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<template>
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<div class="content">
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<div class="import" @click="knowledgeFlag = !knowledgeFlag">
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<img src="@/assets/images/导入.png" alt="" />
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<span>任务知识导入</span>
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</div>
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<div v-html="knowledge" v-if="knowledgeFlag"></div>
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<div v-if="!knowledgeFlag">
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<div class="caseBack">
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<div class="title">
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<img src="@/assets/images/caseIcon.png" alt="" />
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<span>案例背景：</span>
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</div>
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<span style="line-height: 25px; font-size: 14px">
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现有以下原始数据，需要采用RFM分析方法，对客户进行分类：
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</span>
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<div style="margin-top: 10px; display: flex">
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<el-table
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:data="fileTable1"
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style="width: 650px"
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border
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:header-cell-style="{
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color: '#fff',
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fontSize: '14px',
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backgroundColor: '#6A7DE9!important',
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}"
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>
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<el-table-column label="用户ID" align="center" prop="userId">
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</el-table-column>
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<el-table-column label="用户名称" align="center" prop="userName">
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</el-table-column>
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<el-table-column label="消费时间" align="center" prop="time">
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</el-table-column>
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<el-table-column label="消费金额" align="center" prop="amount">
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</el-table-column>
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</el-table>
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<div class="download" @click="downloadData">下载数据</div>
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</div>
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</div>
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<div class="line"></div>
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<div class="caseBack">
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<div class="title">
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<img src="@/assets/images/步骤.png" alt="" />
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<span>第一步，确定“近一段时间”的时间间隔</span>
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</div>
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<span style="line-height: 25px; font-size: 14px">
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计划分析最近30天的用户，假设现在是2025.05.30，需要对数据进行筛选，筛选出统计样本
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</span>
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<div style="margin-top: 10px; display: flex">
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<el-table
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:data="fileTable1"
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style="width: 650px"
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border
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:header-cell-style="{
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color: '#fff',
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fontSize: '14px',
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backgroundColor: '#6A7DE9!important',
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}"
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>
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<el-table-column label="用户ID" align="center" prop="userId">
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</el-table-column>
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<el-table-column label="用户名称" align="center" prop="userName">
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</el-table-column>
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<el-table-column label="消费时间" align="center" prop="time">
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</el-table-column>
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<el-table-column label="消费金额" align="center" prop="amount">
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</el-table-column>
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<el-table-column label="操作" align="center" prop="opr">
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<template #default="scope">
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<el-select
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v-model="scope.row.params"
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placeholder="请选择"
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style="width: 100px"
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>
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<el-option :label="'剔除'" :value="'剔除'" />
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<el-option :label="'纳入'" :value="'纳入'" />
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</el-select>
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</template>
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</el-table-column>
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</el-table>
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<div class="submit">提交</div>
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</div>
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</div>
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<div class="line"></div>
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<div class="caseBack">
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<div class="title">
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<img src="@/assets/images/步骤.png" alt="" />
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<span>第二步，计算每个用户的RFM值</span>
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</div>
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<span style="line-height: 25px; font-size: 14px">
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以用户为统计对象，计算出每个用户的R、F、M这3个指标
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</span>
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<div style="margin-top: 10px; display: flex">
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<el-table
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:data="step2Data"
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style="width: 650px"
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border
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:header-cell-style="{
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color: '#fff',
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fontSize: '14px',
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backgroundColor: '#6A7DE9!important',
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}"
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>
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<el-table-column label="用户ID" align="center" prop="userId">
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</el-table-column>
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<el-table-column label="用户名称" align="center" prop="userName">
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</el-table-column>
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<el-table-column label="最近一次消费时间间隔（R）" align="center">
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<template #default="scope">
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<el-input
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v-model="scope.row.params1"
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placeholder="请输入"
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style="width: 100px"
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>
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</el-input>
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</template>
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</el-table-column>
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<el-table-column label="消费频率（F）" align="center">
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<template #default="scope">
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<el-input
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v-model="scope.row.params2"
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placeholder="请输入"
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style="width: 100px"
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>
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</el-input>
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</template>
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</el-table-column>
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<el-table-column label="消费金额（M）" align="center">
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<template #default="scope">
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<el-input
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v-model="scope.row.params3"
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placeholder="请输入"
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style="width: 100px"
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>
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</el-input>
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</template>
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</el-table-column>
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</el-table>
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<div class="submit">提交</div>
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</div>
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</div>
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<div class="line"></div>
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<div class="caseBack">
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<div class="title">
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<img src="@/assets/images/步骤.png" alt="" />
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<span>第三步，制定R、F、M评分规则</span>
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</div>
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<span style="line-height: 25px; font-size: 14px">
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最近一次消费时间间隔（R），上一次消费离得越近，也就是R的值越小，用户价值越高。<br />
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消费频率（F），购买频率越高，也就是F值越大，用户价值越高。<br />
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消费金额（M），消费金额越高，也就是M值越大，用户价值越高。<br />
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具体实际业务中，如何定义打分的范围，要根据具体的业务来灵活定，没有统一的标准。将R、F、M3个指标分别按价值从小到大分为1-5分。如下表所示：
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</span>
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<div style="margin-top: 10px; display: flex">
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<el-table
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:data="step3Data"
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style="width: 650px"
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border
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:header-cell-style="{
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color: '#fff',
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fontSize: '14px',
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backgroundColor: '#6A7DE9!important',
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}"
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>
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<el-table-column label="按价值打分" align="center" prop="data1">
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</el-table-column>
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<el-table-column
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label="最近一次消费时间间隔(R)"
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align="center"
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prop="data2"
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>
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</el-table-column>
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<el-table-column label="消费频率(F)" align="center" prop="data3">
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</el-table-column>
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<el-table-column label="消费金额(M)" align="center" prop="data4">
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</el-table-column>
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</el-table>
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</div>
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</div>
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<div class="line"></div>
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<div class="caseBack">
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<div class="title">
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<img src="@/assets/images/步骤.png" alt="" />
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<span>第四步，给R、F、M按价值打分</span>
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</div>
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<span style="line-height: 25px; font-size: 14px">
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按照第二步统计的数值，结合第三步的评估规则，对用户R、F、M值进行评分
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</span>
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<div style="margin-top: 10px; display: flex">
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<el-table
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:data="step4Data"
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style="width: 980px"
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border
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:header-cell-style="{
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color: '#fff',
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fontSize: '14px',
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backgroundColor: '#6A7DE9!important',
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}"
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>
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<el-table-column
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label="用户ID"
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align="center"
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prop="data1"
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width="70"
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>
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</el-table-column>
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<el-table-column label="用户名称" align="center" prop="data2">
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</el-table-column>
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<el-table-column
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label="最近一次消费时间间隔（R）"
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align="center"
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prop="data3"
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width="150"
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>
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</el-table-column>
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<el-table-column label="消费频率（F）" align="center" prop="data4">
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</el-table-column>
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<el-table-column label="消费金额（M）" align="center" prop="data5">
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</el-table-column>
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<el-table-column label="R值打分" align="center" prop="data4">
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<template #default="scope">
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<el-input
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v-model="scope.row.params1"
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placeholder="请输入"
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style="width: 100px"
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>
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</el-input>
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</template>
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</el-table-column>
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<el-table-column label="F值打分" align="center" prop="data4">
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<template #default="scope">
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<el-input
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v-model="scope.row.params2"
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placeholder="请输入"
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style="width: 100px"
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>
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</el-input>
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</template>
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</el-table-column>
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<el-table-column label="M值打分" align="center" prop="data4">
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<template #default="scope">
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<el-input
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v-model="scope.row.params3"
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placeholder="请输入"
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style="width: 100px"
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>
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</el-input>
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</template>
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</el-table-column>
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</el-table>
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<div class="submit">提交</div>
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</div>
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</div>
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<div class="line"></div>
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<div class="caseBack">
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<div class="title">
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<img src="@/assets/images/步骤.png" alt="" />
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<span>第五步，计算所有用户R、F、M打分值的平均数</span>
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</div>
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<span style="line-height: 25px; font-size: 14px">
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按照第四步给各个用户R、F、M的打分值，分别计算各自的平均数（小数点后保留两位小数）
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</span>
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<div style="margin-top: 10px; display: flex">
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<el-table
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:data="step5Data"
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style="width: 680px"
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border
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:header-cell-style="{
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color: '#fff',
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fontSize: '14px',
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backgroundColor: '#6A7DE9!important',
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}"
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>
|
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|
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<el-table-column label="" align="center" prop="title" />
|
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|
|
<el-table-column label="R值打分" align="center">
|
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|
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|
|
<template #default="scope">
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|
<el-input
|
|
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|
|
v-model="scope.row.params1"
|
|
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|
|
placeholder="请输入"
|
|
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|
|
style="width: 100px"
|
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|
>
|
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|
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|
</el-input>
|
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</template>
|
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|
</el-table-column>
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<el-table-column label="F值打分" align="center">
|
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|
|
<template #default="scope">
|
|
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|
|
<el-input
|
|
|
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|
|
v-model="scope.row.params2"
|
|
|
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|
|
placeholder="请输入"
|
|
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|
|
|
style="width: 100px"
|
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|
|
>
|
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|
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|
</el-input>
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|
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</template>
|
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|
</el-table-column>
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|
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<el-table-column label="M值打分" align="center">
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|
|
|
|
<template #default="scope">
|
|
|
|
|
|
<el-input
|
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|
|
v-model="scope.row.params3"
|
|
|
|
|
|
placeholder="请输入"
|
|
|
|
|
|
style="width: 100px"
|
|
|
|
|
|
>
|
|
|
|
|
|
</el-input>
|
|
|
|
|
|
</template>
|
|
|
|
|
|
</el-table-column>
|
|
|
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|
|
</el-table>
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|
|
|
|
|
<div class="submit">提交</div>
|
|
|
|
|
|
</div>
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|
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|
|
</div>
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|
<div class="line"></div>
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|
<div class="caseBack">
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|
<div class="title">
|
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|
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|
|
<img src="@/assets/images/步骤.png" alt="" />
|
|
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|
<span>第六步，计算所有用户R、F、M打分值与平均数的高低情况</span>
|
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|
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|
|
</div>
|
|
|
|
|
|
<span style="line-height: 25px; font-size: 14px">
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|
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|
|
判断每个用户的价值值R、F、M3个值是高于平均值，还是低于平均值。如果一行里的R值打分大于平均值，就在R值高低列里记录为“高”，否则记录为“低”
|
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</span>
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|
<div style="margin-top: 10px; display: flex">
|
|
|
|
|
|
<el-table
|
|
|
|
|
|
:data="step6Data"
|
|
|
|
|
|
style="width: 980px"
|
|
|
|
|
|
border
|
|
|
|
|
|
:header-cell-style="{
|
|
|
|
|
|
color: '#fff',
|
|
|
|
|
|
fontSize: '14px',
|
|
|
|
|
|
backgroundColor: '#6A7DE9!important',
|
|
|
|
|
|
}"
|
|
|
|
|
|
>
|
|
|
|
|
|
<el-table-column label="用户ID" align="center" prop="data1" />
|
|
|
|
|
|
<el-table-column label="用户名称" align="center" prop="data2" />
|
|
|
|
|
|
<el-table-column label="R值打分" align="center" prop="data3">
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="F值打分" align="center" prop="data4">
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="M值打分" align="center" prop="data5">
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="R值高低" align="center" width="130">
|
|
|
|
|
|
<template #default="scope">
|
|
|
|
|
|
<el-input
|
|
|
|
|
|
v-model="scope.row.params1"
|
|
|
|
|
|
placeholder="请输入"
|
|
|
|
|
|
style="width: 100px"
|
|
|
|
|
|
>
|
|
|
|
|
|
</el-input>
|
|
|
|
|
|
</template>
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="F值高低" align="center" width="130">
|
|
|
|
|
|
<template #default="scope">
|
|
|
|
|
|
<el-input
|
|
|
|
|
|
v-model="scope.row.params2"
|
|
|
|
|
|
placeholder="请输入"
|
|
|
|
|
|
style="width: 100px"
|
|
|
|
|
|
>
|
|
|
|
|
|
</el-input>
|
|
|
|
|
|
</template>
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="M值高低" align="center" width="130">
|
|
|
|
|
|
<template #default="scope">
|
|
|
|
|
|
<el-input
|
|
|
|
|
|
v-model="scope.row.params3"
|
|
|
|
|
|
placeholder="请输入"
|
|
|
|
|
|
style="width: 100px"
|
|
|
|
|
|
>
|
|
|
|
|
|
</el-input>
|
|
|
|
|
|
</template>
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
</el-table>
|
|
|
|
|
|
<div class="submit">提交</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div class="line"></div>
|
|
|
|
|
|
<div class="caseBack">
|
|
|
|
|
|
<div class="title">
|
|
|
|
|
|
<img src="@/assets/images/步骤.png" alt="" />
|
|
|
|
|
|
<span>第七步，用户分类</span>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<span style="line-height: 25px; font-size: 14px">
|
|
|
|
|
|
按照用户分类表格里定义的规则进行比较，就可以得出用户属于哪种类。
|
|
|
|
|
|
</span>
|
|
|
|
|
|
<div style="text-align: center; width: 800px">
|
|
|
|
|
|
<p>用户分类规则</p>
|
|
|
|
|
|
<el-table
|
|
|
|
|
|
:data="rulesTable"
|
|
|
|
|
|
style="width: 800px"
|
|
|
|
|
|
border
|
|
|
|
|
|
:header-cell-style="{
|
|
|
|
|
|
color: '#fff',
|
|
|
|
|
|
fontSize: '14px',
|
|
|
|
|
|
backgroundColor: '#6A7DE9!important',
|
|
|
|
|
|
}"
|
|
|
|
|
|
>
|
|
|
|
|
|
<el-table-column label="用户分类" align="center" prop="data1" />
|
|
|
|
|
|
<el-table-column
|
|
|
|
|
|
label="最近一次消费时间间隔（R）"
|
|
|
|
|
|
align="center"
|
|
|
|
|
|
prop="data2"
|
|
|
|
|
|
width="220"
|
|
|
|
|
|
/>
|
|
|
|
|
|
<el-table-column
|
|
|
|
|
|
label="消费频率（F）"
|
|
|
|
|
|
align="center"
|
|
|
|
|
|
prop="data3"
|
|
|
|
|
|
/>
|
|
|
|
|
|
<el-table-column
|
|
|
|
|
|
label="消费金额（M）"
|
|
|
|
|
|
align="center"
|
|
|
|
|
|
prop="data4"
|
|
|
|
|
|
/>
|
|
|
|
|
|
</el-table>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div style="margin-top: 10px; display: flex">
|
|
|
|
|
|
<el-table
|
|
|
|
|
|
:data="step6Data"
|
|
|
|
|
|
style="width: 980px"
|
|
|
|
|
|
border
|
|
|
|
|
|
:header-cell-style="{
|
|
|
|
|
|
color: '#fff',
|
|
|
|
|
|
fontSize: '14px',
|
|
|
|
|
|
backgroundColor: '#6A7DE9!important',
|
|
|
|
|
|
}"
|
|
|
|
|
|
>
|
|
|
|
|
|
<el-table-column label="用户ID" align="center" prop="data1" />
|
|
|
|
|
|
<el-table-column label="用户名称" align="center" prop="data2" />
|
|
|
|
|
|
<el-table-column label="R值打分" align="center" prop="data3">
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="F值打分" align="center" prop="data4">
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="M值打分" align="center" prop="data5">
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="R值高低" align="center" width="130">
|
|
|
|
|
|
<template #default="scope">
|
|
|
|
|
|
<el-input
|
|
|
|
|
|
v-model="scope.row.params1"
|
|
|
|
|
|
placeholder="请输入"
|
|
|
|
|
|
style="width: 100px"
|
|
|
|
|
|
>
|
|
|
|
|
|
</el-input>
|
|
|
|
|
|
</template>
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="F值高低" align="center" width="130">
|
|
|
|
|
|
<template #default="scope">
|
|
|
|
|
|
<el-input
|
|
|
|
|
|
v-model="scope.row.params2"
|
|
|
|
|
|
placeholder="请输入"
|
|
|
|
|
|
style="width: 100px"
|
|
|
|
|
|
>
|
|
|
|
|
|
</el-input>
|
|
|
|
|
|
</template>
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
<el-table-column label="M值高低" align="center" width="130">
|
|
|
|
|
|
<template #default="scope">
|
|
|
|
|
|
<el-input
|
|
|
|
|
|
v-model="scope.row.params3"
|
|
|
|
|
|
placeholder="请输入"
|
|
|
|
|
|
style="width: 100px"
|
|
|
|
|
|
>
|
|
|
|
|
|
</el-input>
|
|
|
|
|
|
</template>
|
|
|
|
|
|
</el-table-column>
|
|
|
|
|
|
</el-table>
|
|
|
|
|
|
<div class="submit">提交</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div class="line"></div>
|
|
|
|
|
|
<div class="caseBack">
|
|
|
|
|
|
<div class="title">
|
|
|
|
|
|
<img src="@/assets/images/步骤.png" alt="" />
|
|
|
|
|
|
<span>第八步，精细化运营</span>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<span style="line-height: 25px; font-size: 14px">
|
|
|
|
|
|
对用户分类以后要做什么呢？那就是针对每类用户如何制定运营策略，这个具体公司业务不同，方法也不一样。这里举例说明前4类用户。
|
|
|
|
|
|
</span>
|
|
|
|
|
|
<div class="customerType">
|
|
|
|
|
|
<img src="@/assets/images/icon001.png" alt="" />
|
|
|
|
|
|
<span>重要价值用户，RFM三个值都很高，要提供VIP服务</span>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div class="customerType">
|
|
|
|
|
|
<img src="@/assets/images/icon002.png" alt="" />
|
|
|
|
|
|
<span
|
|
|
|
|
|
>重要发展用户，消费频率低，但是其他两个值很高，就要想办法提高他的消费频率。</span
|
|
|
|
|
|
>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div class="customerType">
|
|
|
|
|
|
<img src="@/assets/images/icon003.png" alt="" />
|
|
|
|
|
|
<span
|
|
|
|
|
|
>重要保持用户，最近消费距离现在时间较远，也就是F值低，但是消费频次和消费金额高。这种用户，是一段时间没来的忠实客户。应该主动和他保持联系，提高复购率。</span
|
|
|
|
|
|
>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
<div class="customerType">
|
|
|
|
|
|
<img src="@/assets/images/icon004.png" alt="" />
|
|
|
|
|
|
<span
|
|
|
|
|
|
>重要挽留客户，最近消费时间距离现在较远、消费频率低，但消费金额高。这种用户，即将流失，要主动联系用户，调查清楚哪里出了问题，并想办法挽回。</span
|
|
|
|
|
|
>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</div>
|
|
|
|
|
|
</template>
|
|
|
|
|
|
|
|
|
|
|
|
<script setup>
|
|
|
|
|
|
import * as portraitModel from "@/api/portraitModel";
|
|
|
|
|
|
import { downBlobFile } from "@/utils/index.js";
|
|
|
|
|
|
const knowledgeFlag = ref(false);
|
|
|
|
|
|
const knowledge = ref(
|
|
|
|
|
|
'<p style="text-align: start;"><strong>1.什么是RFM分析方法？</strong></p><p style="text-align: start;"><img src="https://pic1.zhimg.com/80/v2-706d62e4bc20f677b4dca950b09d05e8_720w.webp" alt="" data-href="" style="width: 690px;height: auto;"></p><p style="text-align: start;">RFM是3个指标的缩写，最近一次消费时间间隔（Recency），消费频率（Frequency），消费金额（Monetary）。通过这3个指标对用户分类。</p><p style="text-align: start;">这里举个例子来说明这3个指标是什么意思。</p><p style="text-align: start;">比如我有一家店铺，小明是这家店铺的用户。现在是这个月的30号。</p><p style="text-align: start;">1）最近1次消费时间间隔（R）是指用户最近一次消费距离现在多长时间了。</p><p style="text-align: start;">小明最近1次在这就店铺买东西是这个月25号，上一次消费距离现在过去了5天，所以小明的最近1次消费时间间隔是5天。</p><p style="text-align: start;">2）消费频率（F）是指用户一段时间内消费了多少次。</p><p style="text-align: start;">比如“一段时间”定义是最近30天，发现小明最近30天在店铺消费了3次。</p><p style="text-align: start;">3）消费金额（M）是指用户一段时间内的消费金额。</p><p style="text-align: start;">比如“一段时间”是最近30天，发现小明最近30天总共在店铺消费了1000元。</p><p style="text-align: start;">这3个指标业务不同，定义也不同，要根据业务来灵活定义。</p><p style="text-align: start;">最近一次消费时间间隔（R），上一次消费离得越近，也就是R的值越小，用户价值越高。</p><p style="text-align: start;">消费频率（F），购买频率越高，也就是F的值越大，用户价值越高。</p><p style="text-align: start;">消费金额（M），消费金额越高，也就是M的值越大，用户价值越高。</p><p style="text-align: start;">我们把这3个指标按价值从低到高排序，并把这3个指标作为XYZ坐标轴，就可以把空间分为8部分，这样就可以把用户分为下图的8类。</p><p style="text-align: start;"><img src="https://pic4.zhimg.com/80/v2-81a7b7fcf8e7eac1fec021df9b588ba7_720w.webp" alt="" data-href="" style="width: 690px;height: auto;"></p><p style="text-align: start;"><br></p><p style="text-align: start;">我们把这个图里对应的RFM这3个值对应的价值是高还是低，对应到下面这张表里就得到了用户分类的规则。</p><p style="text-align: start;"><img src="https://pic2.zhimg.com/80/v2-56b745a6b404767a24a07b0d9ba7f469_720w.webp" alt="" data-href="" style="width: 690px;height: auto;"></p><p style="text-align: start;"><br></p><p style="text-align: start;"><strong>2.RFM分析方法有什么用？</strong></p><p style="text-align: start;">小明的店铺某个月收入大幅下跌。他赶快分析数据，发行原来几个重要的用户被竞争对手挖走了，而这几个用户贡献了店铺80%的收入。</p><p style="text-align: start;">出现这个问题，是因为小明没有对用户分类，对全部用户采取的都是一样的运营决策。怎么对用户分类，识别出有价值的用户呢？</p><p style="text-align: start;">这时候就可以用RFM分析方法把用户分为8类，这样就可以对不同价值用户使用不同的营销决策，把公司有限的资源发挥最大的效果，这就是我们常常听到的精细化运营。比如第1类是重要价值用户，这类用户最近一次消费较近，消费频率也搞，消费金额也搞，要提供vip服务。</p><p style="text-align: start;"><img src="https://pic1.zhimg.com/80/v2-1388ee45f2b119b250a63b8b90ee1d4c_720w.webp" alt="" data-href="" style="width: 690px;height: auto;"></p><p style="text-align: start;">我们日常生活中接触到的会员服务就是这方面的经典案例。根据企鹅智库《2017中国会员经济数据报告》数据显示，用户对信用卡、酒店、航空公司的会员体系最满意。</p><p s
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);
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const fileTable1 = ref([
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{
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userId: "1",
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userName: "小明",
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time: "2024.04.28",
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amount: "800",
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},
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{
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userId: "2",
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userName: "小红",
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time: "2024.05.03",
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amount: "300",
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},
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{
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userId: "1",
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|
userName: "小明",
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time: "2024.05.06",
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amount: "3000",
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},
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{
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|
userId: "1",
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userName: "小明",
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time: "2024.05.26",
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amount: "2000",
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},
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{
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userId: "2",
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userName: "小红",
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time: "2024.05.27",
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amount: "300",
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},
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{
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userId: "2",
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userName: "小红",
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time: "2024.05.28",
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amount: "400",
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},
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{
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userId: "3",
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userName: "小李",
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time: "2024.05.29",
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amount: "500",
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},
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]);
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const step2Data = ref([
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{
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userId: "1",
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userName: "小明",
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},
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{ userId: "2", userName: "小红" },
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{ userId: "3", userName: "小李" },
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]);
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const step3Data = ref([
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{
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data1: "1",
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data2: "20天以上",
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data3: "2次以内",
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data4: "1000元以内",
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},
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{
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data1: "2",
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data2: "10-20天",
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data3: "2-6次",
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data4: "1000-1500元",
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},
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{
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data1: "3",
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data2: "5-10天",
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data3: "6-8次",
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data4: "1500-3000元",
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},
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{
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data1: "4",
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data2: "3-5天",
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data3: "10-20次",
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data4: "3000-5000元",
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},
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{
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data1: "5",
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data2: "3天以内",
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data3: "20次以上",
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data4: "5000元以上",
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},
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]);
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const step4Data = ref([
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{
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data1: "1",
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data2: "小明",
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data3: "4",
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data4: "2",
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data5: "5000",
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},
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{
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data1: "2",
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data2: "小红",
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data3: "2",
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data4: "3",
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data5: "1000",
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},
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{
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data1: "3",
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data2: "小李",
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data3: "1",
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data4: "1",
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data5: "500",
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},
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]);
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const step5Data = ref([
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{
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title: "平均值",
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},
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]);
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const step6Data = ref([
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{
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data1: "1",
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data2: "小明",
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data3: "4",
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data4: "2",
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data5: "4",
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},
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{
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data1: "2",
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data2: "小红",
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data3: "5",
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data4: "2",
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data5: "2",
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},
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{
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data1: "3",
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data2: "小李",
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data3: "5",
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data4: "1",
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data5: "1",
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},
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]);
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const rulesTable = ref([
|
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{
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data1: "1.重要价值用户",
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data2: "高",
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data3: "高",
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data4: "高",
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},
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{
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data1: "2.重要发展用户",
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data2: "高",
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data3: "低",
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data4: "高",
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},
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{
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data1: "3.重要保持用户",
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data2: "低",
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data3: "高",
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data4: "高",
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},
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{
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data1: "4.重要挽留用户",
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data2: "低",
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data3: "低",
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data4: "高",
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},
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{
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data1: "5.一般价值用户",
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data2: "高",
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data3: "高",
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data4: "低",
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},
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{
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data1: "6.一般发展用户",
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data2: "高",
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data3: "低",
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data4: "低",
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},
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{
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data1: "7.一般保持用户",
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data2: "低",
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data3: "高",
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data4: "低",
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},
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{
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data1: "6.一般挽留用户",
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data2: "低",
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data3: "低",
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data4: "低",
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},
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]);
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const downloadData = () =>{
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portraitModel
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.downloadDataByRFM({
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})
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.then((res) => {
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// console.log(res,'--');
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const blob = new Blob([res], { type: "application/vnd.ms-excel" });
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downBlobFile(`案例数据-RFM分析`, blob);
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})
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.catch((error) => {});
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}
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</script>
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<style scoped lang="scss">
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.content {
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width: 100%;
|
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|
background: rgba(0, 29, 64, 0.5);
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border: 1px solid #0452c6;
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padding: 10px;
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// opacity: 0.5;
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.import {
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|
display: flex;
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|
|
font-size: 15px;
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|
|
font-weight: bold;
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|
|
width: 180px;
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|
|
height: 56px;
|
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|
background-image: url("@/assets/images/01.png");
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background-size: 180px 56px;
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text-align: center;
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|
align-items: center;
|
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line-height: 56px;
|
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|
|
cursor: pointer;
|
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|
|
img {
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|
|
|
margin-left: 20px;
|
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|
|
|
margin-right: 15px;
|
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|
|
}
|
|
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|
|
}
|
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.caseBack {
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|
.title {
|
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|
|
font-weight: bold;
|
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|
|
margin-top: 10px;
|
|
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|
|
display: flex;
|
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|
|
align-items: center;
|
|
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|
|
span {
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|
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|
|
margin-left: 10px;
|
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|
|
}
|
|
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|
|
|
}
|
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.download {
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|
|
cursor: pointer;
|
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|
|
margin-left: 20px;
|
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|
|
color: #000;
|
|
|
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|
|
padding-left: 10px;
|
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|
|
font-size: 14px;
|
|
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|
|
text-align: center;
|
|
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|
|
line-height: 31px;
|
|
|
|
|
|
width: 89px;
|
|
|
|
|
|
height: 31px;
|
|
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|
|
|
background: url("@/assets/images/downloadIcon.png");
|
|
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|
|
}
|
|
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|
.submit {
|
|
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|
|
cursor: pointer;
|
|
|
|
|
|
margin-left: 20px;
|
|
|
|
|
|
color: #000;
|
|
|
|
|
|
padding-left: 10px;
|
|
|
|
|
|
font-size: 14px;
|
|
|
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|
|
text-align: center;
|
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line-height: 31px;
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width: 99px;
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height: 31px;
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background: url("@/assets/images/提交任务.png");
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}
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.customerType {
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padding-left: 10px;
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display: flex;
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align-items: center;
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width: 945px;
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height: 26px;
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background: #003b75;
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border-radius: 10px;
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border: 1px solid #0052a3;
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font-size: 12px;
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margin-top: 10px;
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img {
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margin-right: 10px;
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}
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}
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}
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.line {
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|
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|
|
width: 1400px;
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|
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height: 1px;
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|
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|
|
border: 1px solid #0452c6;
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opacity: 0.5;
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|
margin-top: 20px;
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margin-bottom: 20px;
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}
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}
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::v-deep .el-table tr {
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|
|
background-color: #002652 !important;
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color: #fff;
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|
|
|
|
}
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|
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|
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</style>
|
