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dianshang-qianduan/src/views/product/differentiation.vue

814 lines
24 KiB
Vue

4 months ago
<template>
<div class="product-positioning-page student-training-shell">
<main class="training-core">
<section class="task-header">
<div class="task-badge">
<el-icon><Operation /></el-icon>
市场洞察与需求分析
</div>
<h1 class="task-title">{{ taskTitle }}</h1>
</section>
<TrainingTaskBrief :background="taskBackground" :goals="taskGoals" :requirements="taskRequirement" :show-material="false" />
<section class="task-card">
<div class="workbench-head workbench-head--actions-only">
<div class="workbench-actions">
<TrainingMaterialButton :material-name="taskConfig?.materialName" :material-url="taskConfig?.materialUrl" />
<button type="button" class="outline-action" @click="exportOutcome">
<el-icon><Download /></el-icon>
导出实训成果
</button>
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</div>
</div>
<nav v-if="configuredSteps.length" class="step-indicator" aria-label="产品价值主张及定位步骤">
<template v-for="(step, index) in configuredSteps" :key="`${step}-${index}`">
<button
type="button"
:class="['step-tab', { active: form.activeStep === index + 1, complete: form.activeStep > index + 1 }]"
:aria-current="form.activeStep === index + 1 ? 'step' : undefined"
:aria-label="`第${index + 1}步:${step}`"
@click="setCurrentStep(index + 1)"
>
<span class="step-marker">{{ String(index + 1).padStart(2, '0') }}</span>
<span class="step-copy">
<strong class="step-name" :title="step">{{ step }}</strong>
<span class="step-action">{{ form.activeStep === index + 1 ? "当前步骤" : "点击切换" }} <span aria-hidden="true">→</span></span>
</span>
</button>
<span v-if="index < configuredSteps.length - 1" class="step-connector" aria-hidden="true"></span>
</template>
</nav>
<section v-show="isSectionVisible(1)" class="step-card">
<div v-if="activeStepName" class="step-title-row">
<div>
<p class="section-eyebrow">Step {{ String(form.activeStep).padStart(2, '0') }}</p>
<h3>{{ activeStepName }}</h3>
</div>
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</div>
<div class="step-content">
<label class="field-block">
<span>收集并分析当前智能健身镜市场的主要品牌、产品特点、用户评价:</span>
<textarea v-model="form.research.marketAnalysis" />
</label>
<label class="field-block">
<span>开展初步访谈或问卷调研,梳理潜在用户对智能健身设备的需求与痛点:</span>
<textarea v-model="form.research.userResearch" />
</label>
<label class="field-block">
<span>整理用户画像,明确目标用户群体特征:</span>
<textarea v-model="form.research.persona" />
</label>
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</div>
</section>
<section v-show="isSectionVisible(2)" class="step-card">
<div v-if="activeStepName" class="step-title-row">
<div>
<p class="section-eyebrow">Step {{ String(form.activeStep).padStart(2, '0') }}</p>
<h3>{{ activeStepName }}</h3>
</div>
</div>
<div class="step-content">
<label class="field-block">
<span>目标用户群体:</span>
<textarea v-model="form.positionCanvas.targetUsers" />
</label>
<label class="field-block">
<span>用户核心需求与痛点:</span>
<textarea v-model="form.positionCanvas.needsAndPains" />
</label>
<label class="field-block">
<span>竞品定位与差异化机会:</span>
<textarea v-model="form.positionCanvas.competitorOpportunity" />
</label>
</div>
</section>
<section v-show="isSectionVisible(3)" class="step-card">
<div v-if="activeStepName" class="step-title-row">
<div>
<p class="section-eyebrow">Step {{ String(form.activeStep).padStart(2, '0') }}</p>
<h3>{{ activeStepName }}</h3>
</div>
</div>
<div class="step-content value-grid">
<label class="field-block">
<span>客户任务:</span>
<textarea v-model="form.valueCanvas.customerJobs" />
</label>
<label class="field-block">
<span>用户痛点:</span>
<textarea v-model="form.valueCanvas.pains" />
</label>
<label class="field-block">
<span>用户收益:</span>
<textarea v-model="form.valueCanvas.gains" />
</label>
<label class="field-block">
<span>产品与服务:</span>
<textarea v-model="form.valueCanvas.products" />
</label>
<label class="field-block">
<span>痛点缓解方案:</span>
<textarea v-model="form.valueCanvas.painRelievers" />
</label>
<label class="field-block">
<span>收益创造方案:</span>
<textarea v-model="form.valueCanvas.gainCreators" />
</label>
</div>
</section>
<section v-show="isSectionVisible(4)" class="step-card">
<div v-if="activeStepName" class="step-title-row">
<div>
<p class="section-eyebrow">Step {{ String(form.activeStep).padStart(2, '0') }}</p>
<h3>{{ activeStepName }}</h3>
</div>
</div>
<div class="step-content">
<label class="field-block">
<span>目标用户:</span>
<textarea v-model="form.statement.targetUsers" />
</label>
<label class="field-block">
<span>核心价值主张:</span>
<textarea v-model="form.statement.valueProposition" />
</label>
<label class="field-block">
<span>差异化优势:</span>
<textarea v-model="form.statement.differentiation" />
</label>
<label class="field-block">
<span>产品定位陈述:</span>
<textarea v-model="form.statement.positioning" />
</label>
</div>
</section>
<section v-show="hasConfiguredSteps && form.activeStep > 4" class="step-card completion-card">
<div class="step-title-row">
<div>
<p class="section-eyebrow">Step {{ String(form.activeStep).padStart(2, '0') }}</p>
<h3>{{ activeStepName }}</h3>
</div>
</div>
<p class="step-desc">请检查已填写的调研、定位画布、价值主张和定位陈述,再保存或提交实训成果。</p>
</section>
<div v-if="hasConfiguredSteps" class="step-navigation">
<button type="button" class="btn-nav" :disabled="form.activeStep === 1" @click="goPreviousStep">
<el-icon><ArrowLeft /></el-icon>
上一步
</button>
<button type="button" class="btn-nav btn-save" :disabled="saving" @click="saveCurrentProgress">
<el-icon><CircleCheck /></el-icon>
保存当前进度
</button>
<button
type="button"
class="btn-nav btn-primary"
:disabled="form.activeStep === configuredSteps.length"
@click="goNextStep"
>
下一步
<el-icon><ArrowRight /></el-icon>
</button>
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</div>
<div class="training-actions">
<el-button class="training-action training-action--submit" :loading="saving" @click="submitTask">提交任务</el-button>
<el-button class="training-action training-action--reset" @click="resetTraining">清空填写</el-button>
</div>
</section>
</main>
<TrainingAiSidebar
study-tip="当前任务建议:先明确目标人群和核心痛点,再把定位画布、价值主张画布和定位陈述串成一条完整逻辑。"
reference-title="定位分析参考"
reference-text="· 市场调研:竞品、用户评价、需求痛点<br />· 定位画布:用户、场景、差异化机会<br />· 价值主张:客户任务、痛点、收益与解决方案<br />· 定位陈述:目标用户 + 核心价值 + 差异化理由"
:progress-items="progressItems"
/>
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</div>
</template>
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<script setup>
import { computed, getCurrentInstance, onMounted, ref } from "vue";
import { ArrowLeft, ArrowRight, CircleCheck, Download, Operation } from "@element-plus/icons-vue";
import TrainingAiSidebar from "@/views/components/TrainingAiSidebar.vue";
import TrainingMaterialButton from "@/views/components/TrainingMaterialButton.vue";
import TrainingTaskBrief from "@/views/components/TrainingTaskBrief.vue";
import { getTrainingTaskByKey } from "@/api/trainingTask";
import { getStudentTrainingAnswer, saveStudentTrainingAnswer } from "@/api/studentTrainingAnswer";
import { parseTrainingArray } from "@/views/training/taskKeyMap";
const TASK_KEY = "product-value-positioning";
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const { proxy } = getCurrentInstance();
const saving = ref(false);
const taskConfig = ref(null);
const defaultRequirement =
"产品价值主张及定位需要在市场调研和用户洞察基础上,明确目标用户、核心价值、差异化优势和定位表达。";
const defaultBackground =
"某智能家居公司计划推出一款面向家庭用户的 AI 智能健身镜,希望通过该产品进入家庭健身市场。作为产品经理,需要基于市场调研与用户洞察完成系统化定位。";
const defaultGoals = [
"理解产品定位的概念、作用与核心要素。",
"掌握定位画布与价值主张画布的系统化工具。",
"运用产品定位方法完成一次 AI 智能健身镜的定位设计。",
"撰写清晰、有力的产品定位陈述。",
];
function createForm() {
return {
activeStep: 1,
research: { marketAnalysis: "", userResearch: "", persona: "" },
positionCanvas: { targetUsers: "", needsAndPains: "", competitorOpportunity: "" },
valueCanvas: { customerJobs: "", pains: "", gains: "", products: "", painRelievers: "", gainCreators: "" },
statement: { targetUsers: "", valueProposition: "", differentiation: "", positioning: "" },
};
}
const form = ref(createForm());
const taskTitle = computed(() => taskConfig.value?.taskName || "产品价值主张及定位");
const taskBackground = computed(() => taskConfig.value?.background || defaultBackground);
const taskRequirement = computed(() => taskConfig.value?.requirements || defaultRequirement);
const taskGoals = computed(() => parseTrainingArray(taskConfig.value?.objectives, defaultGoals));
const configuredSteps = computed(() => parseTrainingArray(taskConfig.value?.steps));
const hasConfiguredSteps = computed(() => configuredSteps.value.length > 0);
const activeStepName = computed(() => configuredSteps.value[form.value.activeStep - 1] || "");
const progressItems = computed(() =>
configuredSteps.value.map((step, index) => ({
text: step,
status: index + 1 < form.value.activeStep ? "done" : index + 1 === form.value.activeStep ? "doing" : "",
}))
);
onMounted(async () => {
await loadTaskConfig();
await loadSavedAnswer();
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});
async function loadTaskConfig() {
try {
const res = await getTrainingTaskByKey(TASK_KEY);
taskConfig.value = res?.data || null;
form.value.activeStep = normalizeActiveStep(form.value.activeStep);
} catch (error) {
taskConfig.value = null;
form.value.activeStep = 1;
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}
}
async function loadSavedAnswer() {
try {
const res = await getStudentTrainingAnswer(TASK_KEY);
if (res?.data?.step1Answer) applySavedAnswer(res.data.step1Answer);
} catch (error) {
// Keep the local form when no historical answer is available.
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}
}
function normalizeActiveStep(value) {
if (!configuredSteps.value.length) return 1;
const step = Number(value) || 1;
return Math.min(Math.max(step, 1), configuredSteps.value.length);
}
function setCurrentStep(step) {
form.value.activeStep = normalizeActiveStep(step);
}
function isSectionVisible(section) {
return !hasConfiguredSteps.value || form.value.activeStep === section;
}
function goPreviousStep() {
setCurrentStep(form.value.activeStep - 1);
}
function goNextStep() {
setCurrentStep(form.value.activeStep + 1);
}
function applySavedAnswer(value) {
try {
const parsed = JSON.parse(value);
if (!parsed || typeof parsed !== "object") return;
form.value = normalizeForm(parsed);
} catch (error) {
// Ignore malformed historical answers.
}
}
function normalizeForm(value = {}) {
const base = createForm();
return {
...base,
...value,
activeStep: normalizeActiveStep(value.activeStep),
research: { ...base.research, ...(value.research || {}) },
positionCanvas: { ...base.positionCanvas, ...(value.positionCanvas || {}) },
valueCanvas: { ...base.valueCanvas, ...(value.valueCanvas || {}) },
statement: { ...base.statement, ...(value.statement || {}) },
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};
}
function buildOutcome() {
return {
taskKey: TASK_KEY,
taskId: taskConfig.value?.id || "",
taskName: taskTitle.value,
currentStep: form.value.activeStep,
configuredSteps: configuredSteps.value,
research: form.value.research,
positionCanvas: form.value.positionCanvas,
valueCanvas: form.value.valueCanvas,
statement: form.value.statement,
updatedAt: new Date().toISOString(),
};
}
function buildAnswerPayload(status) {
return {
saveAction: status === "SUBMITTED" ? "SUBMIT" : status === "RESET" ? "RESET" : "SAVE",
currentStep: form.value.activeStep,
step1Answer: JSON.stringify(buildOutcome()),
};
}
async function persist(status = "IN_PROGRESS") {
if (saving.value) return;
saving.value = true;
try {
await saveStudentTrainingAnswer(TASK_KEY, buildAnswerPayload(status));
proxy?.$modal?.msgSuccess(status === "SUBMITTED" ? "提交成功" : "保存成功");
} finally {
saving.value = false;
}
}
function saveCurrentProgress() {
return persist("IN_PROGRESS");
}
function submitTask() {
return persist("SUBMITTED");
}
async function resetTraining() {
form.value = createForm();
await persist("RESET");
}
function exportOutcome() {
const blob = new Blob([JSON.stringify(buildOutcome(), null, 2)], { type: "application/json;charset=utf-8" });
const url = URL.createObjectURL(blob);
const link = document.createElement("a");
link.href = url;
link.download = `${taskTitle.value}-实训成果.json`;
link.click();
URL.revokeObjectURL(url);
}
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</script>
<style scoped lang="scss">
.product-positioning-page {
display: grid;
grid-template-columns: minmax(720px, 1fr) 340px;
gap: 24px;
min-height: calc(100vh - 76px);
padding: 24px 24px 32px;
color: #eef5ff;
background: #06111d;
}
.training-core {
min-width: 0;
padding: 28px;
border: 1px solid rgba(0, 180, 255, 0.25);
border-radius: 36px;
background: rgba(8, 18, 28, 0.6);
box-shadow: inset 0 1px 0 rgba(169, 229, 255, 0.08), 0 22px 48px rgba(0, 0, 0, 0.22);
}
.task-header { margin-bottom: 24px; }
.task-badge {
display: inline-flex;
align-items: center;
gap: 8px;
min-height: 28px;
padding: 4px 14px;
border: 1px solid rgba(99, 217, 255, 0.55);
border-radius: 999px;
color: #dff5ff;
background: rgba(17, 126, 178, 0.36);
font-size: 12px;
font-weight: 700;
line-height: 1.4;
}
.task-title {
margin: 12px 0 0;
color: #ffffff;
font-size: 30px;
font-weight: 900;
line-height: 1.3;
}
.task-card,
.step-card {
border: 1px solid rgba(82, 174, 226, 0.42);
border-radius: 26px;
background: rgba(0, 25, 42, 0.64);
}
.task-card {
margin-top: 28px;
padding: 18px 22px 22px;
}
.workbench-head {
display: flex;
align-items: flex-start;
justify-content: space-between;
gap: 18px;
margin-bottom: 22px;
padding-bottom: 18px;
border-bottom: 1px solid rgba(0, 180, 255, 0.2);
}
.section-eyebrow {
margin: 0;
color: #71dfff;
font-size: 12px;
font-weight: 800;
line-height: 1.4;
letter-spacing: 0.02em;
}
.workbench-head h3 {
margin: 4px 0 8px;
color: #ffffff;
font-size: 26px;
font-weight: 800;
line-height: 1.3;
}
.workbench-description,
.step-desc {
margin: 0;
color: #d7ecff;
font-size: 15px;
line-height: 1.8;
}
.workbench-actions {
display: flex;
flex-wrap: wrap;
justify-content: flex-end;
margin-left: auto;
gap: 10px;
flex-shrink: 0;
}
.outline-action,
.btn-nav {
display: inline-flex;
align-items: center;
justify-content: center;
gap: 8px;
min-height: 40px;
padding: 0 18px;
border: 1px solid rgba(99, 217, 255, 0.55);
border-radius: 999px;
color: #e9fbff;
background: rgba(17, 126, 178, 0.36);
font: inherit;
font-size: 14px;
font-weight: 800;
cursor: pointer;
}
.outline-action:hover,
.outline-action:focus-visible,
.btn-nav:hover:not(:disabled),
.btn-nav:focus-visible {
border-color: rgba(116, 235, 255, 0.85);
background: rgba(18, 146, 204, 0.5);
outline: none;
transform: translateY(-1px);
}
.step-indicator {
position: relative;
display: flex;
align-items: center;
gap: 0;
width: calc(100% + 24px);
min-height: 0;
margin: 0 -12px 32px;
padding: 18px 22px;
overflow-x: auto;
border: 1px solid rgba(0, 180, 255, 0.3);
border-radius: 18px;
background:
linear-gradient(90deg, rgba(6, 42, 61, 0.58), rgba(1, 18, 31, 0.42)),
rgba(0, 0, 0, 0.3);
box-shadow: inset 0 1px 0 rgba(145, 233, 255, 0.08);
scrollbar-width: thin;
}
.step-tab {
display: flex;
flex: 1 0 145px;
align-items: center;
min-width: 0;
min-height: 66px;
padding: 8px 10px;
border: 1px solid rgba(68, 141, 177, 0.35);
border-radius: 8px;
color: #9ab3d0;
background: rgba(3, 27, 43, 0.52);
box-shadow: inset 0 1px 0 rgba(135, 221, 255, 0.04);
font: inherit;
font-size: 14px;
font-weight: 800;
text-align: left;
cursor: pointer;
transition: transform 0.2s ease, color 0.2s ease, border-color 0.2s ease, background 0.2s ease, box-shadow 0.2s ease;
}
.step-tab:hover {
transform: translateY(-2px);
border-color: rgba(89, 223, 255, 0.82);
color: #ffffff;
background: rgba(8, 92, 131, 0.52);
box-shadow: 0 7px 18px rgba(0, 0, 0, 0.24), inset 0 1px 0 rgba(152, 239, 255, 0.16);
}
.step-tab:hover .step-action {
color: #9bf4ff;
}
.step-tab:focus-visible {
outline: 2px solid rgba(92, 224, 255, 0.7);
outline-offset: 2px;
}
.step-tab.active {
border-color: rgba(89, 226, 255, 0.85);
color: #ffffff;
background: linear-gradient(115deg, rgba(4, 109, 155, 0.78), rgba(5, 62, 102, 0.64));
box-shadow: 0 0 18px rgba(24, 183, 235, 0.22), inset 0 1px 0 rgba(176, 246, 255, 0.2);
}
.step-marker {
display: inline-flex;
flex: 0 0 38px;
align-items: center;
justify-content: center;
width: 38px;
height: 38px;
border: 1px solid rgba(101, 176, 208, 0.6);
border-radius: 50%;
color: #a6c4d9;
background: rgba(3, 25, 40, 0.8);
box-shadow: inset 0 0 12px rgba(38, 174, 233, 0.08);
font-size: 12px;
font-weight: 900;
letter-spacing: 0.04em;
transition: border-color 0.2s ease, color 0.2s ease, background 0.2s ease, box-shadow 0.2s ease;
}
.step-copy {
display: grid;
min-width: 0;
gap: 4px;
margin-left: 10px;
}
.step-name {
display: -webkit-box;
overflow: hidden;
color: inherit;
font-size: 14px;
font-weight: 800;
line-height: 1.25;
text-overflow: ellipsis;
-webkit-box-orient: vertical;
-webkit-line-clamp: 2;
}
.step-action {
color: #66b6d4;
font-size: 10px;
font-weight: 800;
letter-spacing: 0.06em;
line-height: 1;
transition: color 0.2s ease;
}
.step-tab.active .step-marker {
border-color: #72e8ff;
color: #ffffff;
background: linear-gradient(135deg, #08b7e8, #1375d0);
box-shadow: 0 0 0 5px rgba(25, 179, 237, 0.14), 0 0 18px rgba(46, 208, 255, 0.58);
}
.step-tab.complete .step-marker {
border-color: rgba(84, 230, 221, 0.85);
color: #062b37;
background: #6ef0e1;
box-shadow: 0 0 12px rgba(79, 231, 218, 0.35);
}
.step-connector {
position: relative;
flex: 0 1 40px;
min-width: 18px;
height: 2px;
margin: 0 8px;
overflow: visible;
background: rgba(98, 169, 201, 0.34);
}
.step-connector::after {
position: absolute;
top: 50%;
right: -1px;
width: 6px;
height: 6px;
border-top: 1px solid #73b1ce;
border-right: 1px solid #73b1ce;
content: "";
transform: translateY(-50%) rotate(45deg);
}
.step-tab.complete + .step-connector {
background: linear-gradient(90deg, #6ef0e1, #1cb8e9);
box-shadow: 0 0 9px rgba(53, 218, 235, 0.46);
&::after {
border-color: #63e6f1;
}
}
.step-card {
margin-top: 32px;
padding: 18px 22px 22px;
}
.step-indicator + .step-card { margin-top: 0; }
.workbench-head + .step-card { margin-top: 0; }
.step-card + .step-card { margin-top: 16px; }
.step-title-row { margin-bottom: 14px; }
.step-title-row h3 {
margin: 4px 0 0;
color: #ffffff;
font-size: 22px;
font-weight: 900;
line-height: 1.3;
}
.step-content { color: #d7ecff; }
.field-block {
display: block;
margin-bottom: 16px;
}
.field-block:last-child { margin-bottom: 0; }
.field-block span {
display: block;
margin-bottom: 8px;
color: #dff5ff;
font-size: 14px;
font-weight: 800;
line-height: 1.6;
}
.field-block textarea {
display: block;
width: 100%;
min-height: 110px;
padding: 12px 14px;
border: 1px solid rgba(45, 95, 126, 0.95);
border-radius: 14px;
color: #eef5ff;
background: #0f1a24;
box-sizing: border-box;
font: inherit;
font-size: 14px;
line-height: 1.65;
resize: vertical;
}
.field-block textarea:focus {
border-color: rgba(92, 224, 255, 0.7);
box-shadow: 0 0 0 3px rgba(0, 174, 255, 0.13);
outline: none;
}
.value-grid {
display: grid;
grid-template-columns: repeat(2, minmax(0, 1fr));
gap: 16px;
}
.value-grid .field-block { margin: 0; }
.step-navigation {
display: flex;
justify-content: center;
gap: 14px;
margin-top: 22px;
}
.btn-nav.btn-save,
.btn-nav.btn-primary {
border-color: rgba(92, 224, 255, 0.7);
color: #ffffff;
background: linear-gradient(95deg, #0b84bd, #096491);
}
.btn-nav:disabled {
cursor: not-allowed;
opacity: 0.45;
transform: none;
}
.training-actions {
display: flex;
flex-wrap: wrap;
justify-content: center;
gap: 52px;
margin-top: 36px;
}
.training-actions :deep(.training-action) {
min-width: 172px;
height: 64px;
padding: 0 28px;
border: 1px solid #2c83aa;
border-radius: 6px;
color: #dff7ff;
background: rgba(13, 64, 88, 0.62);
font-size: 24px;
font-weight: 900;
}
.training-actions :deep(.training-action:hover:not(.is-disabled)) {
border-color: #46b5e7;
color: #ffffff;
background: rgba(18, 85, 116, 0.78);
}
@media (max-width: 1100px) {
.product-positioning-page { grid-template-columns: 1fr; }
}
@media (max-width: 900px) {
.product-positioning-page { padding: 14px; }
.training-core { padding: 18px; border-radius: 24px; }
.workbench-head,
.workbench-actions,
.step-navigation { flex-direction: column; align-items: stretch; }
.workbench-actions,
.outline-action,
.btn-nav,
.training-actions :deep(.training-action) { width: 100%; }
.step-indicator {
align-items: stretch;
flex-direction: column;
width: 100%;
margin-right: 0;
margin-left: 0;
overflow: visible;
border-radius: 20px;
}
.step-tab { flex: 0 0 auto; width: 100%; }
.step-connector {
flex: 0 0 20px;
min-width: 0;
width: 2px;
height: 20px;
margin-left: 29px;
text-align: center;
writing-mode: vertical-rl;
}
.value-grid { grid-template-columns: 1fr; }
4 months ago
}
.workbench-head--actions-only {
justify-content: flex-end;
margin-bottom: 18px;
padding-bottom: 0;
border-bottom: 0;
}
</style>