius: 8px 0 0 8px !important;
}
&:last-child {
border-radius: 0 8px 8px 0 !important;
border-right: 1px solid #e5e7eb !important;
}
.step-marker {
display: inline-flex !important;
align-items: center !important;
justify-content: center !important;
min-width: 22px !important;
height: 22px !important;
padding: 0 5px !important;
border-radius: 6px !important;
background: #f3f4f6 !important;
color: #6b7280 !important;
font-family: var(--student-font-data), ui-monospace, "SF Mono", Consolas, monospace !important;
font-size: var(--student-fs-body-sm) !important;
font-weight: 700 !important;
line-height: 1 !important;
transition: all 0.16s ease !important;
}
.step-copy {
display: flex !important;
flex-direction: column !important;
gap: 0 !important;
min-width: 0 !important;
}
.step-name {
overflow: hidden !important;
text-overflow: ellipsis !important;
white-space: normal !important;
line-height: 1.3 !important;
color: inherit !important;
}
.step-action {
display: none !important;
}
&:hover:not(.active):not(.complete) {
border-color: #2563eb !important;
background: #eff6ff !important;
color: #2563eb !important;
z-index: 1 !important;
.step-marker {
background: #2563eb !important;
color: #ffffff !important;
}
}
&.complete:not(.active) {
border-color: #e5e7eb !important;
color: #374151 !important;
.step-marker {
background: rgba(43, 164, 113, 0.12) !important;
color: #16915f !important;
}
&:hover {
border-color: #2ba471 !important;
background: #f0fdf6 !important;
z-index: 1 !important;
.step-marker {
background: #2ba471 !important;
color: #ffffff !important;
}
}
}
&.active {
border-color: #2563eb !important;
background: #2563eb !important;
color: #ffffff !important;
font-weight: 700 !important;
z-index: 2 !important;
.step-marker {
background: #ffffff !important;
color: #2563eb !important;
}
&:hover {
background: #1d4ed8 !important;
border-color: #1d4ed8 !important;
}
}
}
}
/* ===== 窄屏:横向滑动 ===== */
@media (max-width: 900px) {
#app .studentLayout section.app-main:has(.product-positioning-page) .step-indicator {
justify-content: flex-start !important;
overflow-x: auto !important;
}
#app .studentLayout section.app-main:has(.product-positioning-page) .step-indicator .step-tab {
flex: 0 0 140px !important;
max-width: none !important;
}
}
/* ============================================================
* 顶部工具栏:TrainingMaterialButton 资料按钮 → 教育蓝
* ============================================================ */
.product-positioning-page .workbench-actions .material-button.el-button {
height: 34px !important;
min-height: 34px !important;
border: 1px solid rgba(37, 99, 235, 0.35) !important;
border-radius: 8px !important;
color: #2563eb !important;
background: #ffffff !important;
font-size: var(--student-fs-body) !important;
font-weight: 600 !important;
transition: border-color 0.16s ease, background 0.16s ease, color 0.16s ease, box-shadow 0.16s ease !important;
&:hover {
border-color: #2563eb !important;
color: #2563eb !important;
background: #eff6ff !important;
box-shadow: 0 2px 6px rgba(37, 99, 235, 0.12) !important;
}
&.is-plain {
border-color: #e5e7eb !important;
color: #9ca3af !important;
&:hover {
border-color: #e5e7eb !important;
color: #9ca3af !important;
background: #ffffff !important;
box-shadow: none !important;
}
}
}
/* ============================================================
* 顶部导出按钮(原生 <button.outline-action>)
* ============================================================ */
#app .studentLayout section.app-main:has(.product-positioning-page) .workbench-actions>button.outline-action {
display: inline-flex !important;
align-items: center !important;
justify-content: center !important;
gap: 6px !important;
height: 34px !important;
min-height: 34px !important;
padding: 0 14px !important;
border: 1px solid rgba(37, 99, 235, 0.35) !important;
border-radius: 8px !important;
color: #2563eb !important;
background: #ffffff !important;
font-size: var(--student-fs-body) !important;
font-weight: 600 !important;
line-height: 1 !important;
transition: border-color 0.16s ease, background 0.16s ease, color 0.16s ease, box-shadow 0.16s ease !important;
}
#app .studentLayout section.app-main:has(.product-positioning-page) .workbench-actions>button.outline-action:hover {
border-color: #2563eb !important;
color: #2563eb !important;
background: #eff6ff !important;
box-shadow: 0 2px 6px rgba(37, 99, 235, 0.12) !important;
transform: none !important;
}
/* ============================================================
* 底部提交/清空按钮:training-actions
* ============================================================ */
#app .studentLayout section.app-main:has(.product-positioning-page) .training-actions .el-button.training-action {
min-width: 140px !important;
min-height: 34px !important;
height: 34px !important;
padding: 0 14px !important;
border: 1px solid rgba(37, 99, 235, 0.35) !important;
border-radius: 8px !important;
color: #2563eb !important;
background: #ffffff !important;
font-size: var(--student-fs-body) !important;
font-weight: 700 !important;
line-height: 1 !important;
letter-spacing: 0 !important;
text-shadow: none !important;
box-shadow: none !important;
}
#app .studentLayout section.app-main:has(.product-positioning-page) .training-actions .el-button.training-action:hover:not(.is-disabled) {
transform: translateY(-1px) !important;
border-color: #2563eb !important;
background: #eff6ff !important;
color: #2563eb !important;
box-shadow: 0 3px 10px rgba(37, 99, 235, 0.12) !important;
}
#app .studentLayout section.app-main:has(.product-positioning-page) .training-actions .el-button.training-action--submit {
border-color: #2563eb !important;
color: #ffffff !important;
background: #2563eb !important;
box-shadow: 0 3px 10px rgba(37, 99, 235, 0.28) !important;
}
#app .studentLayout section.app-main:has(.product-positioning-page) .training-actions .el-button.training-action--submit:hover:not(.is-disabled) {
border-color: #1d4ed8 !important;
background: #1d4ed8 !important;
color: #ffffff !important;
box-shadow: 0 5px 14px rgba(29, 78, 216, 0.32) !important;
}
#app .studentLayout section.app-main:has(.product-positioning-page) .training-actions .el-button.training-action--reset {
border-color: #e5e7eb !important;
color: #374151 !important;
background: #f3f4f6 !important;
}
#app .studentLayout section.app-main:has(.product-positioning-page) .training-actions .el-button.training-action--reset:hover:not(.is-disabled) {
border-color: #2563eb !important;
color: #2563eb !important;
background: #eff6ff !important;
}
</style>