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<template>
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<div class="content">
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<div class="import" @click="knowledgeFlag = !knowledgeFlag">
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<img src="@/assets/images/导入.png" alt="" />
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<span>任务知识导入</span>
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</div>
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<div v-if="knowledgeFlag">
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<a
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href="
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https://www.zhihu.com/question/620095154/answer/3351195697"
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target="_blank"
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rel="noopener noreferrer"
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>
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https://www.zhihu.com/question/620095154/answer/3351195697</a
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><br />
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<a
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href="
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https://www.sohu.com/a/528399751_218639"
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target="_blank"
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rel="noopener noreferrer"
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>
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https://www.sohu.com/a/528399751_218639</a
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><br />
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<a
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href="
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https://help.fanruan.com/finebi5.1/doc-view-1256.html"
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target="_blank"
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rel="noopener noreferrer"
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>
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https://help.fanruan.com/finebi5.1/doc-view-1256.html</a
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>
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<br />
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</div>
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<div v-if="!knowledgeFlag">
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<div class="caseBack">
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<div class="title">
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<img src="@/assets/images/caseIcon.png" alt="" />
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<span>案例背景:</span>
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</div>
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<span style="line-height: 25px; font-size: 14px">
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某买菜app想通过 AARRR模型分析自己的增长优势和弱势,获取更大的市场。
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<br />
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AARRR模型的实质是一个用户生命周期模型,关注用户获取(Acquisition)
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、激活(Activation)、留存(Retention) 、收入(Revenue) 和自传播(Refer)
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这五个方面,描述了用户从了解一个产品或服务到成为忠实用户的整个过程,对应于产品生命周期中的五个阶段。
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</span>
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</div>
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<div class="line"></div>
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<div class="caseBack">
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<div class="title">
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<img src="@/assets/images/步骤.png" alt="" />
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<span>第一步,获客分析</span>
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</div>
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<span style="line-height: 25px; font-size: 14px">
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任何产品的运营,第一步都是获取新用户,新用户一般来源于不同的渠道,因此我们首先需要做的就是渠道分析。做了渠道分析,我们才能知道,哪个渠道效果好,花费少,以后可以在性价比高的渠道投放。通常情况下渠道分析有两个维度:获客数量和获客质量
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</span>
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<div style="margin-top: 10px; display: flex">
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<div>
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<div
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class="draw"
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style="padding-left: 25px; margin-left: 20px"
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@click="drawEcharts"
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>
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生成可视化展现
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</div>
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<div id="echarts1" style="width: 500px; height: 320px"></div>
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</div>
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<div class="step1Table">
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<div class="titleTable">推广渠道对比(平均一次浏览时间)</div>
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<el-table
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:data="step1Data"
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style="width: 500px; margin-left: 45px; margin-top: 15px"
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border
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:header-cell-style="{
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color: '#fff',
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fontSize: '14px',
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backgroundColor: '#6A7DE9!important',
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}"
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>
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<el-table-column label="推广渠道" align="center" prop="data1">
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</el-table-column>
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<el-table-column label="浏览时间" align="center" prop="data2">
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</el-table-column>
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</el-table>
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</div>
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<div style="margin-top: 40px">
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<div class="analysisBtn">图表分析</div>
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<div style="margin-left: 20px">
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<p>1、推广渠道中,获客数量最多的是:</p>
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<el-select
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v-model="asd"
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placeholder="请选择"
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style="width: 200px"
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>
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<el-option :label="'基础线上工作'" :value="'基础线上工作'" />
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<el-option :label="'手机厂商预装'" :value="'手机厂商预装'" />
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<el-option :label="'新媒体推广'" :value="'新媒体推广'" />
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<el-option :label="'线下活动推广'" :value="'线下活动推广'" />
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</el-select>
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</div>
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<div style="margin-left: 20px">
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<p>2、哪种渠道的获客质量最高:</p>
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<el-select
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v-model="asd"
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placeholder="请选择"
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style="width: 200px"
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>
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<el-option :label="'基础线上工作'" :value="'基础线上工作'" />
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<el-option :label="'手机厂商预装'" :value="'手机厂商预装'" />
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<el-option :label="'新媒体推广'" :value="'新媒体推广'" />
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<el-option :label="'线下活动推广'" :value="'线下活动推广'" />
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</el-select>
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</div>
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<div class="submit" style="margin-top: 75px">提交</div>
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</div>
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</div>
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</div>
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<div class="line"></div>
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<div class="caseBack">
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<div class="title">
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<img src="@/assets/images/步骤.png" alt="" />
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<span>第二步,激活分析</span>
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</div>
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<span style="line-height: 25px; font-size: 14px">
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有了用户之后就需要提高活跃度,用户光注册没啥用,需要经常登录、使用app才行。据有效数据表明,当新用户进入产品之后的次日活跃开始计算,80%以上的新用户都不会被再次激活。而对于买菜app来说,只有产生过订单的用户才能算作被激活。<br />
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对各月份的用户新增情况进行分析,折线图如下图:
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</span>
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<div style="margin-top: 10px; display: flex">
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<el-table
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:data="step2Data"
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style="width: 650px"
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border
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:header-cell-style="{
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color: '#fff',
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fontSize: '14px',
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backgroundColor: '#6A7DE9!important',
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}"
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>
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<el-table-column label="周数" align="center" prop="week">
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</el-table-column>
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<el-table-column label="日期间隔" align="center" prop="interval">
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</el-table-column>
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<el-table-column
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label="周活跃用户(个)"
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align="center"
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prop="description"
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>
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<template #default="scope">
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<el-input
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v-model="scope.row.params1"
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placeholder="请输入"
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style="width: 90px"
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>
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</el-input>
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</template>
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</el-table-column>
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<el-table-column
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label="周活跃率(%)"
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align="center"
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prop="description"
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>
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<template #default="scope">
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<el-input
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v-model="scope.row.params2"
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placeholder="请输入"
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style="width: 90px"
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>
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</el-input
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>%
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</template>
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</el-table-column>
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</el-table>
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<div style="width: 650px">
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<div class="analysisConclusion">分析结论</div>
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<el-input
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v-model="analysisConclusion"
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style="margin-left: 20px; margin-top: 20px; margin-bottom: 20px"
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:rows="8"
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type="textarea"
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placeholder="请输入"
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/>
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<div class="submit">提交</div>
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</div>
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</div>
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</div>
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<div class="line"></div>
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<div class="caseBack">
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<div class="title">
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<img src="@/assets/images/步骤.png" alt="" />
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<span>第三步,留存分析</span>
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</div>
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<span style="line-height: 25px; font-size: 14px">
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用户激活之后,不留存的话最终也都将流失,徒劳一场。对于买菜app来说,用户激活之后,如果不能留下来的话,那此前的工作基本都是无用的。我们可以分析一周留存率、双周留存率和月留存率,发现用户留存率仍有较大提升空间,可以分析流失原因,进一步提高产品体验,挽留已有客户。
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</span>
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<div style="margin-top: 10px; display: flex">
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<div>
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<div
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class="draw"
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style="padding-left: 25px; margin-bottom: 10px"
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@click="drawEcharts"
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>
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生成留存率图表
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</div>
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<el-table
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:data="step3Data"
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style="width: 1000px"
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border
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:header-cell-style="{
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color: '#fff',
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fontSize: '14px',
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backgroundColor: '#6A7DE9!important',
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}"
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>
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<el-table-column label="注册日期" align="center" prop="date">
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</el-table-column>
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<el-table-column
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label="一周留存率(%)"
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align="center"
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prop="ratio1"
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>
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</el-table-column>
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<el-table-column
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label="两周留存率(%)"
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align="center"
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prop="ratio2"
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>
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</el-table-column>
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<el-table-column
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label="30天留存率(%)"
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align="center"
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prop="ratio3"
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>
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</el-table-column>
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</el-table>
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</div>
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<div style="margin-top: 40px">
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<div class="analysisBtn">图表分析</div>
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<div style="margin-left: 20px">
|
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<p>1、两周平均留存率是多少:</p>
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<el-select
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v-model="asd"
|
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placeholder="请选择"
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style="width: 200px"
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>
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<el-option :label="'37.63%'" :value="'37.63%'" />
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<el-option :label="'13.25%'" :value="'13.25%'" />
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<el-option :label="'14.11%'" :value="'14.11%'" />
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</el-select>
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</div>
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<div style="margin-left: 20px">
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|
<p>2、从哪个时间段开始留存下来的客户,是公司的忠诚用户:</p>
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|
<el-select
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v-model="asd"
|
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placeholder="请选择"
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style="width: 200px"
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>
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<el-option :label="'一周'" :value="'一周'" />
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<el-option :label="'两周'" :value="'两周'" />
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<el-option :label="'30天'" :value="'30天'" />
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</el-select>
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|
</div>
|
|
|
|
|
|
<div class="submit" style="margin-top: 75px">提交</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
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|
|
<div class="line"></div>
|
|
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|
|
<div class="caseBack">
|
|
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|
|
<div class="title">
|
|
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|
|
<img src="@/assets/images/步骤.png" alt="" />
|
|
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|
|
<span>第四步,收入分析</span>
|
|
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|
|
</div>
|
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|
|
<span style="line-height: 25px; font-size: 14px">
|
|
|
|
|
|
获取收入,对产品来说是最重要的一点,当用户激活后,需要考虑的就是如何最大化获取收入,实现盈利。买菜软件的盈利与很多指标有关,我们暂且以提高用户的购买活跃度作为提高收入的的一个主要方式。我们将用户分为三个大类:低活跃用户,普通用户,会员用户。
|
|
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|
|
</span>
|
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|
|
<div style="margin-top: 10px; display: flex">
|
|
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|
|
<div>
|
|
|
|
|
|
<el-table
|
|
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|
|
|
:data="step4Data"
|
|
|
|
|
|
style="width: 500px"
|
|
|
|
|
|
border
|
|
|
|
|
|
:header-cell-style="{
|
|
|
|
|
|
color: '#fff',
|
|
|
|
|
|
fontSize: '14px',
|
|
|
|
|
|
backgroundColor: '#6A7DE9!important',
|
|
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|
|
|
}"
|
|
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|
|
>
|
|
|
|
|
|
<el-table-column label="用户类型" align="center" prop="data1">
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="划分标准" align="center" prop="data2">
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="用户数量" align="center" prop="data3">
|
|
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|
|
</el-table-column>
|
|
|
|
|
|
</el-table>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div>
|
|
|
|
|
|
<div class="analysisBtn">图表分析</div>
|
|
|
|
|
|
<div style="margin-left: 20px">
|
|
|
|
|
|
<div style="margin-top: 10px">
|
|
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|
|
1、各类用户占比:(计算结果保留一位小数)
|
|
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|
|
</div>
|
|
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|
|
|
<div style="display: flex">
|
|
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|
|
<div style="margin-right: 50px">
|
|
|
|
|
|
<p>低活跃用户:</p>
|
|
|
|
|
|
<el-input style="width: 107px"></el-input>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div style="margin-right: 50px">
|
|
|
|
|
|
<p>普通用户:</p>
|
|
|
|
|
|
<el-input style="width: 107px"></el-input>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div>
|
|
|
|
|
|
<p>会员用户:</p>
|
|
|
|
|
|
<el-input style="width: 107px"></el-input>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div style="margin-left: 20px">
|
|
|
|
|
|
<p>2、需要针对哪类用户制定营销手段来提高他们的活跃度:</p>
|
|
|
|
|
|
<el-select
|
|
|
|
|
|
v-model="asd"
|
|
|
|
|
|
placeholder="请选择"
|
|
|
|
|
|
style="width: 200px"
|
|
|
|
|
|
>
|
|
|
|
|
|
<el-option :label="'低活跃用户'" :value="'低活跃用户'" />
|
|
|
|
|
|
<el-option :label="'普通用户'" :value="'普通用户'" />
|
|
|
|
|
|
<el-option :label="'会员用户'" :value="'会员用户'" />
|
|
|
|
|
|
</el-select>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div class="submit" style="margin-top: 25px">提交</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div class="line"></div>
|
|
|
|
|
|
<div class="caseBack">
|
|
|
|
|
|
<div class="title">
|
|
|
|
|
|
<img src="@/assets/images/步骤.png" alt="" />
|
|
|
|
|
|
<span>第五步,自传播分析</span>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<span style="line-height: 25px; font-size: 14px">
|
|
|
|
|
|
当产品有了一定规模的用户之后,就需要考虑激发用户间的自发传播。自传播的数据指标是K因子(推荐系数):<br />
|
|
|
|
|
|
K = (平均每个用户向他的朋友们发出的邀请的数量)*
|
|
|
|
|
|
(接收到邀请的人转化为新用户的转化率)<br />
|
|
|
|
|
|
K值的高低,直接体现自传播结果水平,当K值大于1时,将激发自传播巨大的力量,K值越大,力量越强。而若K值小于1,那么传播水平会逐步减弱,直至消失。
|
|
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|
|
</span>
|
|
|
|
|
|
<div style="margin-top: 10px; display: flex">
|
|
|
|
|
|
<div>
|
|
|
|
|
|
<el-table
|
|
|
|
|
|
:data="step5Data"
|
|
|
|
|
|
style="width: 500px"
|
|
|
|
|
|
border
|
|
|
|
|
|
:header-cell-style="{
|
|
|
|
|
|
color: '#fff',
|
|
|
|
|
|
fontSize: '14px',
|
|
|
|
|
|
backgroundColor: '#6A7DE9!important',
|
|
|
|
|
|
}"
|
|
|
|
|
|
>
|
|
|
|
|
|
<el-table-column label="用户数量" align="center" prop="data1">
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="推荐次数" align="center" prop="data2">
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="接受推荐人数" align="center" prop="data3">
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="K值" align="center" prop="data4">
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
</el-table>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div>
|
|
|
|
|
|
<div class="analysisBtn">图表分析</div>
|
|
|
|
|
|
<div style="margin-left: 20px">
|
|
|
|
|
|
<div style="display: flex">
|
|
|
|
|
|
<div style="margin-right: 50px">
|
|
|
|
|
|
<p>该买菜app的K值为:(计算结果保留两位小数)</p>
|
|
|
|
|
|
<el-input style="width: 107px"></el-input>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div style="margin-left: 20px" class="conclusion">
|
|
|
|
|
|
结论:拥有了自传播的力量。可以进一步通过“邀请获红包”等运营活动进一步提高
|
|
|
|
|
|
K 值,加快传播速度
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div class="submit" style="margin-top: 15px">提交</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</template>
|
|
|
|
|
|
|
|
|
|
|
|
<script setup>
|
|
|
|
|
|
import * as echarts from "echarts";
|
|
|
|
|
|
const { proxy } = getCurrentInstance();
|
|
|
|
|
|
const knowledgeHtml = ref(
|
|
|
|
|
|
`<p style="text-align: left;">复购率分析是评估消费者对某一品牌或产品忠诚度的重要指标,它反映了消费者满意度和重复购买的行为。通过复购率分析,企业可以更好地了解消费者的购买行为和需求,从而制定更精准的营销策略和产品优化方向。</p><p style="text-align: left;">复购率的计算有两种主要方法:</p><p style="text-align: left;">按客户计算:一定时间内再次购买的客户的人数除以购买的总人数。这种方法不考虑客户购买的次数,只关注是否有重复购买行为。</p><p style="text-align: left;">按订单计算:一定时间内再次购买的客户的订单数除以购买的总订单数。这种方法会统计多次购买的客户订单,区分每次购买的订单。</p><p style="text-align: left;">推荐企业采取按客户计算的复购率算法,因为它更能反映消费者的忠诚度。然而,按订单计算的复购率可能会因为多次购买的客户产生的订单数较多而显得更高。</p><p style="text-align: left;">复购率分析的重要性体现在以下几个方面:</p><p style="text-align: left;">反映客户忠诚度:高复购率意味着消费者对产品的认可度高,愿意再次购买,从而反映出较高的客户忠诚度。</p><p style="text-align: left;">预测销售趋势:通过分析复购率的变化趋势,企业可以预测产品的未来表现,做出更明智的选品决策。</p><p style="text-align: left;">指导选品策略:结合其他指标如销售额、转化率等,对复购率进行综合分析,可以帮助企业筛选出具有潜力的爆款产品。</p><p style="text-align: left;">为了进行复购率分析,企业可以采用以下步骤:</p><p style="text-align: left;">1.收集数据:收集包括订单ID、订单日期、客户名称等指标的数据。</p><p style="text-align: left;">2.计算复购率:根据收集的数据计算一个月内每个用户的购买次数、统计一个月内的购买人数、统计每个月内多次购买的人数并计算月复购率。</p><p style="text-align: left;">3.可视化展示:通过可视化图表的形式展示复购率数据,发现数据规律和问题,如复购时间间隔分析、商品复购分析等。</p><p style="text-align: left;">4.结论分析:根据复购率和用户总数的变化趋势,分析用户黏性的健康度,制定相应的运营策略。</p><p style="text-align: left;">通过复购率分析,企业不仅可以评估现有客户的忠诚度和满意度,还可以预测未来的销售趋势,为产品优化和营销策略提供有力支持。</p>`
|
|
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|
|
);
|
|
|
|
|
|
const list = ref(["-"]);
|
|
|
|
|
|
const dayValue = ref("");
|
|
|
|
|
|
const combinationValue1 = ref("");
|
|
|
|
|
|
const combinationValue2 = ref("");
|
|
|
|
|
|
const analysisConclusion = ref("");
|
|
|
|
|
|
const knowledgeFlag = ref(false);
|
|
|
|
|
|
//时间间隔分组数-7天内
|
|
|
|
|
|
const sevenNum = ref(0);
|
|
|
|
|
|
//时间间隔分组数-15天内
|
|
|
|
|
|
const fiftyNum = ref(0);
|
|
|
|
|
|
//时间间隔分组数-30天内
|
|
|
|
|
|
const thirtyNumIn = ref(0);
|
|
|
|
|
|
//时间间隔分组数-30天以上
|
|
|
|
|
|
const thirtyNumOut = ref(0);
|
|
|
|
|
|
const step1Data = ref([
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "基础线上工作",
|
|
|
|
|
|
data2: "300.04",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "手机厂商预装",
|
|
|
|
|
|
data2: "104.92",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "新媒体推广",
|
|
|
|
|
|
data2: "274.55",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "线下互动推广",
|
|
|
|
|
|
data2: "400.06",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "合计",
|
|
|
|
|
|
data2: "319.95",
|
|
|
|
|
|
},
|
|
|
|
|
|
]);
|
|
|
|
|
|
const step2Data = ref([
|
|
|
|
|
|
{
|
|
|
|
|
|
week: "第一周",
|
|
|
|
|
|
interval: "2024/3/1-2024/3/7",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
week: "第二周",
|
|
|
|
|
|
interval: "2024/3/8-2024/3/14",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
week: "第三周",
|
|
|
|
|
|
interval: "2024/3/15-2024/3/21",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
week: "第四周",
|
|
|
|
|
|
interval: "2024/3/22-2024/3/28",
|
|
|
|
|
|
},
|
|
|
|
|
|
]);
|
|
|
|
|
|
const step3Data = ref([
|
|
|
|
|
|
{
|
|
|
|
|
|
date: "2020-01",
|
|
|
|
|
|
ratio1: "28.91%",
|
|
|
|
|
|
ratio2: "6.25%",
|
|
|
|
|
|
ratio3: "7.81%",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
date: "2020-02",
|
|
|
|
|
|
ratio1: "30.56%",
|
|
|
|
|
|
ratio2: "14.20%",
|
|
|
|
|
|
ratio3: "17.90%",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
date: "2020-03",
|
|
|
|
|
|
ratio1: "36.65%",
|
|
|
|
|
|
ratio2: "12.62%",
|
|
|
|
|
|
ratio3: "16.02%",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
date: "2020-04",
|
|
|
|
|
|
ratio1: "40.70%",
|
|
|
|
|
|
ratio2: "18.02%",
|
|
|
|
|
|
ratio3: "17.15%",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
date: "2020-05",
|
|
|
|
|
|
ratio1: "32.62%",
|
|
|
|
|
|
ratio2: "13.85%",
|
|
|
|
|
|
ratio3: "19.38%",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
date: "2020-06",
|
|
|
|
|
|
ratio1: "35.34%",
|
|
|
|
|
|
ratio2: "14.08%",
|
|
|
|
|
|
ratio3: "16.95%",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
date: "2020-07",
|
|
|
|
|
|
ratio1: "32.00%",
|
|
|
|
|
|
ratio2: "16.31%",
|
|
|
|
|
|
ratio3: "13.54%",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
date: "2020-08",
|
|
|
|
|
|
ratio1: "37.11%",
|
|
|
|
|
|
ratio2: "17.85%",
|
|
|
|
|
|
ratio3: "16.43%",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
date: "2020-09",
|
|
|
|
|
|
ratio1: "36.51%",
|
|
|
|
|
|
ratio2: "12.83%",
|
|
|
|
|
|
ratio3: "14.80%",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
date: "2020-10",
|
|
|
|
|
|
ratio1: "37.63%",
|
|
|
|
|
|
ratio2: "6.45%",
|
|
|
|
|
|
ratio3: "1.08%",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
date: "合计",
|
|
|
|
|
|
ratio1: "34.80%",
|
|
|
|
|
|
ratio2: "13.25%",
|
|
|
|
|
|
ratio3: "14.11%",
|
|
|
|
|
|
},
|
|
|
|
|
|
]);
|
|
|
|
|
|
const step4Data = ref([
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "低活跃用户",
|
|
|
|
|
|
data2: "0<购买金额≤200",
|
|
|
|
|
|
data3: "2253",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "普通用户",
|
|
|
|
|
|
data2: "200<购买金额≤500",
|
|
|
|
|
|
data3: "1077",
|
|
|
|
|
|
},
|
|
|
|
|
|
{ data1: "会员用户", data2: "500<购买金额", data3: "493" },
|
|
|
|
|
|
]);
|
|
|
|
|
|
const step4DataTable2 = ref([
|
|
|
|
|
|
{
|
|
|
|
|
|
id: "过去30天平均DAU/MAU",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
id: "月平均活跃天数(天)",
|
|
|
|
|
|
},
|
|
|
|
|
|
]);
|
|
|
|
|
|
const step5Data = ref([
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "5364",
|
|
|
|
|
|
data2: "12526",
|
|
|
|
|
|
data3: "6267",
|
|
|
|
|
|
data4: "1.17",
|
|
|
|
|
|
},
|
|
|
|
|
|
]);
|
|
|
|
|
|
const step6Data = ref([
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "1",
|
|
|
|
|
|
data2: "小明",
|
|
|
|
|
|
data3: "4",
|
|
|
|
|
|
data4: "2",
|
|
|
|
|
|
data5: "4",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "2",
|
|
|
|
|
|
data2: "小红",
|
|
|
|
|
|
data3: "5",
|
|
|
|
|
|
data4: "2",
|
|
|
|
|
|
data5: "2",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "3",
|
|
|
|
|
|
data2: "小李",
|
|
|
|
|
|
data3: "5",
|
|
|
|
|
|
data4: "1",
|
|
|
|
|
|
data5: "1",
|
|
|
|
|
|
},
|
|
|
|
|
|
]);
|
|
|
|
|
|
const rulesTable = ref([
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "1.重要价值用户",
|
|
|
|
|
|
data2: "高",
|
|
|
|
|
|
data3: "高",
|
|
|
|
|
|
data4: "高",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "2.重要发展用户",
|
|
|
|
|
|
data2: "高",
|
|
|
|
|
|
data3: "低",
|
|
|
|
|
|
data4: "高",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "3.重要保持用户",
|
|
|
|
|
|
data2: "低",
|
|
|
|
|
|
data3: "高",
|
|
|
|
|
|
data4: "高",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "4.重要挽留用户",
|
|
|
|
|
|
data2: "低",
|
|
|
|
|
|
data3: "低",
|
|
|
|
|
|
data4: "高",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "5.一般价值用户",
|
|
|
|
|
|
data2: "高",
|
|
|
|
|
|
data3: "高",
|
|
|
|
|
|
data4: "低",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "6.一般发展用户",
|
|
|
|
|
|
data2: "高",
|
|
|
|
|
|
data3: "低",
|
|
|
|
|
|
data4: "低",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "7.一般保持用户",
|
|
|
|
|
|
data2: "低",
|
|
|
|
|
|
data3: "高",
|
|
|
|
|
|
data4: "低",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "6.一般挽留用户",
|
|
|
|
|
|
data2: "低",
|
|
|
|
|
|
data3: "低",
|
|
|
|
|
|
data4: "低",
|
|
|
|
|
|
},
|
|
|
|
|
|
]);
|
|
|
|
|
|
const typeData = ref([
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "A类商品",
|
|
|
|
|
|
data2: "占总销售额的80%,需要重点关注",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "B类商品",
|
|
|
|
|
|
data2: "占总销售额的10%,给予次要关注",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
data1: "C类商品",
|
|
|
|
|
|
data2: "占总销售额的10%,给予一般关注",
|
|
|
|
|
|
},
|
|
|
|
|
|
]);
|
|
|
|
|
|
const dayOptions = ref([
|
|
|
|
|
|
{
|
|
|
|
|
|
value: "1日",
|
|
|
|
|
|
label: "1日",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
value: "2日",
|
|
|
|
|
|
label: "2日",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
value: "3日",
|
|
|
|
|
|
label: "3日",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
value: "4日",
|
|
|
|
|
|
label: "4日",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
value: "5日",
|
|
|
|
|
|
label: "5日",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
value: "6日",
|
|
|
|
|
|
label: "6日",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
value: "7日",
|
|
|
|
|
|
label: "7日",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
value: "8日",
|
|
|
|
|
|
label: "8日",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
value: "9日",
|
|
|
|
|
|
label: "9日",
|
|
|
|
|
|
},
|
|
|
|
|
|
|
|
|
|
|
|
{
|
|
|
|
|
|
value: "10日",
|
|
|
|
|
|
label: "10日",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
value: "11日",
|
|
|
|
|
|
label: "11日",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
value: "12日",
|
|
|
|
|
|
label: "12日",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
value: "13日",
|
|
|
|
|
|
label: "13日",
|
|
|
|
|
|
},
|
|
|
|
|
|
{
|
|
|
|
|
|
value: "14日",
|
|
|
|
|
|
label: "14日",
|
|
|
|
|
|
},
|
|
|
|
|
|
]);
|
|
|
|
|
|
const moveUp = (index, row) => {
|
|
|
|
|
|
console.log("上移", index, row);
|
|
|
|
|
|
if (index > 0) {
|
|
|
|
|
|
const upDate = step2Data.value[index - 1];
|
|
|
|
|
|
step2Data.value.splice(index - 1, 1);
|
|
|
|
|
|
step2Data.value.splice(index, 0, upDate);
|
|
|
|
|
|
} else {
|
|
|
|
|
|
alert("已经是第一条,不可上移");
|
|
|
|
|
|
}
|
|
|
|
|
|
};
|
|
|
|
|
|
const moveDown = (index, row) => {
|
|
|
|
|
|
console.log("下移", index, row);
|
|
|
|
|
|
if (index + 1 === step2Data.value.length) {
|
|
|
|
|
|
alert("已经是最后一条,不可下移");
|
|
|
|
|
|
} else {
|
|
|
|
|
|
const downDate = step2Data.value[index + 1];
|
|
|
|
|
|
step2Data.value.splice(index + 1, 1);
|
|
|
|
|
|
step2Data.value.splice(index, 0, downDate);
|
|
|
|
|
|
}
|
|
|
|
|
|
};
|
|
|
|
|
|
const addCombination = () => {
|
|
|
|
|
|
if (list.value[0] == "-") {
|
|
|
|
|
|
list.value = [];
|
|
|
|
|
|
}
|
|
|
|
|
|
// list.value = [];
|
|
|
|
|
|
if (combinationValue1.value == "" || combinationValue2.vlaue == "") {
|
|
|
|
|
|
proxy.$modal.msgError("请选择组合");
|
|
|
|
|
|
return;
|
|
|
|
|
|
}
|
|
|
|
|
|
list.value.push(combinationValue1.value + "—" + combinationValue2.value);
|
|
|
|
|
|
};
|
|
|
|
|
|
const tableSpanMethod = ({ row, column, rowIndex, columnIndex }) => {
|
|
|
|
|
|
if (rowIndex === 0) {
|
|
|
|
|
|
if (columnIndex === 6) {
|
|
|
|
|
|
return [2, 1];
|
|
|
|
|
|
}
|
|
|
|
|
|
}
|
|
|
|
|
|
if (rowIndex === 0) {
|
|
|
|
|
|
if (columnIndex === 7) {
|
|
|
|
|
|
return [2, 1];
|
|
|
|
|
|
}
|
|
|
|
|
|
}
|
|
|
|
|
|
if (rowIndex === 2) {
|
|
|
|
|
|
if (columnIndex === 6) {
|
|
|
|
|
|
return [2, 1];
|
|
|
|
|
|
}
|
|
|
|
|
|
}
|
|
|
|
|
|
if (rowIndex === 2) {
|
|
|
|
|
|
if (columnIndex === 7) {
|
|
|
|
|
|
return [2, 1];
|
|
|
|
|
|
}
|
|
|
|
|
|
}
|
|
|
|
|
|
if (rowIndex === 4) {
|
|
|
|
|
|
if (columnIndex === 6) {
|
|
|
|
|
|
return [2, 1];
|
|
|
|
|
|
}
|
|
|
|
|
|
}
|
|
|
|
|
|
if (rowIndex === 4) {
|
|
|
|
|
|
if (columnIndex === 7) {
|
|
|
|
|
|
return [2, 1];
|
|
|
|
|
|
}
|
|
|
|
|
|
}
|
|
|
|
|
|
if (rowIndex === 6) {
|
|
|
|
|
|
if (columnIndex === 6) {
|
|
|
|
|
|
return [2, 1];
|
|
|
|
|
|
}
|
|
|
|
|
|
}
|
|
|
|
|
|
if (rowIndex === 6) {
|
|
|
|
|
|
if (columnIndex === 7) {
|
|
|
|
|
|
return [2, 1];
|
|
|
|
|
|
}
|
|
|
|
|
|
}
|
|
|
|
|
|
};
|
|
|
|
|
|
const handleChangeDay = (e) => {
|
|
|
|
|
|
console.log(e);
|
|
|
|
|
|
};
|
|
|
|
|
|
const draw = () => {
|
|
|
|
|
|
var chartDom = document.getElementById("echarts");
|
|
|
|
|
|
var myChart = echarts.init(chartDom, "dark");
|
|
|
|
|
|
var option;
|
|
|
|
|
|
|
|
|
|
|
|
option = {
|
|
|
|
|
|
title: {
|
|
|
|
|
|
text: "2021/8/1",
|
|
|
|
|
|
left: "center",
|
|
|
|
|
|
top: "10",
|
|
|
|
|
|
},
|
|
|
|
|
|
tooltip: {
|
|
|
|
|
|
trigger: "axis",
|
|
|
|
|
|
formatter: "{c}%",
|
|
|
|
|
|
},
|
|
|
|
|
|
xAxis: {
|
|
|
|
|
|
type: "category",
|
|
|
|
|
|
data: [
|
|
|
|
|
|
"1",
|
|
|
|
|
|
"2",
|
|
|
|
|
|
"3",
|
|
|
|
|
|
"4",
|
|
|
|
|
|
"5",
|
|
|
|
|
|
"6",
|
|
|
|
|
|
"7",
|
|
|
|
|
|
"8",
|
|
|
|
|
|
"9",
|
|
|
|
|
|
"10",
|
|
|
|
|
|
"11",
|
|
|
|
|
|
"12",
|
|
|
|
|
|
"13",
|
|
|
|
|
|
"14",
|
|
|
|
|
|
],
|
|
|
|
|
|
},
|
|
|
|
|
|
yAxis: {
|
|
|
|
|
|
type: "value",
|
|
|
|
|
|
axisLabel: {
|
|
|
|
|
|
formatter: "{value}%",
|
|
|
|
|
|
},
|
|
|
|
|
|
},
|
|
|
|
|
|
series: [
|
|
|
|
|
|
{
|
|
|
|
|
|
data: [100, 88, 73, 60, 54, 38, 33, 25, 18, 12, 10, 9, 6, 4],
|
|
|
|
|
|
type: "line",
|
|
|
|
|
|
},
|
|
|
|
|
|
],
|
|
|
|
|
|
};
|
|
|
|
|
|
|
|
|
|
|
|
option && myChart.setOption(option);
|
|
|
|
|
|
};
|
|
|
|
|
|
const drawEcharts = () => {
|
|
|
|
|
|
var chartDom = document.getElementById("echarts1");
|
|
|
|
|
|
var myChart = echarts.init(chartDom, "dark");
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var option;
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option = {
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title: {
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text: "推广渠道对比(获客人数)",
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left: "center",
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top: "10px",
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textStyle: {
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color: "#fff",
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// fontSize:16
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},
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},
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xAxis: {
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type: "category",
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data: ["基础线上工作", "手机厂商预装", "新媒体推广", "线下活动推广"],
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axisLabel: {
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textStyle: {
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color: "#fff", //坐标值得具体的颜色
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},
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},
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axisLine: {},
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},
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yAxis: {
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type: "value",
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name: "获取新客数量",
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axisLabel: {
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textStyle: {
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color: "#fff", //坐标值得具体的颜色
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},
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},
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},
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series: [
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{
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data: [900, 1000, 1800, 2600],
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type: "bar",
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// itemStyle:{
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// color:'#00B6F5'
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// }
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},
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],
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};
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option && myChart.setOption(option);
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};
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</script>
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<style scoped lang="scss">
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.content {
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width: 100%;
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background: rgba(0, 29, 64, 0.5);
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border: 1px solid #0452c6;
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padding: 10px;
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// opacity: 0.5;
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a:hover {
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text-decoration: underline;
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}
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.import {
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display: flex;
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font-size: 15px;
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font-weight: bold;
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width: 180px;
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height: 56px;
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background-image: url("@/assets/images/01.png");
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background-size: 180px 56px;
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text-align: center;
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align-items: center;
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line-height: 56px;
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cursor: pointer;
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img {
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margin-left: 20px;
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margin-right: 15px;
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}
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}
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.caseBack {
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.conclusion {
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margin-top: 20px;
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padding: 10px;
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width: 577px;
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height: 70px;
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background: #005b55;
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border-radius: 10px;
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color: #28d298;
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}
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.step1Table {
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width: 588px;
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height: 313px;
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background: #002652;
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border: 1px solid #7995e8;
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margin-left: 20px;
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margin-top: 35px;
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text-align: center;
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padding-top: 10px;
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.titleTable {
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color: #fff;
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// margin:0 auto
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}
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}
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.title {
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font-weight: bold;
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margin-top: 10px;
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display: flex;
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align-items: center;
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span {
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margin-left: 10px;
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}
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}
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.download {
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cursor: pointer;
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margin-left: 20px;
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color: #000;
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padding-left: 10px;
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font-size: 14px;
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text-align: center;
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line-height: 31px;
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width: 89px;
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height: 31px;
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background: url("@/assets/images/downloadIcon.png");
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}
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.analysisBtn {
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width: 89px;
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height: 31px;
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background: url("@/assets/images/分析.png");
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color: #000;
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line-height: 31px;
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text-align: center;
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font-size: 14px;
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padding-left: 10px;
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margin-left: 20px;
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}
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.submit {
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cursor: pointer;
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margin-left: 20px;
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color: #000;
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padding-left: 10px;
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font-size: 14px;
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text-align: center;
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line-height: 31px;
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width: 99px;
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height: 31px;
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background: url("@/assets/images/提交任务.png");
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}
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.customerType {
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padding-left: 10px;
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display: flex;
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align-items: center;
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width: 945px;
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height: 26px;
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background: #003b75;
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border-radius: 10px;
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border: 1px solid #0052a3;
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font-size: 12px;
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margin-top: 10px;
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img {
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margin-right: 10px;
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}
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}
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.secondTitle {
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margin-top: 10px;
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display: flex;
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align-items: center;
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img {
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margin-right: 10px;
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}
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}
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}
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.line {
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width: 1400px;
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height: 1px;
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border: 1px solid #0452c6;
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opacity: 0.5;
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margin-top: 20px;
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margin-bottom: 20px;
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}
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.addBtn {
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background-color: #6af5fb;
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color: #080138;
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height: 31px;
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border: 1px solid #6af5fb;
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margin-left: 10px;
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}
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.comList {
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ul {
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text-align: center;
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list-style-type: none;
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border: 1px solid #7190d4;
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border-bottom: none;
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width: 124px;
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padding: 0;
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// padding: 0;
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margin: 0;
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p {
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width: 122px;
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height: 40px;
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line-height: 40px;
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background: #6e70f0;
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margin: 0;
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}
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li {
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padding: 0;
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margin: 0;
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line-height: 30px;
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|
width: 122px;
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height: 30px;
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|
background: #003b75;
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border-bottom: 1px solid #7190d4;
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font-size: 14px;
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}
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}
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}
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.draw {
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width: 145px;
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height: 31px;
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background: url("@/assets/images/绘制.png");
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background-size: 145px 31px;
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text-align: center;
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line-height: 31px;
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color: #000;
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font-size: 14px;
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cursor: pointer;
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}
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.analysis {
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|
|
width: 577px;
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|
|
|
height: 117px;
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|
background: #005b55;
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|
border-radius: 10px;
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margin-top: 20px;
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|
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font-size: 14px;
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padding-left: 20px;
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padding-top: 12px;
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.conclusion {
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// display: block;
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margin-bottom: 10px;
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|
font-size: 16px;
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}
|
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}
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.generateBtn {
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width: 185px;
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height: 31px;
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|
background: url("@/assets/images/生成统计.png");
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text-align: center;
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line-height: 31px;
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|
color: #000;
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font-size: 14px;
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cursor: pointer;
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}
|
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|
.analysisConclusion {
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|
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background: url("@/assets/images/分析.png");
|
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|
|
|
|
width: 89px;
|
|
|
|
|
|
height: 31px;
|
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|
|
text-align: center;
|
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|
|
|
|
line-height: 31px;
|
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|
|
|
|
color: #000;
|
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|
|
|
|
font-size: 14px;
|
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|
|
|
|
// cursor: pointer;
|
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|
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|
|
margin-left: 20px;
|
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|
|
|
padding-left: 10px;
|
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|
}
|
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|
|
}
|
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|
|
::v-deep .el-table tr {
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|
|
background-color: #002652 !important;
|
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|
|
|
|
color: #fff;
|
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|
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|
|
}
|
|
|
|
|
|
::v-deep .el-textarea__inner {
|
|
|
|
|
|
background: #002652;
|
|
|
|
|
|
color: #fff;
|
|
|
|
|
|
// color: #5397C3;
|
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|
|
|
|
}
|
|
|
|
|
|
</style>
|