feat: 完善学生实训资料下载与步骤页面

src/views/assessment/diagnosis.vue

@@ -8,10 +8,14 @@
         <nav class="step-tabs" aria-label="产品问题诊断步骤"><button type="button" :class="{ active: currentStep === 1 }" @click="currentStep = 1"><b>01</b><span>全链路漏斗诊断<small>转化率与异常节点</small></span></button><i></i><button type="button" :class="{ active: currentStep === 2 }" @click="currentStep = 2"><b>02</b><span>用户评论根因分析<small>词云与情感倾向</small></span></button><i></i><button type="button" :class="{ active: currentStep === 3 }" @click="currentStep = 3"><b>03</b><span>AB 测试验证<small>改进方案有效性</small></span></button></nav>
 
         <template v-if="currentStep === 1">
-          <p class="lead">从曝光到复购逐层计算渠道转化率，并与行业均值比较，定位产品运营环节中的异常流失。</p>
+          <p class="lead">从用户触达产品的全路径出发，搭建从曝光到复购的完整数据漏斗，逐层计算各环节转化率并对比行业均值，定位产品在哪个环节出现了明显异常流失。</p>
+          <div class="diagnosis-materials" aria-label="第 1 步参考资料">
+            <div class="diagnosis-materials__item"><div><strong>节点转化率计算</strong><span>使用案例数据计算从曝光到复购的各节点转化率。</span></div><div class="diagnosis-materials__actions"><button type="button" class="secondary-button" @click="downloadNodeGuide">下载实训操作说明</button><button type="button" class="secondary-button" @click="downloadNodeTemplate">下载Excel模板</button></div></div>
+            <div class="diagnosis-materials__item"><div><strong>全链路转化漏斗可视化</strong><span>根据节点转化率绘制各渠道与行业均值的漏斗对比图。</span></div><div class="diagnosis-materials__actions"><button type="button" class="secondary-button" @click="downloadFunnelGuide">下载实训操作说明</button><button type="button" class="secondary-button" @click="downloadFunnelTemplate">下载Excel模板</button></div></div>
+          </div>
           <section class="section-block"><div class="section-heading"><span>一</span><div><h3>计算各节点转化率</h3><p>根据案例数据填写各渠道链路节点转化率，数值以百分比（%）填写。</p></div></div><div class="table-wrap"><table class="funnel-table"><thead><tr><th>链路节点</th><th>天猫</th><th>京东</th><th>抖音</th><th>拼多多</th><th>行业均值</th></tr></thead><tbody><tr v-for="row in conversionRates" :key="row.linkNode"><th>{{ row.linkNode }}</th><td v-for="field in rateFields" :key="field"><el-input-number v-model="row[field]" :min="0" :max="100" :precision="2" :controls="false" placeholder="请输入" /><span class="unit">%</span></td></tr></tbody></table></div></section>
           <section class="section-block visual-section"><div class="section-heading"><span>二</span><div><h3>全链路转化漏斗可视化</h3><p>根据上述转化率绘制各渠道与行业均值的节点转化漏斗对比图。</p></div></div><input ref="chartInput" class="visually-hidden" type="file" accept="image/png,image/jpeg,image/webp" @change="handleChartUpload" /><div class="chart-upload-area"><template v-if="funnelChart.url"><div class="chart-preview"><el-image :src="funnelChart.url" :preview-src-list="[funnelChart.url]" fit="cover" preview-teleported /><div><strong>{{ funnelChart.name || '节点转化漏斗对比图' }}</strong><span>点击缩略图可放大预览</span><button type="button" @click="clearChart">移除图片</button></div></div><button type="button" class="secondary-button" :disabled="uploading" @click="chartInput?.click()">{{ uploading ? '上传中…' : '更换对比图' }}</button></template><template v-else><button type="button" class="upload-button" :disabled="uploading" @click="chartInput?.click()">{{ uploading ? '上传中…' : '上传节点转化漏斗对比图' }}</button><p>支持 PNG、JPG、WEBP 格式，图片不超过 5MB；上传后可点击预览。</p></template></div></section>
-          <section class="section-block diagnosis-section"><div class="section-heading"><span>三</span><div><h3>定位异常节点</h3><p>对比行业均值数据，定位异常节点并填写分析与判定。</p></div></div><div class="table-toolbar"><span>默认 1 行，最多 5 行；渠道必须来源于上表。</span><div><button type="button" class="table-button" :disabled="anomalyRows.length >= 5" @click="addAnomalyRow">增加一行</button><button type="button" class="table-button ghost" :disabled="anomalyRows.length <= 1" @click="removeAnomalyRow">删除一行</button></div></div><div class="table-wrap"><table class="diagnosis-table"><thead><tr><th>渠道</th><th>链路节点</th><th>店铺转化率</th><th>行业均值转化率</th><th>异常分析与判定</th></tr></thead><tbody><tr v-for="(row, index) in anomalyRows" :key="index"><td><el-select v-model="row.channel" placeholder="请选择"><el-option v-for="channel in channels" :key="channel.key" :label="channel.label" :value="channel.label" /></el-select></td><td><el-select v-model="row.linkNode" placeholder="请选择"><el-option v-for="node in nodes" :key="node" :label="node" :value="node" /></el-select></td><td><el-input-number v-model="row.storeConversionRate" :min="0" :max="100" :precision="2" :controls="false" placeholder="请输入" /><span class="unit">%</span></td><td><el-input-number v-model="row.industryAverageConversionRate" :min="0" :max="100" :precision="2" :controls="false" placeholder="请输入" /><span class="unit">%</span></td><td><el-input v-model="row.anomalyAnalysis" type="textarea" :rows="2" maxlength="300" show-word-limit placeholder="请填写异常原因或正常判定" /></td></tr></tbody></table></div></section>
+          <section class="section-block diagnosis-section"><div class="section-heading"><span>三</span><div><h3>定位异常节点</h3><p>对比行业均值数据，定位异常节点并填写分析与判定。</p></div></div><div class="table-toolbar"><span>默认 1 行，最多 5 行；渠道必须来源于上表。</span><div><button type="button" class="table-button" :disabled="anomalyRows.length >= 5" @click="addAnomalyRow">增加一行</button><button type="button" class="table-button ghost" :disabled="anomalyRows.length <= 1" @click="removeAnomalyRow">删除一行</button></div></div><div class="table-wrap"><table class="diagnosis-table"><thead><tr><th>渠道</th><th>链路节点</th><th>店铺转化率</th><th>行业均值转化率</th><th>异常分析与判定</th></tr></thead><tbody><tr v-for="(row, index) in anomalyRows" :key="index"><td><el-select v-model="row.channel" placeholder="请选择"><el-option v-for="channel in channels" :key="channel.key" :label="channel.label" :value="channel.label" /></el-select></td><td><el-select v-model="row.linkNode" placeholder="请选择"><el-option v-for="node in nodes" :key="node" :label="node" :value="node" /></el-select></td><td><el-input-number v-model="row.storeConversionRate" :min="0" :max="100" :precision="2" :controls="false" placeholder="请输入" /><span class="unit">%</span></td><td><el-input-number v-model="row.industryAverageConversionRate" :min="0" :max="100" :precision="2" :controls="false" placeholder="请输入" /><span class="unit">%</span></td><td><el-input v-model="row.anomalyAnalysis" type="textarea" :rows="2" maxlength="300" show-word-limit placeholder="请填写异常原因或正常判定" /></td></tr></tbody></table></div><p class="diagnosis-step-one-notice">说明：默认展示一行可填写，最少一行，可增加行，最多 5 行；诊断异常节点须从上表已填写渠道中选择。</p></section>
           <div class="actions"><button type="button" class="secondary-button" :disabled="saving" @click="saveStepOneDraft">保存草稿</button><button type="button" class="submit-button" :disabled="saving || uploading" @click="validateStepOne">{{ saving ? '校验中…' : '校验并进入第 2 步' }}</button></div>
         </template>
 
@@ -24,11 +28,11 @@
         </template>
 
         <template v-else>
-          <p class="lead">找到根因后，还需要通过 AB 测试验证改进方案是否真正有效：将用户随机分为维持原方案的对照组和应用改进方案的实验组，用关键指标差异判断方案是否值得落地。</p>
-          <section class="section-block"><div class="section-heading"><span>一</span><div><h3>确定测试方案</h3><p>请基于前两步的漏斗异常与评论根因，设计 AB 测试方案。</p></div></div><el-input v-model="abTestPlan" type="textarea" :rows="6" maxlength="1000" show-word-limit placeholder="说明对照组与实验组设置、改进内容、随机分流方式、观察周期及成功判定标准" /></section>
-          <section class="section-block"><div class="section-heading"><span>二</span><div><h3>AB 测试数据填报</h3><p>填写案例资料中的对照组与实验组数据，并逐项给出判定与分析。</p></div></div><div class="table-wrap"><table class="ab-table"><thead><tr><th>测试指标</th><th>对照组数据</th><th>实验组数据</th><th>判定与分析</th></tr></thead><tbody><tr v-for="row in abRows" :key="row.metric"><th>{{ row.metric }}</th><td><el-input-number v-model="row.controlValue" :min="0" :max="100" :precision="2" :controls="false" placeholder="请输入" /><span class="unit">%</span></td><td><el-input-number v-model="row.experimentValue" :min="0" :max="100" :precision="2" :controls="false" placeholder="请输入" /><span class="unit">%</span></td><td><el-input v-model="row.analysis" type="textarea" :rows="2" maxlength="300" show-word-limit placeholder="如：提升 8pp，显著提升，建议采用" /></td></tr></tbody></table></div></section>
-          <section class="section-block"><div class="section-heading"><span>三</span><div><h3>可视化呈现</h3><p>绘制 AB 测试结果对比图并上传，作为改进方案的可视化证据。</p></div></div><input ref="abChartInput" class="visually-hidden" type="file" accept="image/png,image/jpeg,image/webp" @change="handleAbChartUpload" /><div class="chart-upload-area"><template v-if="abChart.url"><div class="chart-preview"><el-image :src="abChart.url" :preview-src-list="[abChart.url]" fit="cover" preview-teleported /><div><strong>{{ abChart.name || 'AB 测试结果对比图' }}</strong><span>点击缩略图可放大预览</span><button type="button" @click="clearAbChart">移除图片</button></div></div><button type="button" class="secondary-button" :disabled="uploading" @click="abChartInput?.click()">{{ uploading ? '上传中…' : '更换对比图' }}</button></template><template v-else><button type="button" class="upload-button" :disabled="uploading" @click="abChartInput?.click()">{{ uploading ? '上传中…' : '上传 AB 测试结果对比图' }}</button><p>支持 PNG、JPG、WEBP 格式，图片不超过 5MB；上传后可点击预览。</p></template></div></section>
-          <section class="section-block"><div class="section-heading"><span>四</span><div><h3>诊断结论与迭代优化建议</h3><p>结合全链路漏斗、评论根因与 AB 测试对照结果，明确产品问题及下一轮优化动作。</p></div></div><el-input v-model="iterationRecommendation" type="textarea" :rows="6" maxlength="1200" show-word-limit placeholder="说明验证结论、需要保留或放大的改进方案、待优化问题及后续迭代建议" /></section>
+          <p class="lead">找到根因后，还需验证“改进方案是否真的有效”，避免拍脑袋迭代。AB测试对照诊断法将用户随机分为对照组（维持原方案）和实验组（应用改进方案），对比两组关键指标差异，用数据判断改进方案是否值得落地。</p>
+          <section class="section-block"><div class="section-heading"><span>一</span><div><h3>确定测试方案</h3><p>请基于案例资料，针对步骤一和步骤二分析结果，设计 AB 测试方案。</p></div></div><el-input v-model="abTestPlan" type="textarea" :rows="6" maxlength="1000" show-word-limit placeholder="填写对照组与实验组设置、改进方案、随机分流方式、观察周期和成功判定标准" /></section>
+          <section class="section-block"><div class="section-heading"><span>二</span><div><h3>AB测试数据填报</h3><p>请从案例资料中获取 AB 测试两组数据，计算后填入下表并逐项判定。</p></div></div><div class="table-wrap"><table class="ab-table"><thead><tr><th>测试指标</th><th>对照组数据</th><th>实验组数据</th><th>判定与分析</th></tr></thead><tbody><tr v-for="row in abRows" :key="row.metric"><th>{{ row.metric }}</th><td><el-input-number v-model="row.controlValue" :min="0" :max="100" :precision="2" :controls="false" placeholder="如：56" /><span class="unit">%</span></td><td><el-input-number v-model="row.experimentValue" :min="0" :max="100" :precision="2" :controls="false" placeholder="如：64" /><span class="unit">%</span></td><td><el-input v-model="row.analysis" type="textarea" :rows="2" maxlength="300" show-word-limit placeholder="如：提升8pp，显著提升，采纳" /></td></tr></tbody></table></div></section>
+          <section class="section-block"><div class="section-heading"><span>三</span><div><h3>可视化呈现</h3><p>绘制 AB 测试结果对比图并上传，作为改进方案的可视化证据。</p></div></div><input ref="abChartInput" class="visually-hidden" type="file" accept="image/png,image/jpeg,image/webp" @change="handleAbChartUpload" /><div class="chart-upload-area"><template v-if="abChart.url"><div class="chart-preview"><el-image :src="abChart.url" :preview-src-list="[abChart.url]" fit="cover" preview-teleported /><div><strong>{{ abChart.name || 'AB 测试结果对比图' }}</strong><span>点击缩略图可放大预览</span><button type="button" @click="clearAbChart">移除图片</button></div></div><button type="button" class="secondary-button" :disabled="uploading" @click="abChartInput?.click()">{{ uploading ? '上传中…' : '更换对比图' }}</button></template><template v-else><button type="button" class="upload-button" :disabled="uploading" @click="abChartInput?.click()">{{ uploading ? '上传中…' : '上传AB测试结果对比图' }}</button><p>支持 PNG、JPG、WEBP 格式，图片不超过 5MB；上传后可点击预览。</p></template></div><div class="ab-materials"><div><ol><li>使用 Excel/WPS 绘图功能，自主完成 AB 测试结果对比图，可参考《实训操作说明》。</li><li>下载 Excel 模板，填写关键数据，自动计算 AB 测试数据并生成测试结果对比图。</li><li>也可导出数据表上传到通用 AI 大模型，通过对照组和实验组数据对比生成组合柱状图。</li></ol></div><div class="ab-materials__actions"><button type="button" class="secondary-button" @click="downloadAbGuide">下载实训操作说明</button><button type="button" class="secondary-button" @click="downloadAbTemplate">下载Excel模板</button></div></div></section>
+          <section class="section-block"><div class="section-heading"><span>四</span><div><h3>诊断结论与迭代优化建议</h3><p>结合全链路数据漏斗诊断、售后评论分析法及 AB 测试对照诊断，分析产品存在的问题，并提出具体迭代优化建议。</p></div></div><el-input v-model="iterationRecommendation" type="textarea" :rows="6" maxlength="1200" show-word-limit placeholder="请填写产品问题诊断结论及具体迭代优化建议" /></section>
           <div class="actions"><button type="button" class="secondary-button" :disabled="saving" @click="saveStepThreeDraft">保存草稿</button><button type="button" class="submit-button" :disabled="saving || uploading" @click="validateStepThree">{{ saving ? '校验中…' : '校验并保存第 3 步' }}</button></div>
         </template>
       </section>
@@ -49,6 +53,19 @@ import { analyzeProductDiagnosisIterationStepTwo, getStudentTrainingAnswer, save
 import { parseTrainingArray } from "@/views/training/taskKeyMap";
 import { isStudentDemo } from "@/utils/studentDemo";
 
+const NODE_GUIDE_URL = "/file/training-materials/product-diagnosis-iteration/23.%E5%AE%9E%E8%AE%AD%E6%93%8D%E4%BD%9C%E8%AF%B4%E6%98%8E1.docx";
+const NODE_TEMPLATE_URL = "/file/training-materials/product-diagnosis-iteration/23.Excel%E6%A8%A1%E7%89%881.xlsx";
+const FUNNEL_GUIDE_URL = "/file/training-materials/product-diagnosis-iteration/23.%E5%AE%9E%E8%AE%AD%E6%93%8D%E4%BD%9C%E8%AF%B4%E6%98%8E2.docx";
+const FUNNEL_TEMPLATE_URL = "/file/training-materials/product-diagnosis-iteration/23.Excel%E6%A8%A1%E7%89%882.xlsx";
+const AB_TEST_GUIDE_URL = "/file/training-materials/product-diagnosis-iteration/23.%E5%AE%9E%E8%AE%AD%E6%93%8D%E4%BD%9C%E8%AF%B4%E6%98%8E3.docx";
+const AB_TEST_TEMPLATE_URL = "/file/training-materials/product-diagnosis-iteration/23.Excel%E6%A8%A1%E7%89%883.xlsx";
+function downloadBuiltInFile(url) { window.open(url, "_blank", "noopener"); }
+function downloadNodeGuide() { downloadBuiltInFile(NODE_GUIDE_URL); }
+function downloadNodeTemplate() { downloadBuiltInFile(NODE_TEMPLATE_URL); }
+function downloadFunnelGuide() { downloadBuiltInFile(FUNNEL_GUIDE_URL); }
+function downloadFunnelTemplate() { downloadBuiltInFile(FUNNEL_TEMPLATE_URL); }
+function downloadAbGuide() { downloadBuiltInFile(AB_TEST_GUIDE_URL); }
+function downloadAbTemplate() { downloadBuiltInFile(AB_TEST_TEMPLATE_URL); }
 const TASK_KEY = "product-diagnosis-iteration"; const nodes = ["曝光-点击", "点击-加购", "加购-下单", "下单-好评", "好评-复购"]; const channels = [{ key: "tmall", label: "天猫" }, { key: "jd", label: "京东" }, { key: "douyin", label: "抖音" }, { key: "pinduoduo", label: "拼多多" }]; const rateFields = [...channels.map((item) => item.key), "industryAverage"];
 const { proxy } = getCurrentInstance(); const taskConfig = ref(null); const currentStep = ref(1); const saving = ref(false); const uploading = ref(false); const analyzing = ref(false); const chartInput = ref(null); const commentInput = ref(null); const abChartInput = ref(null); const wordCloudRef = ref(null); let wordCloudChart = null;
 const conversionRates = ref(createConversionRates()); const anomalyRows = ref([createAnomalyRow()]); const funnelChart = ref({ url: "", name: "" }); const analysisResult = ref(null); const commentPreview = ref({ fileName: "", totalComments: 0, comments: [] }); const wordCloud = ref([]); const topIssues = ref(["", "", ""]); const sentiments = ref(createSentiments()); const rootCauseAnalysis = ref(""); const abTestPlan = ref(""); const abRows = ref(createAbRows()); const abChart = ref({ url: "", name: "" }); const iterationRecommendation = ref("");
@@ -72,5 +89,7 @@ onMounted(async () => { try { taskConfig.value = (await getTrainingTaskByKey(TAS
 </script>
 
 <style scoped lang="scss">
+.diagnosis-materials{display:grid;gap:10px;margin:14px 0}.diagnosis-materials__item{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:12px 14px;border:1px solid rgba(76,202,242,.32);border-radius:10px;background:rgba(3,42,61,.45)}.diagnosis-materials__item strong,.diagnosis-materials__item span{display:block}.diagnosis-materials__item strong{color:#e5faff;font-size:15px}.diagnosis-materials__item span{margin-top:4px;color:#93baca;font-size:13px}.diagnosis-materials__actions{display:flex;flex-wrap:wrap;justify-content:flex-end;gap:8px}.diagnosis-step-one-notice{margin:12px 0 0;color:#ff7178;font-size:13px;line-height:1.6}@media (max-width:860px){.diagnosis-materials__item{align-items:flex-start;flex-direction:column}.diagnosis-materials__actions{justify-content:flex-start}}
+.ab-materials{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:18px;padding:14px 16px;border-left:3px solid #19c9ff;background:rgba(3,42,61,.45);color:#cde9f2}.ab-materials ol{margin:0;padding-left:20px;line-height:1.8}.ab-materials__actions{display:grid;flex:0 0 178px;gap:8px}@media (max-width:860px){.ab-materials{align-items:stretch;flex-direction:column}.ab-materials__actions{grid-template-columns:repeat(2,minmax(0,1fr));flex-basis:auto}}
 .ab-table{width:100%;min-width:860px;border-collapse:collapse}.ab-table th,.ab-table td{border:1px solid rgba(139,213,241,.45)}.ab-table thead th{padding:14px 10px;color:#fff;background:#079ed9;font-size:16px}.ab-table tbody th{width:25%;padding:14px 10px;color:#dff8ff;background:rgba(6,67,94,.34);text-align:center}.ab-table td{padding:9px 11px;text-align:center}.ab-table td:nth-child(2),.ab-table td:nth-child(3){width:18%}.ab-table td:last-child{width:39%}
 </style>

src/views/assessment/optimization.vue

@@ -110,6 +110,20 @@
               <div class="pareto-actions"><button type="button" class="outline-action" :disabled="uploadingPareto" @click="paretoInput?.click()"><el-icon><UploadFilled /></el-icon>重新上传</button><button type="button" class="outline-action danger-action" @click="removeParetoImage"><el-icon><Delete /></el-icon>移除图片</button></div>
             </template>
           </div>
+          <section class="pareto-materials" aria-label="帕累托图参考资料">
+            <div>
+              <h3>参考方法及工具如下：</h3>
+              <ol>
+                <li>下载案例数据表，使用 Excel 计算各品类占比、累计占比并进行 ABC 分层判定，绘制帕累托图。</li>
+                <li>下载 Excel 模板，填写关键数据，完成帕累托图绘制。</li>
+                <li>也可导出数据表并使用通用 AI 工具辅助完成计算与可视化。</li>
+              </ol>
+            </div>
+            <div class="pareto-materials__actions">
+              <button type="button" class="action-button" @click="downloadParetoGuide">下载实训操作说明</button>
+              <button type="button" class="action-button action-button--primary" @click="downloadParetoTemplate">下载 Excel 模板</button>
+            </div>
+          </section>
           <div class="rule-notice">
             <strong>上传校验说明</strong>
             <p>帕累托图必须根据步骤二已完成的ABC分层数据绘制；未上传图片时，不能进入下一步或提交任务。</p>
@@ -181,6 +195,8 @@ import { parseTrainingArray } from "@/views/training/taskKeyMap";
 import { isStudentDemo } from "@/utils/studentDemo";
 
 const TASK_KEY = "category-optimization";
+const PARETO_GUIDE_URL = "/file/training-materials/category-optimization/20.实训操作说明.docx";
+const PARETO_TEMPLATE_URL = "/file/training-materials/category-optimization/20.帕累托绘制自动化模版.xlsx";
 const MAX_ROWS = 30;
 const taskConfig = ref(null);
 const activeStep = ref(1);
@@ -291,6 +307,16 @@ async function handleParetoUpload(event) {
   } catch (error) { ElMessage.error(error?.message || "帕累托图上传失败，请重试"); } finally { uploadingPareto.value = false; }
 }
 function removeParetoImage() { if (paretoImage.value.url.startsWith("blob:")) URL.revokeObjectURL(paretoImage.value.url); paretoImage.value = { url: "", name: "" }; }
+function downloadParetoGuide() { downloadBuiltInFile(PARETO_GUIDE_URL, "20.实训操作说明.docx"); }
+function downloadParetoTemplate() { downloadBuiltInFile(PARETO_TEMPLATE_URL, "20.帕累托绘制自动化模版.xlsx"); }
+function downloadBuiltInFile(url, fileName) {
+  const link = document.createElement("a");
+  link.href = url;
+  link.download = fileName;
+  document.body.appendChild(link);
+  link.click();
+  document.body.removeChild(link);
+}
 function handleProductChange() { if (stepFour.value.recommendedClassification === selectedProduct.value?.abcClassification) stepFour.value.recommendedClassification = ""; }
 async function validateStepFour() {
   try {
@@ -359,6 +385,7 @@ onMounted(async () => {
 .category-step{padding:24px}.instruction{margin:0 0 20px;color:#d8edf5;font-size:15px;line-height:1.75}.table-toolbar{display:flex;justify-content:space-between;gap:14px;margin-bottom:12px;color:var(--muted);font-size:13px}.action-button--muted{border-color:rgba(158,192,207,.35);background:rgba(75,101,112,.25)}.category-table-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:12px}.category-table{width:100%;min-width:1260px;border-collapse:collapse}.category-table th,.category-table td{padding:10px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);text-align:center}.category-table th{color:#e6f9ff;background:rgba(23,112,150,.42);font-size:13px;white-space:nowrap}.category-table td{background:rgba(2,18,28,.32)}.category-table tr:last-child td{border-bottom:0}.category-table th:last-child,.category-table td:last-child{border-right:0}.empty-cell{height:88px;color:var(--muted)}.abc-table{min-width:900px}.abc-table :deep(.el-select){width:100%;min-width:180px}
 .rule-notice{margin-top:20px;padding:16px 18px;border:1px solid rgba(255,112,112,.46);border-radius:12px;background:rgba(126,31,35,.15);color:#ffd5d5}.rule-notice strong{color:#ff9292}.rule-notice p{margin:8px 0 0;line-height:1.65}.analysis-step{padding:24px}.analysis-tabs{display:flex;gap:10px;margin-bottom:18px}.analysis-tabs button{padding:9px 14px;border:1px solid var(--line);border-radius:8px;color:var(--muted);background:transparent;font:inherit;cursor:pointer}.analysis-tabs button.active{color:white;border-color:#71dfff;background:rgba(12,114,159,.48)}.business-workspace{overflow:hidden;border:1px solid var(--line);border-radius:14px}.step-navigation{justify-content:center;padding:20px 24px 0}.nav-button--save,.nav-button--primary{border-color:#71dfff;background:linear-gradient(100deg,#0d80b7,#09638f)}.training-actions{justify-content:center;gap:28px;padding:26px 24px}.training-actions :deep(.training-action){min-width:160px;height:50px;border-color:#2c83aa;color:#dff7ff;background:rgba(13,64,88,.62);font-size:17px;font-weight:800}
 .pareto-upload-panel{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;min-height:330px;padding:26px;border:1px dashed rgba(113,223,255,.7);border-radius:16px;background:linear-gradient(135deg,rgba(5,47,69,.7),rgba(4,23,35,.58));text-align:center}.file-input{display:none}.upload-icon{font-size:42px;color:#71dfff}.pareto-upload-panel>strong{font-size:20px}.pareto-upload-panel>span,.upload-file-meta span{color:var(--muted);font-size:13px}.pareto-preview{width:min(100%,760px);height:270px;border:1px solid var(--line);border-radius:10px;background:rgba(0,10,18,.65);cursor:zoom-in}.upload-file-meta{display:grid;gap:5px;max-width:100%;word-break:break-all}.pareto-actions{display:flex;flex-wrap:wrap;justify-content:center;gap:10px}.danger-action{border-color:rgba(255,145,145,.6);color:#ffd7d7;background:rgba(130,43,43,.23)}
+.pareto-materials{display:flex;align-items:center;justify-content:space-between;gap:22px;margin-top:20px;padding:18px 20px;border-left:3px solid var(--accent);border-radius:0 14px 14px 0;background:rgba(11,79,109,.22);color:#d8edf5}.pareto-materials h3{margin:0 0 8px;font-size:16px}.pareto-materials ol{margin:0;padding-left:20px;line-height:1.8}.pareto-materials__actions{display:grid;flex:0 0 178px;gap:10px}.action-button--primary{border-color:#71dfff;background:linear-gradient(100deg,#0d80b7,#09638f)}
 .strategy-step{display:grid;gap:16px}.subsection-heading{margin:8px 0 0;font-size:18px}.subsection-copy{margin:-8px 0 0;color:var(--muted);line-height:1.6}.category-matrix{position:relative;width:min(100%,820px);height:430px;margin:12px auto 22px;padding:38px 52px 52px 78px}.matrix-grid{display:grid;grid-template-columns:1fr 1fr;grid-template-rows:1fr 1fr;width:100%;height:100%;border-left:2px solid rgba(185,240,255,.82);border-bottom:2px solid rgba(185,240,255,.82);background:linear-gradient(135deg,rgba(24,169,209,.12),rgba(3,25,38,.16))}.matrix-cell{display:grid;place-content:center;gap:7px;padding:18px;border-right:1px solid rgba(185,240,255,.65);border-bottom:1px solid rgba(185,240,255,.65);text-align:center}.matrix-cell:nth-child(2n){border-right:0}.matrix-cell:nth-child(n+3){border-bottom:0}.matrix-cell strong{font-size:18px}.matrix-cell small{color:#8dddf5}.matrix-y-title,.matrix-x-title,.matrix-y-high,.matrix-y-low,.matrix-x-high,.matrix-x-low{position:absolute;color:#d9f8ff;font-weight:800}.matrix-y-title{top:5px;left:78px}.matrix-x-title{right:0;bottom:15px}.matrix-y-high{top:63px;left:39px}.matrix-y-low{bottom:61px;left:39px}.matrix-x-low{bottom:29px;left:79px}.matrix-x-high{right:44px;bottom:29px}.matrix-inputs{display:grid;grid-template-columns:minmax(210px,.42fr) 1fr;gap:16px}.matrix-inputs label{display:grid;gap:8px;color:#d9f8ff;font-weight:700}.strategy-table{min-width:1120px}.strategy-table td{vertical-align:top}.strategy-table :deep(.el-select){width:100%;min-width:160px}.strategy-table :deep(.el-textarea__inner){min-height:78px}.current-classification{display:inline-block;padding:8px 10px;border-radius:8px;color:#a5efff;background:rgba(17,126,178,.24);white-space:nowrap}
 .operations-table{min-width:1050px}.operations-table th{color:#fff;background:linear-gradient(100deg,#08a6df,#098bc1);font-size:16px}.operations-table td{vertical-align:middle}.operations-table td:first-child{width:17%;font-weight:800}.operations-table td:nth-child(2){width:34%}.operations-table td:nth-child(3){width:25%}.operations-table td:last-child{width:24%}.operations-table :deep(.el-textarea__inner){min-height:86px;text-align:left}.operations-table :deep(.el-select){width:100%;min-width:160px}.layer-cell{color:#dff8ff;font-size:16px;background:rgba(15,103,137,.18)!important}
 :deep(.el-input__wrapper){background:rgba(1,15,25,.76);box-shadow:0 0 0 1px rgba(94,213,245,.28) inset}:deep(.el-input__inner){color:#fff;text-align:center}@media(max-width:1100px){.optimization{grid-template-columns:1fr}}@media(max-width:720px){.optimization{padding:12px}.training-core{padding:16px;border-radius:20px}.workbench-head,.table-toolbar{flex-direction:column;align-items:stretch}.workbench-actions,.table-toolbar>div,.step-navigation,.training-actions{justify-content:stretch}.workbench-actions>*,.action-button,.nav-button,.training-actions :deep(.training-action){flex:1;width:100%}.category-step,.analysis-step{padding:16px}}

src/views/channel/index.vue

@@ -154,6 +154,7 @@ import codemirror from "@/components/codemirror/index.vue";
 import popModel from "@/views/components/popModal.vue";
 const { proxy } = getCurrentInstance();
 const TASK_KEY = "purchase-demand-forecast";
+const PURCHASE_DEMAND_FORECAST_GUIDE_URL = "/file/training-materials/purchase-demand-forecast/18.实训操作说明.docx";
 const taskConfig = ref(null);
 const activeStep = ref(1);
 const saving = ref(false);
@@ -537,14 +538,15 @@ const drawForecastChart = () => {
   window.addEventListener("resize", () => myChart.resize());
 };
 function downloadPracticeGuide() {
-  const content = "采购需求预测实训操作说明\n\n1. 根据案例给出的 12 个月销量数据，使用 FORECAST.LINEAR（WPS 可使用 FORECAST）函数预测 t=13、t=14、t=15。\n2. 将每个月的预测结果取整后，填写到预测表中。\n3. 将已知 12 个月销量和未来 3 个月预测值制作成散点图，并添加趋势线。\n4. 导出图形后上传至第 2 步，确认图中能清晰呈现历史销量、预测值和整体走势。";
-  const blob = new Blob([content], { type: "text/plain;charset=utf-8" });
-  const url = URL.createObjectURL(blob);
+  downloadBuiltInFile(PURCHASE_DEMAND_FORECAST_GUIDE_URL, "18.实训操作说明.docx");
+}
+function downloadBuiltInFile(url, fileName) {
   const link = document.createElement("a");
   link.href = url;
-  link.download = "采购需求预测-实训操作说明.txt";
+  link.download = fileName;
+  document.body.appendChild(link);
   link.click();
-  URL.revokeObjectURL(url);
+  document.body.removeChild(link);
 }
 function clearDemandForecastChart() {
   const imageUrl = String(demandForecastChart.value?.url || "");

src/views/demand/consumer-behavior.vue

@@ -163,6 +163,19 @@
             已编辑 {{ form.questionnaireQuestions.length }} 题；{{ form.questionnaireImport?.name ? "已导入 1 份 Word 问卷，可随时预览。" : "也可导入已完成的 .docx 问卷。" }}
           </p>
 
+          <div class="questionnaire-template-guide">
+            <div>
+              <h5>推荐工具及方法如下，自行选择：</h5>
+              <p>1. 使用本系统问卷编辑器，自行编辑问卷。</p>
+              <p>2. 下载参考问卷 Word 模板，在本地修改后上传导入。</p>
+              <p>3. 也可使用 AI 辅助生成，问卷应包含基本信息、购买行为、需求偏好与开放建议。</p>
+            </div>
+            <el-button class="questionnaire-template-action" @click="downloadQuestionnaireTemplate">
+              <el-icon><Download /></el-icon>
+              下载模板
+            </el-button>
+          </div>
+
           <el-dialog v-model="questionnaireEditorVisible" title="消费者需求调研问卷编辑器" width="min(1120px, 94vw)" class="questionnaire-editor-dialog" append-to-body>
             <div class="questionnaire-editor-dialog__intro">
               <p>请覆盖基本信息、购买行为、需求偏好和开放建议四部分；需求偏好至少设置一题 Likert 五级量表。</p>
@@ -279,6 +292,7 @@ import { parseTrainingArray } from "@/views/training/taskKeyMap";
 import { checkConsumerBehaviorStepOne, checkConsumerBehaviorStepTwo, checkConsumerBehaviorStepThree, checkConsumerBehaviorStepFour, getStudentTrainingAnswer, previewConsumerBehaviorQuestionnaireWord, saveStudentTrainingAnswer, uploadStudentTrainingFile } from "@/api/studentTrainingAnswer";
 
 const TASK_KEY = "consumer-behavior";
+const QUESTIONNAIRE_TEMPLATE_URL = "/file/training-materials/consumer-behavior/9.问卷调查报告模板.docx";
 const KANO_NEED_LIMIT = 20;
 let questionnaireQuestionSequence = 0;
 const { proxy } = getCurrentInstance();
@@ -882,16 +896,21 @@ function surveyReportContentPlaceholder(index) {
   return ["说明本次问卷调研的背景、目标用户与调研目的。", "说明样本数量、调研时间、调研渠道与数据来源。", "结合问卷数据，分析影响用户购买决策的核心因素。", "比较不同人群在需求、价格、渠道或购买场景上的差异。", "总结调研结论，并提出产品功能、定价或营销建议。"][index] || "请输入报告内容";
 }
 
-function downloadSurveyReportTemplate() {
-  const rows = Array.from({ length: 5 }, (_, index) => `<tr><td>${surveyReportTitlePlaceholder(index)}</td><td>${surveyReportContentPlaceholder(index)}</td></tr>`).join("");
-  const html = `<!doctype html><html><head><meta charset="utf-8"><title>消费者需求调研报告模板</title><style>body{font-family:SimSun,serif;padding:32px;color:#222}h1{font-size:22px;text-align:center}p{line-height:1.75}table{width:100%;border-collapse:collapse;margin-top:24px}th,td{border:1px solid #777;padding:14px;vertical-align:top}th{background:#14a3df;color:#fff}td:first-child{width:22%}</style></head><body><h1>消费者需求调研报告</h1><p>请将步骤三设计的调查问卷导入在线问卷调查平台开展调研，并基于收集到的数据完成本报告。</p><table><thead><tr><th>报告模块标题</th><th>内容</th></tr></thead><tbody>${rows}</tbody></table></body></html>`;
-  const blob = new Blob([html], { type: "application/msword;charset=utf-8" });
-  const url = URL.createObjectURL(blob);
+function downloadBuiltInFile(url, fileName) {
   const link = document.createElement("a");
   link.href = url;
-  link.download = "消费者需求调研报告模板.doc";
+  link.download = fileName;
+  document.body.appendChild(link);
   link.click();
-  URL.revokeObjectURL(url);
+  document.body.removeChild(link);
+}
+
+function downloadQuestionnaireTemplate() {
+  downloadBuiltInFile(QUESTIONNAIRE_TEMPLATE_URL, "9.问卷调查报告模板.docx");
+}
+
+function downloadSurveyReportTemplate() {
+  downloadBuiltInFile(QUESTIONNAIRE_TEMPLATE_URL, "9.问卷调查报告模板.docx");
 }
 </script>
 
@@ -1572,6 +1591,41 @@ function downloadSurveyReportTemplate() {
   font-size: 13px;
 }
 
+.questionnaire-template-guide {
+  display: flex;
+  align-items: center;
+  justify-content: space-between;
+  gap: 24px;
+  margin-top: 22px;
+  padding: 18px 20px;
+  border-left: 3px solid #25cfff;
+  border-radius: 0 14px 14px 0;
+  color: #c7e7f3;
+  background: rgba(15, 104, 145, 0.18);
+
+  h5,
+  p {
+    margin: 0 0 5px;
+    line-height: 1.72;
+  }
+
+  h5 {
+    color: #ffffff;
+    font-size: 15px;
+  }
+}
+
+.questionnaire-template-action {
+  flex: 0 0 auto;
+  min-width: 132px;
+  height: 42px;
+  border: 1px solid rgba(93, 218, 255, 0.68);
+  border-radius: 10px;
+  color: #ffffff;
+  background: linear-gradient(95deg, #0b84bd, #096491);
+  font-weight: 800;
+}
+
 :deep(.questionnaire-editor-dialog .el-dialog),
 :deep(.questionnaire-preview-dialog .el-dialog) {
   overflow: hidden;
@@ -2210,13 +2264,15 @@ function downloadSurveyReportTemplate() {
 
   .questionnaire-design-head,
   .questionnaire-editor-launcher,
+  .questionnaire-template-guide,
   .questionnaire-editor-dialog__intro {
     align-items: stretch;
     flex-direction: column;
   }
 
   .questionnaire-import-action,
-  .questionnaire-editor-launcher__action {
+  .questionnaire-editor-launcher__action,
+  .questionnaire-template-action {
     width: 100%;
   }
 
@@ -2309,4 +2365,3 @@ function downloadSurveyReportTemplate() {
   border-bottom: 0;
 }
 </style>
-

src/views/demand/consumer-scenario.vue

@@ -266,6 +266,7 @@ import { checkConsumerScenarioStepOne, checkConsumerScenarioStepTwo, checkConsum
 import { isStudentDemo } from "@/utils/studentDemo";
 
 const TASK_KEY = "consumer-scenario";
+const JOURNEY_TEMPLATE_URL = "/file/training-materials/consumer-scenario/10.用户购买旅程模版.pptx";
 const { proxy } = getCurrentInstance();
 
 const defaultRequirement =
@@ -818,25 +819,16 @@ async function ensureJourneyOptimizationValid() {
 }
 
 function downloadJourneyMapTemplate() {
-  const escapeCsvValue = (value) => `"${String(value || "").replaceAll('"', '""')}"`;
-  const header = ["序号", "旅程阶段", "用户行为描述", "关键触点", "情感体验", "关键决策因素", "痛点标记", "机会点标记"];
-  const rows = form.value.journeyAnalysis.map((row, index) => [
-    index + 1,
-    stageTitle(row.stageId),
-    row.behaviorDescription,
-    row.keyTouchpoints,
-    row.emotionExperience,
-    row.decisionFactors,
-    "",
-    "",
-  ]);
-  const csv = [header, ...rows].map((row) => row.map(escapeCsvValue).join(",")).join("\r\n");
-  const url = URL.createObjectURL(new Blob([`\uFEFF${csv}`], { type: "text/csv;charset=utf-8" }));
+  downloadBuiltInFile(JOURNEY_TEMPLATE_URL, "10.用户购买旅程模版.pptx");
+}
+
+function downloadBuiltInFile(url, fileName) {
   const link = document.createElement("a");
   link.href = url;
-  link.download = "用户购买旅程图模板.csv";
+  link.download = fileName;
+  document.body.appendChild(link);
   link.click();
-  URL.revokeObjectURL(url);
+  document.body.removeChild(link);
 }
 
 function buildOutcome() {
@@ -2274,4 +2266,3 @@ function exportOutcome() {
 }
 </style>
 
-

src/views/demand/people.vue

@@ -69,6 +69,15 @@
             </el-button>
           </div>
           <p class="upload-tip">仅支持 .xls、.xlsx 文件，上传后可预览首个工作表的表头和前 20 行数据。</p>
+          <div class="step-one-materials" aria-label="RFM 分析辅助资料">
+            <p>推荐工具及方法如下，自行选择：</p>
+            <p>1. 使用 Excel/WPS 完成 RFM 用户分层分析，可参考《实训操作说明》。</p>
+            <p>2. 下载 Excel 模板，填写案例数据并完成计算与可视化。</p>
+            <div class="step-one-materials__actions">
+              <el-button class="preview-action" @click="downloadRfmInstructions">下载实训操作说明</el-button>
+              <el-button class="upload-action" @click="downloadRfmTemplate">下载 Excel 模板</el-button>
+            </div>
+          </div>
 
           <el-dialog v-model="previewDialogVisible" title="RFM 用户分层分析结果预览" width="min(960px, 92vw)" append-to-body>
             <div class="excel-preview-meta">
@@ -334,6 +343,8 @@ import { parseTrainingArray } from "@/views/training/taskKeyMap";
 import { checkTargetUserProfileStepFive, checkTargetUserProfileStepFour, checkTargetUserProfileStepOne, checkTargetUserProfileStepThree, checkTargetUserProfileStepTwo, getStudentTrainingAnswer, saveStudentTrainingAnswer, uploadStudentTrainingFile } from "@/api/studentTrainingAnswer";
 
 const TASK_KEY = "target-user-profile";
+const RFM_INSTRUCTIONS_URL = "/file/training-materials/target-user-profile/8.实训操作说明.docx";
+const RFM_TEMPLATE_URL = "/file/training-materials/target-user-profile/8.Excel计算与可视化模版.xlsx";
 const RFM_CHARTS = [
   { id: "segment-share", index: 1, title: "客户分层占比饼图", buttonText: "上传客户分层占比饼图" },
   { id: "average-spend", index: 2, title: "客户分层平均消费对比柱状图", buttonText: "上传客户分层平均消费对比柱状图" },
@@ -700,6 +711,23 @@ function triggerFileSelect() {
   fileInputRef.value?.click();
 }
 
+function downloadBuiltInFile(url, fileName) {
+  const link = document.createElement("a");
+  link.href = url;
+  link.download = fileName;
+  document.body.appendChild(link);
+  link.click();
+  document.body.removeChild(link);
+}
+
+function downloadRfmInstructions() {
+  downloadBuiltInFile(RFM_INSTRUCTIONS_URL, "8.实训操作说明.docx");
+}
+
+function downloadRfmTemplate() {
+  downloadBuiltInFile(RFM_TEMPLATE_URL, "8.Excel计算与可视化模版.xlsx");
+}
+
 function setChartInputRef(chartId, element) {
   if (element) {
     chartFileInputRefs.value[chartId] = element;
@@ -1852,6 +1880,28 @@ function exportOutcome() {
   line-height: 1.7;
 }
 
+.step-one-materials {
+  margin-top: 18px;
+  padding: 16px 18px;
+  border-left: 3px solid #21c5ff;
+  border-radius: 0 12px 12px 0;
+  color: #c8e6f2;
+  background: rgba(14, 91, 128, 0.18);
+  font-size: 14px;
+  line-height: 1.75;
+
+  p {
+    margin: 0 0 4px;
+  }
+}
+
+.step-one-materials__actions {
+  display: flex;
+  flex-wrap: wrap;
+  gap: 10px;
+  margin-top: 12px;
+}
+
 .excel-preview-meta {
   margin-bottom: 12px;
   color: #52687a;
@@ -2427,4 +2477,3 @@ function exportOutcome() {
   border-bottom: 0;
 }
 </style>
-

src/views/foundation/product-development-process.vue

@@ -163,7 +163,6 @@
 
 <script setup>
 import { Download, Operation, RefreshLeft, Upload } from "@element-plus/icons-vue";
-import * as XLSX from "xlsx";
 import { checkProductDevelopmentProcessStepOne, checkProductDevelopmentProcessStepTwo, checkProductDevelopmentProcessStepThree, checkProductDevelopmentProcessStepFour, getStudentTrainingAnswer, saveStudentTrainingAnswer, uploadStudentTrainingFile } from "@/api/studentTrainingAnswer";
 import { getTrainingTaskByKey } from "@/api/trainingTask";
 import { parseTrainingArray } from "@/views/training/taskKeyMap";
@@ -175,6 +174,10 @@ import TrainingTaskBrief from "@/views/components/TrainingTaskBrief.vue";
 const { proxy } = getCurrentInstance();
 const userStore = useUserStore();
 const TASK_KEY = "product-development-process";
+const GANTT_PRACTICE_GUIDE_URL = "/file/training-materials/product-development-process/3.甘特图制作实训操作说明.docx";
+const GANTT_PRACTICE_GUIDE_NAME = "3.甘特图制作实训操作说明.docx";
+const GANTT_TEMPLATE_URL = "/file/training-materials/product-development-process/3.项目进度管理表-项目进度甘特图模版.xlsx";
+const GANTT_TEMPLATE_NAME = "3.项目进度管理表-项目进度甘特图模版.xlsx";
 const CLASSIFICATION_OPTIONS = ["关键任务", "非关键任务"];
 const DEFAULT_STEPS = ["产品开发关键任务识别", "任务依赖关系分析", "开发排期制定", "流程复盘优化"];
 const PROCESS_TASKS = [
@@ -529,42 +532,20 @@ function previewGanttImage() {
 }
 
 function downloadPracticeGuide() {
-  const content = [
-    "产品开发甘特图实训操作说明",
-    "1. 使用第 2 步填写的任务编号、开始时间、完成时间和项目依赖关系建立任务表。",
-    "2. 在 Excel 或 WPS 中按日期轴创建堆积条形图；开始时间作为不可见基线，任务工期作为可见条形。",
-    "3. 为关键任务使用醒目颜色，并标注任务名称、开始及完成时间。",
-    "4. 导出或截图为 PNG/JPG 后上传至本步骤。",
-  ].join("\n");
-  downloadBlob(new Blob([content], { type: "text/plain;charset=utf-8" }), "产品开发甘特图-实训操作说明.txt");
+  downloadBuiltInFile(GANTT_PRACTICE_GUIDE_URL, GANTT_PRACTICE_GUIDE_NAME);
 }
 
 function downloadGanttTemplate() {
-  const rows = processRows.value.map((row) => ({
-    阶段: row.stage,
-    任务编号: row.taskNo,
-    具体工作任务: row.task,
-    是否关键任务: row.classification,
-    开始时间: row.startDate,
-    完成时间: row.endDate,
-    项目依赖关系: row.dependency,
-  }));
-  const sheet = XLSX.utils.json_to_sheet(rows);
-  sheet["!cols"] = [{ wch: 16 }, { wch: 12 }, { wch: 32 }, { wch: 16 }, { wch: 14 }, { wch: 14 }, { wch: 24 }];
-  const workbook = XLSX.utils.book_new();
-  XLSX.utils.book_append_sheet(workbook, sheet, "甘特图任务表");
-  XLSX.writeFile(workbook, "产品开发甘特图绘制模板.xlsx");
+  downloadBuiltInFile(GANTT_TEMPLATE_URL, GANTT_TEMPLATE_NAME);
 }
 
-function downloadBlob(blob, filename) {
-  const url = URL.createObjectURL(blob);
+function downloadBuiltInFile(url, filename) {
   const link = document.createElement("a");
   link.href = url;
   link.download = filename;
   document.body.appendChild(link);
   link.click();
   document.body.removeChild(link);
-  URL.revokeObjectURL(url);
 }
 
 function exportOutcome() {

src/views/product/differentiation.vue

@@ -263,6 +263,7 @@ import { parseTrainingArray } from "@/views/training/taskKeyMap";
 import { isStudentDemo } from "@/utils/studentDemo";
 
 const TASK_KEY = "product-value-positioning";
+const VALUE_PROPOSITION_CANVAS_TEMPLATE_URL = "/file/training-materials/product-value-positioning/12.产品价值主张画布模版.pptx";
 const { proxy } = getCurrentInstance();
 const saving = ref(false);
 const checkingCorePain = ref(false);
@@ -608,7 +609,16 @@ function downloadText(content, fileName) {
 function exportCanvasSection(name, content) { downloadText(content, `${taskTitle.value}-${name}.md`); }
 
 function downloadCanvasTemplate() {
-  downloadText("# 产品价值主张画布\n\n## 用户档案\n- 用户目标（Jobs）：\n- 痛点（Pains）：\n- 收益期望（Gains）：\n\n## 产品价值地图\n- 产品与服务：\n- 痛点缓释器（Pain Relievers）：\n- 增益创造器（Gain Creators）：\n\n## 匹配（Fit）说明\n", "产品价值主张画布模板.md");
+  downloadBuiltInFile(VALUE_PROPOSITION_CANVAS_TEMPLATE_URL, "12.产品价值主张画布模版.pptx");
+}
+
+function downloadBuiltInFile(url, fileName) {
+  const link = document.createElement("a");
+  link.href = url;
+  link.download = fileName;
+  document.body.appendChild(link);
+  link.click();
+  document.body.removeChild(link);
 }
 
 function openValueCanvasPicker() { valueCanvasInput.value?.click(); }

src/views/product/hardware-cost.vue

@@ -319,6 +319,8 @@ import { getStudentTrainingAnswer, saveStudentTrainingAnswer, uploadStudentTrain
 import { isStudentDemo } from "@/utils/studentDemo";
 
 const TASK_KEY = "hardware-cost";
+const HARDWARE_COST_GUIDE_URL = "/file/training-materials/hardware-cost/16.饼图制作操作说明.docx";
+const HARDWARE_COST_TEMPLATE_URL = "/file/training-materials/hardware-cost/16.成本占比结构图绘制模版.xlsx";
 const MIN_ROWS = 10;
 const MAX_ROWS = 40;
 const { proxy } = getCurrentInstance();
@@ -704,33 +706,18 @@ function downloadTextFile(name, content) {
   URL.revokeObjectURL(url);
 }
 function downloadCostStructureGuide() {
-  downloadTextFile("智能硬件成本结构图-实训操作指导.txt", [
-    "智能硬件成本结构图绘制指导",
-    "1. 分别汇总第 2 步物料 BOM 成本与第 3 步制造成本。",
-    "2. 小批量图和大批量图分别使用饼图或环形图，清晰标注 BOM、制造成本及主要费用占比。",
-    "3. 结合占比最高的费用项提出降档、替换、减量或集成方案，并说明预期效果和风险控制措施。",
-  ].join("\n"));
-}
-async function downloadCostStructureTemplate() {
-  try {
-    const XLSX = await import("xlsx");
-    const data = [
-      ["智能硬件成本结构模板"],
-      [],
-      ["成本类别", "小批量试产（元/台）", "大批量量产（元/台）"],
-      ["物料 BOM 成本", smallBatchTotal.value, largeBatchTotal.value],
-      ["制造成本", smallBatchManufacturingCost.value, largeBatchManufacturingCost.value],
-      ["单件总成本", smallBatchUnitTotalCost.value, largeBatchUnitTotalCost.value],
-    ];
-    const worksheet = XLSX.utils.aoa_to_sheet(data);
-    worksheet["!cols"] = [{ wch: 24 }, { wch: 28 }, { wch: 28 }];
-    const workbook = XLSX.utils.book_new();
-    XLSX.utils.book_append_sheet(workbook, worksheet, "成本结构");
-    XLSX.writeFile(workbook, "智能硬件成本结构模板.xlsx");
-    notifySuccess("Excel 模板已下载");
-  } catch (error) {
-    notifyError(error?.message || "模板下载失败，请稍后重试");
+  downloadBuiltInFile(HARDWARE_COST_GUIDE_URL, "16.饼图制作操作说明.docx");
+}
+function downloadBuiltInFile(url, fileName) {
+  const anchor = document.createElement("a");
+  anchor.href = url;
+  anchor.download = fileName;
+  document.body.appendChild(anchor);
+  anchor.click();
+  document.body.removeChild(anchor);
 }
+function downloadCostStructureTemplate() {
+  downloadBuiltInFile(HARDWARE_COST_TEMPLATE_URL, "16.成本占比结构图绘制模版.xlsx");
 }
 async function loadAnswer() {
   const response = await getStudentTrainingAnswer(TASK_KEY);

src/views/product/market-opportunity-selection.vue

@@ -77,6 +77,8 @@ import TrainingMaterialButton from "@/views/components/TrainingMaterialButton.vu
 import TrainingTaskBrief from "@/views/components/TrainingTaskBrief.vue";
 
 const TASK_KEY = "market-opportunity-selection";
+const SCORE_CALCULATION_GUIDE_URL = "/file/training-materials/market-opportunity-selection/6.综合得分计算操作说明.docx";
+const SCORE_CALCULATION_TEMPLATE_URL = "/file/training-materials/market-opportunity-selection/6.数据表-抖音电商 - 计算模版.xlsx";
 const DEFAULT_STEPS = ["指标分类", "指标权重设置", "综合得分计算", "数据可视化", "用户需求洞察", "选品结论"];
 const categories = ["市场规模", "市场潜力", "竞争强度", "运营难度"];
 const indicators = [
@@ -135,8 +137,10 @@ async function saveAndGoToStepFive() { if (saving.value || !stepThreePassed.valu
 async function saveAndGoToStepSix() { if (saving.value || !stepFourPassed.value) return; saving.value = true; try { await checkMarketOpportunitySelectionStepFive({ insights: products.map((product) => ({ productId: product.id, ...reviewInsights.value[product.id] })) }); dynamicStepAnswers.value = buildDynamicStepAnswers({ step5: buildStepFiveOutcome() }); await saveStudentTrainingAnswer(TASK_KEY, { dynamicStepAnswers: JSON.stringify(dynamicStepAnswers.value), currentStep: 6, submitted: false, saveAction: "SAVE" }); stepFivePassed.value = true; currentStep.value = 6; proxy?.$modal?.msgSuccess("用户需求洞察已保存，已进入第 6 步"); } catch (error) { proxy?.$modal?.msgError?.(error?.message || "请完整填写三类产品的好评率、用户痛点和未被满足的需求"); } finally { saving.value = false; } }
 async function saveAndCompleteTraining() { if (saving.value || !stepFivePassed.value) return; saving.value = true; try { await checkMarketOpportunitySelectionStepSix({ developmentConclusion: developmentConclusion.value }); dynamicStepAnswers.value = buildDynamicStepAnswers({ step5: buildStepFiveOutcome(), step6: buildStepSixOutcome() }); await saveStudentTrainingAnswer(TASK_KEY, { dynamicStepAnswers: JSON.stringify(dynamicStepAnswers.value), currentStep: 6, submitted: true, saveAction: "SUBMIT" }); proxy?.$modal?.msgSuccess("实训成果已保存，恭喜完成本次实训"); } catch (error) { proxy?.$modal?.msgError?.(error?.message || "请填写建议开发的产品及具体原因"); } finally { saving.value = false; } }
 function downloadFile(content, fileName, type) { const blob = new Blob([content], { type }); const url = URL.createObjectURL(blob); const link = document.createElement("a"); link.href = url; link.download = fileName; link.click(); URL.revokeObjectURL(url); }
-function downloadInstructions() { downloadFile("市场机会识别与选品 - 实训操作说明\n\n1. 汇总三类产品的原始数据。\n2. 对正向指标计算 (x-min)/(max-min)，对逆向指标计算 (max-x)/(max-min)。\n3. 将归一化得分乘以第 2 步的对应总权重后求和。\n4. 如案例资料提供三段式时间权重，分别计算第 1–20 天、第 21–40 天和第 41–60 天的加权得分。\n5. 将产品品类综合得分填写回第 3 步表格，保留两位小数。", "市场机会识别与选品-实训操作说明.txt", "text/plain;charset=utf-8"); }
+function downloadInstructions() { downloadBuiltInFile(SCORE_CALCULATION_GUIDE_URL, "6.综合得分计算操作说明.docx"); }
 function downloadTemplate() { const firstProductRow = 5; const lastProductRow = firstProductRow + products.length - 1; const rawStartColumn = 1; const normalizedStartColumn = rawStartColumn + indicators.length; const totalColumn = normalizedStartColumn + indicators.length; const negativeMetricIds = new Set(["online-products", "online-merchants", "return-rate"]); const rows = [["市场机会识别与选品 · Min-Max 加权评分自动化模板"], ["填写原始指标值后，归一得分、对应总权重和综合得分会自动计算。"], [], ["产品品类", ...indicators.map((item) => `${item.name} 原始值`), ...indicators.map((item) => `${item.name} 归一得分`), "综合得分"], ...products.map((product) => [product.name, ...indicators.map(() => ""), ...indicators.map(() => ""), ""]), [], ["权重设置（来自第 2 步）"], ["一级指标权重(%)", ...indicators.map((item) => primaryWeights.value[item.group] ?? ""), ...indicators.map(() => ""), ""], ["维度内权重(%)", ...indicators.map((item) => weights.value[item.id] ?? ""), ...indicators.map(() => ""), ""], ["对应总权重(%)", ...indicators.map(() => ""), ...indicators.map(() => ""), ""]]; const worksheet = XLSX.utils.aoa_to_sheet(rows); indicators.forEach((item, index) => { const rawColumn = XLSX.utils.encode_col(rawStartColumn + index); const normalizedColumn = XLSX.utils.encode_col(normalizedStartColumn + index); const primaryWeightCell = XLSX.utils.encode_cell({ c: rawStartColumn + index, r: 9 }); const dimensionWeightCell = XLSX.utils.encode_cell({ c: rawStartColumn + index, r: 10 }); const correspondingWeightCell = XLSX.utils.encode_cell({ c: rawStartColumn + index, r: 11 }); worksheet[correspondingWeightCell] = { t: "n", f: `${primaryWeightCell}*${dimensionWeightCell}/100` }; products.forEach((product, productIndex) => { const row = firstProductRow + productIndex; const rawCell = `${rawColumn}${row}`; const range = `${rawColumn}$${firstProductRow}:${rawColumn}$${lastProductRow}`; const normalizedCell = `${normalizedColumn}${row}`; worksheet[normalizedCell] = { t: "n", f: negativeMetricIds.has(item.id) ? `IFERROR((MAX(${range})-${rawCell})/(MAX(${range})-MIN(${range})),0)` : `IFERROR((${rawCell}-MIN(${range}))/(MAX(${range})-MIN(${range})),0)` }; }); }); products.forEach((product, productIndex) => { const row = firstProductRow + productIndex; const scoreCell = `${XLSX.utils.encode_col(totalColumn)}${row}`; const normalizedStart = XLSX.utils.encode_col(normalizedStartColumn); const normalizedEnd = XLSX.utils.encode_col(normalizedStartColumn + indicators.length - 1); const correspondingStart = XLSX.utils.encode_col(rawStartColumn); const correspondingEnd = XLSX.utils.encode_col(rawStartColumn + indicators.length - 1); worksheet[scoreCell] = { t: "n", f: `SUMPRODUCT(${normalizedStart}${row}:${normalizedEnd}${row},$${correspondingStart}$12:$${correspondingEnd}$12)/100` }; }); worksheet["!cols"] = [{ wch: 18 }, ...indicators.map(() => ({ wch: 18 })), ...indicators.map(() => ({ wch: 18 })), { wch: 14 }]; const workbook = XLSX.utils.book_new(); XLSX.utils.book_append_sheet(workbook, worksheet, "综合得分计算"); XLSX.writeFile(workbook, "市场机会识别与选品-自动化模板.xlsx"); }
+function downloadTemplate() { downloadBuiltInFile(SCORE_CALCULATION_TEMPLATE_URL, "6.数据表-抖音电商 - 计算模版.xlsx"); }
+function downloadBuiltInFile(url, fileName) { const link = document.createElement("a"); link.href = url; link.download = fileName; document.body.appendChild(link); link.click(); document.body.removeChild(link); }
 function downloadVisualizationInstructions() { downloadFile("市场机会识别与选品 - 数据可视化操作说明\n\n1. 按智能健身镜、智能卫浴镜和智能美妆镜分别填写每日综合得分。\n2. 使用自动化模板计算各品类的日平均得分、最高分和最低分。\n3. 使用柱状图、折线图或组合图完成可视化，并清晰标注品类和得分。\n4. 导出图表为 PNG、JPG 或 WEBP 格式后上传，并点击缩略图预览确认。", "市场机会识别与选品-实训操作说明.txt", "text/plain;charset=utf-8"); }
 function downloadVisualizationTemplate() { const firstDataRow = 5; const dailyRows = products.flatMap((product) => Array.from({ length: 60 }, (_, dayIndex) => [`第 ${dayIndex + 1} 天`, product.name, ""])); const lastDataRow = firstDataRow + dailyRows.length - 1; const dailyWorksheet = XLSX.utils.aoa_to_sheet([["市场机会识别与选品 · 数据可视化自动化模板"], ["请填入各产品每日综合得分，汇总结果会自动计算日平均得分、最高分和最低分。"], [], ["日期", "产品品类", "日综合得分"], ...dailyRows]); dailyWorksheet["!cols"] = [{ wch: 14 }, { wch: 20 }, { wch: 16 }]; const summaryWorksheet = XLSX.utils.aoa_to_sheet([["产品品类", "日平均得分", "最高分", "最低分"], ...products.map((product) => [product.name, "", "", ""])]); products.forEach((product, index) => { const row = index + 2; const scoreRange = `'日综合得分录入'!$C$${firstDataRow}:$C$${lastDataRow}`; const productRange = `'日综合得分录入'!$B$${firstDataRow}:$B$${lastDataRow}`; summaryWorksheet[`B${row}`] = { t: "n", f: `AVERAGEIF(${productRange},A${row},${scoreRange})` }; summaryWorksheet[`C${row}`] = { t: "n", f: `MAXIFS(${scoreRange},${productRange},A${row},${scoreRange},"<>")` }; summaryWorksheet[`D${row}`] = { t: "n", f: `MINIFS(${scoreRange},${productRange},A${row},${scoreRange},"<>")` }; }); summaryWorksheet["!cols"] = [{ wch: 20 }, { wch: 16 }, { wch: 14 }, { wch: 14 }]; const workbook = XLSX.utils.book_new(); XLSX.utils.book_append_sheet(workbook, dailyWorksheet, "日综合得分录入"); XLSX.utils.book_append_sheet(workbook, summaryWorksheet, "汇总结果"); XLSX.writeFile(workbook, "市场机会识别与选品-数据可视化模板.xlsx"); }
 function exportOutcome() { const blob = new Blob([JSON.stringify({ taskName: taskTitle.value, step1: buildStepOneOutcome(), step2: buildStepTwoOutcome(), step3: buildStepThreeOutcome(), step4: buildStepFourOutcome(), step5: buildStepFiveOutcome(), step6: buildStepSixOutcome(), currentStep: currentStep.value }, null, 2)], { type: "application/json;charset=utf-8" }); const url = URL.createObjectURL(blob); const link = document.createElement("a"); link.href = url; link.download = `${taskTitle.value}-实训结果.json`; link.click(); URL.revokeObjectURL(url); }

src/views/product/structure.vue

@@ -163,6 +163,7 @@ import TrainingTaskBrief from "@/views/components/TrainingTaskBrief.vue";
 
 const { proxy } = getCurrentInstance();
 const TASK_KEY = "product-structure";
+const PRODUCT_ARCHITECTURE_TEMPLATE_URL = "/file/training-materials/product-architecture/13.产品架构图绘制模版.pptx";
 const DEFAULT_STEPS = ["智能硬件分层架构", "产品运行操作链路", "产品场景架构分析", "架构评审与优化"];
 const LAYERS = [
   { id: "hardware-physical", name: "硬件物理层", description: "产品的物理基础，包含电源模块、主控芯片、传感器、LED灯珠等实体元器件。" },
@@ -352,7 +353,17 @@ async function checkAndSaveStepFour() {
     if (stepFourPassed.value) proxy?.$modal?.msgSuccess("产品架构设计实训已完成"); else proxy?.$modal?.msgWarning("请上传完整的三张核心功能架构图");
   } catch (error) { proxy?.$modal?.msgError(error?.message || "校验失败，请稍后重试"); } finally { checking.value = false; }
 }
-function downloadArchitectureTemplate() { const content = ["核心功能架构图模板", "请为每个核心功能分别绘制一张图：", "1. 应用功能层：功能入口与触发条件", "2. 算法处理层：识别、分析、决策逻辑", "3. 驱动感知层：信号采集、转换与输出驱动", "4. 硬件物理层：传感器、芯片、执行器与最终效果", "使用箭头标记应用层向下至硬件层的调用和信号流向。"].join("\n"); const blob = new Blob([content], { type: "text/plain;charset=utf-8" }); const url = URL.createObjectURL(blob); const link = document.createElement("a"); link.href = url; link.download = "核心功能架构图-绘制模板.txt"; link.click(); URL.revokeObjectURL(url); }
+function downloadArchitectureTemplate() {
+  downloadBuiltInFile(PRODUCT_ARCHITECTURE_TEMPLATE_URL, "13.产品架构图绘制模版.pptx");
+}
+function downloadBuiltInFile(url, fileName) {
+  const link = document.createElement("a");
+  link.href = url;
+  link.download = fileName;
+  document.body.appendChild(link);
+  link.click();
+  document.body.removeChild(link);
+}
 async function goNextStep() {
   if ((currentStep.value === 1 && !stepOnePassed.value) || (currentStep.value === 2 && !stepTwoPassed.value) || (currentStep.value === 3 && !stepThreePassed.value)) return;
   currentStep.value = Math.min(currentStep.value + 1, trainingSteps.value.length); await persist("SAVE");

src/views/test/index.vue

@@ -125,6 +125,11 @@
             </table>
           </div>
           <p class="hint">渠道名称同步第二步，权重同步第一步。每项得分乘以对应权重（按百分比折算）并相加得到加权得分；下一步会按已保存的前两步数据重新计算并校验。</p>
+          <p class="step-three-notice">说明：渠道来自第二步，权重来自第一步；每个维度得分乘以权重后相加即为加权得分。系统会校验加权得分，填写不正确不能进入下一步。</p>
+          <section class="step-three-materials" aria-label="归一化评分参考资料">
+            <p>参考方法及工具如下：下载案例数据表，使用 Excel 按 Min-Max 公式计算各渠道归一化得分，可参考《实训操作说明》完成。</p>
+            <el-button type="primary" class="step-three-materials__button" @click="downloadPracticeGuide"><el-icon><Download /></el-icon>下载实训操作说明</el-button>
+          </section>
           <footer class="footer-actions">
             <el-button @click="activeStep = 2">上一步</el-button>
             <el-button :loading="saving" @click="saveScoreStep">保存当前进度</el-button>
@@ -174,6 +179,7 @@ import { getStudentTrainingAnswer, saveStudentTrainingAnswer, validateReleaseCha
 import { parseTrainingArray } from "@/views/training/taskKeyMap";
 
 const TASK_KEY = "release-channel-evaluation";
+const RELEASE_CHANNEL_GUIDE_URL = "/file/training-materials/release-channel-evaluation/21.实训操作说明.docx";
 const activeStep = ref(1);
 const taskConfig = ref(null);
 const saving = ref(false);
@@ -226,6 +232,17 @@ function syncRankingRows(savedRows = []) { const savedByChannel = new Map(savedR
 function openStepFour() { syncRankingRows(rankingRows.value); activeStep.value = 4; }
 async function saveRankingStep() { if (saving.value) return; saving.value = true; try { await saveAnswer(4, { step4Answer: JSON.stringify(rankingPayload()) }); ElMessage.success("当前进度已保存"); } finally { saving.value = false; } }
 async function validateRankingStep() { if (validating.value) return; validating.value = true; try { await validateReleaseChannelEvaluationStepFour(rankingPayload()); await saveStudentTrainingAnswer(TASK_KEY, { saveAction: "SUBMIT", currentStep: 4, step4Answer: JSON.stringify(rankingPayload()) }); ElMessage.success("渠道排名校验通过，任务已提交"); } catch (error) { ElMessage.error(error?.message || "请检查渠道排名和核心渠道运营建议"); } finally { validating.value = false; } }
+function downloadPracticeGuide() {
+  downloadBuiltInFile(RELEASE_CHANNEL_GUIDE_URL, "21.实训操作说明.docx");
+}
+function downloadBuiltInFile(url, fileName) {
+  const link = document.createElement("a");
+  link.href = url;
+  link.download = fileName;
+  document.body.appendChild(link);
+  link.click();
+  document.body.removeChild(link);
+}
 function exportChannelRows() { const headers = ["渠道", "日均总搜索量", "供需比", "平均点击率（%）", "平均CPC（元）", "平均转化率（%）", "现有相关访客数", "匹配度（1-5）"]; const escape = (value) => `"${String(value ?? "").replaceAll('"', '""')}"`; const lines = [headers, ...channelRows.value.map((row) => [row.channel, row.dailySearchVolume, row.supplyDemandRatio, row.averageClickRate, row.averageCpc, row.averageConversionRate, row.existingVisitorCount, row.matchingScore])].map((row) => row.map(escape).join(",")); const url = URL.createObjectURL(new Blob([`\uFEFF${lines.join("\n")}`], { type: "text/csv;charset=utf-8" })); const link = document.createElement("a"); link.href = url; link.download = "产品发布渠道评估-渠道数据.csv"; link.click(); URL.revokeObjectURL(url); }
 function restoreRows(raw, target, defaults, fields) { try { const saved = typeof raw === "string" ? JSON.parse(raw || "{}") : raw; if (!Array.isArray(saved?.rows)) return; target.value = saved.rows.map((row) => { const value = Object.fromEntries(fields.map((field) => [field, row?.[field]])); return makeRow(target === weightRows ? { ...value, suggestion: weightSuggestions[value.dimension] || "" } : value); }); } catch (error) { target.value = defaults(); } }
 async function loadProgress() { try { const result = await getStudentTrainingAnswer(TASK_KEY); const answer = result?.data; restoreRows(answer?.step1Answer, weightRows, defaultWeightRows, ["dimension", "description", "weight"]); restoreRows(answer?.step2Answer, channelRows, defaultChannelRows, ["channel", "dailySearchVolume", "supplyDemandRatio", "averageClickRate", "averageCpc", "averageConversionRate", "existingVisitorCount", "matchingScore"]); let savedScores = []; try { const saved = typeof answer?.step3Answer === "string" ? JSON.parse(answer.step3Answer || "{}") : answer?.step3Answer; savedScores = Array.isArray(saved?.rows) ? saved.rows : []; } catch (error) { savedScores = []; } syncScoreRows(savedScores); let savedRanking = []; try { const saved = typeof answer?.step4Answer === "string" ? JSON.parse(answer.step4Answer || "{}") : answer?.step4Answer; savedRanking = Array.isArray(saved?.rows) ? saved.rows : []; coreChannelAnalysis.value = String(saved?.coreChannelAnalysis || ""); } catch (error) { savedRanking = []; coreChannelAnalysis.value = ""; } syncRankingRows(savedRanking); activeStep.value = Math.min(Math.max(Number(answer?.currentStep) || 1, 1), 4); } catch (error) { syncScoreRows(); syncRankingRows(); } }
@@ -234,6 +251,7 @@ onMounted(async () => { try { const result = await getTrainingTaskByKey(TASK_KEY
 
 <style scoped lang="scss">
 .release-channel-page{display:grid;grid-template-columns:minmax(720px,1fr) 340px;gap:24px;min-height:calc(100vh - 76px);padding:24px;color:#eef5ff;background:#06111d}.training-core{min-width:0;padding:28px;border:1px solid rgba(0,180,255,.25);border-radius:30px;background:rgba(8,18,28,.6)}.task-header{margin-bottom:24px}.task-badge{display:inline-flex;gap:8px;align-items:center;padding:5px 14px;border:1px solid rgba(99,217,255,.55);border-radius:999px;color:#dff5ff;background:rgba(17,126,178,.36);font-size:12px;font-weight:700}.task-header h1{margin:12px 0 0;color:#fff;font-size:30px}.task-card{margin-top:28px;padding:24px;border:1px solid rgba(82,174,226,.42);border-radius:24px;background:rgba(0,25,42,.64)}.workbench-head{display:flex;align-items:flex-start;justify-content:space-between;gap:18px;padding-bottom:18px;border-bottom:1px solid rgba(0,180,255,.2)}.section-eyebrow{margin:0;color:#71dfff;font-size:12px;font-weight:800}.workbench-head h2{margin:4px 0 0;color:#fff;font-size:24px}.step-tabs{display:flex;gap:10px;margin:20px 0}.step-tabs button{min-height:36px;padding:0 15px;border:1px solid rgba(99,183,222,.42);border-radius:8px;color:#a8cde0;background:rgba(3,27,43,.56);font:inherit;font-size:13px;font-weight:800;cursor:pointer}.step-tabs button.active{border-color:#48d5ff;color:#fff;background:rgba(9,125,177,.7)}.lead,.scoring-guide{margin:22px 0;color:#e2f3ff;font-size:16px;line-height:1.9}.scoring-guide{padding:16px 18px;border-left:3px solid #48d5ff;border-radius:0 12px 12px 0;background:rgba(16,85,121,.2)}.table-actions{display:flex;justify-content:flex-end;gap:12px;margin:0 0 16px}.table-actions :deep(.el-button){min-width:110px;height:42px;font-weight:800}.table-wrap{overflow-x:auto;border:1px solid rgba(99,183,222,.46);border-radius:14px}.table-wrap table{width:100%;border-collapse:collapse}.weight-table{min-width:900px}.channel-table{min-width:1320px}.scoring-table{min-width:1780px}.ranking-table{min-width:880px}.table-wrap th,.table-wrap td{padding:12px;border-right:1px solid rgba(99,183,222,.35);border-bottom:1px solid rgba(99,183,222,.35);vertical-align:middle}.table-wrap th{white-space:nowrap;color:#effaff;background:#0c9dd6;font-size:14px}.table-wrap td{background:rgba(2,21,34,.58)}.weight-table tbody td:nth-child(1){width:22%}.weight-table tbody td:nth-child(2){width:43%}.weight-table tbody td:nth-child(3){width:23%}.channel-table td{min-width:134px}.channel-table td:first-child{min-width:110px}.scoring-table th:first-child{min-width:108px}.scoring-table td{min-width:108px}.scoring-table thead tr:nth-child(2) th{background:rgba(7,116,161,.94)}.ranking-table td{min-width:170px}.ranking-table td:first-child{min-width:100px}.rank-cell,.core-cell{text-align:center;font-weight:900}.core-cell .core{display:inline-flex;align-items:center;justify-content:center;min-width:30px;height:26px;border:1px solid rgba(99,235,204,.8);border-radius:999px;color:#062f30;background:#68edce}.weight-cell{color:#a8d9eb;text-align:center;font-weight:800}.analysis-field{display:block;margin-top:28px}.analysis-field>span{display:block;margin-bottom:10px;color:#dff5ff;font-size:15px;font-weight:800}.analysis-field :deep(.el-textarea__inner){min-height:180px!important;border:1px solid rgba(111,190,225,.3);border-radius:12px;box-shadow:none;color:#fff;background:#102233;line-height:1.7}.table-wrap :deep(.el-input__wrapper),.table-wrap :deep(.el-input-number){width:100%;background:#102233}.table-wrap :deep(.el-input__wrapper){box-shadow:0 0 0 1px rgba(111,190,225,.3) inset}.table-wrap :deep(.el-input__inner){color:#fff}.table-wrap :deep(.el-input-number .el-input__wrapper){background:#102233}.table-wrap small{display:block;margin-top:7px;color:#8fa8b8;font-size:12px}.operation-column{width:100px;text-align:center}.empty-row{text-align:center;color:#99b5c7}.table-wrap tfoot th,.table-wrap tfoot td{border-bottom:0;background:rgba(7,49,72,.74)}.total-error{color:#ff8c8c;font-weight:900}.hint{margin:18px 0 0;color:#95b2c3;line-height:1.8}.footer-actions{display:flex;justify-content:center;gap:16px;margin-top:30px}.footer-actions :deep(.el-button){min-width:156px;height:44px;font-weight:800}.footer-actions :deep(.el-button .el-icon){margin-left:5px}@media (max-width:1100px){.release-channel-page{grid-template-columns:1fr}}@media (max-width:720px){.release-channel-page{padding:14px}.training-core{padding:18px}.task-card{padding:18px}.workbench-head{flex-direction:column}.table-actions,.footer-actions{align-items:stretch;flex-direction:column}.table-actions :deep(.el-button),.footer-actions :deep(.el-button){width:100%}}
+.step-three-notice{margin:20px 0 0;padding:12px 16px;border:1px solid rgba(255,112,112,.52);border-radius:10px;color:#ffb3b3;background:rgba(126,31,35,.16);line-height:1.7}.step-three-materials{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:18px;padding:16px 18px;border-left:3px solid #48d5ff;border-radius:0 12px 12px 0;background:rgba(16,85,121,.2);color:#d7edf8;line-height:1.7}.step-three-materials p{margin:0}.step-three-materials__button{flex:0 0 auto;font-weight:800}
 /* 与标准实训页保持一致的步骤条：编号、步骤状态和箭头连接均可清晰识别。 */
 .step-tabs{display:flex;align-items:center;gap:8px;margin:20px 0 28px;padding:18px 22px;overflow-x:auto;border:1px solid rgba(0,180,255,.3);border-radius:22px;background:rgba(1,18,31,.62)}.step-tabs .step-tab{display:flex;flex:1 1 0;align-items:center;min-width:145px;min-height:66px;gap:10px;padding:8px 12px;border:1px solid rgba(68,141,177,.35);border-radius:12px;color:#9ab3d0;background:rgba(3,27,43,.52);font:inherit;text-align:left;cursor:pointer;transition:.2s ease}.step-tabs .step-tab:hover{border-color:rgba(89,223,255,.82);color:#fff;background:rgba(8,92,131,.52);transform:translateY(-1px)}.step-tabs .step-tab:focus-visible{outline:2px solid #72e8ff;outline-offset:3px}.step-tabs .step-marker{display:grid;flex:0 0 38px;width:38px;height:38px;place-items:center;border:1px solid rgba(101,176,208,.6);border-radius:50%;color:#a6c4d9;background:rgba(3,25,40,.8);font-size:12px;font-weight:900}.step-tabs .step-copy{display:grid;min-width:0;gap:4px}.step-tabs .step-copy b{overflow:hidden;font-size:14px;font-weight:800;text-overflow:ellipsis;white-space:nowrap}.step-tabs .step-copy small{color:#66b6d4;font-size:10px;font-weight:800;letter-spacing:.06em}.step-tabs .step-tab.active{border-color:#53d8fb;color:#fff;background:linear-gradient(135deg,rgba(7,156,207,.85),rgba(13,105,161,.92));box-shadow:inset 0 0 24px rgba(77,213,255,.22)}.step-tabs .step-tab.active .step-marker{border-color:#72e8ff;color:#fff;background:linear-gradient(135deg,#08b7e8,#1375d0);box-shadow:0 0 0 5px rgba(25,179,237,.14),0 0 18px rgba(46,208,255,.58)}.step-tabs .step-tab.complete{color:#dffbff}.step-tabs .step-tab.complete .step-marker{border-color:rgba(84,230,221,.85);color:#062b37;background:#6ef0e1}.step-tabs .step-connector{position:relative;flex:0 0 24px;height:2px;background:rgba(86,198,235,.48)}.step-tabs .step-connector::after{position:absolute;top:50%;right:0;width:7px;height:7px;border-top:1px solid #73b1ce;border-right:1px solid #73b1ce;content:'';transform:translateY(-50%) rotate(45deg)}
 @media(max-width:720px){.step-tabs{align-items:stretch;flex-direction:column;padding:14px}.step-tabs .step-tab{flex:0 0 auto;width:100%}.step-tabs .step-connector{flex:0 0 18px;width:2px;height:18px;margin-left:18px}.step-tabs .step-connector::after{top:auto;right:auto;bottom:0;left:50%;transform:translateX(-50%) rotate(135deg)}}

tests/category-optimization-step3-materials.static.test.cjs

@@ -0,0 +1,22 @@
+const assert = require("node:assert/strict");
+const fs = require("node:fs");
+const path = require("node:path");
+const test = require("node:test");
+
+const sourcePath = path.resolve(__dirname, "../src/views/assessment/optimization.vue");
+const materialsRoot = path.resolve(
+  __dirname,
+  "../../dianshang-houduan/src/main/resources/static/file/training-materials/category-optimization"
+);
+
+test("品类结构优化第 3 步提供帕累托图资料下载并保留图片预览", () => {
+  const source = fs.readFileSync(sourcePath, "utf8");
+
+  assert.ok(fs.existsSync(path.join(materialsRoot, "20.实训操作说明.docx")), "后端应提供实训操作说明");
+  assert.ok(fs.existsSync(path.join(materialsRoot, "20.帕累托绘制自动化模版.xlsx")), "后端应提供帕累托图 Excel 模板");
+  assert.match(source, /下载实训操作说明/);
+  assert.match(source, /下载 Excel 模板/);
+  assert.match(source, /:preview-src-list="\[paretoImage\.url\]"/);
+  assert.match(source, /\/file\/training-materials\/category-optimization\/20\.实训操作说明\.docx/);
+  assert.match(source, /\/file\/training-materials\/category-optimization\/20\.帕累托绘制自动化模版\.xlsx/);
+});

tests/consumer-behavior-questionnaire-template.static.test.cjs

@@ -0,0 +1,20 @@
+const assert = require("node:assert/strict");
+const fs = require("node:fs");
+const path = require("node:path");
+const test = require("node:test");
+
+const source = fs.readFileSync(path.resolve(__dirname, "../src/views/demand/consumer-behavior.vue"), "utf8");
+const templatePath = path.resolve(
+  __dirname,
+  "../../dianshang-houduan/src/main/resources/static/file/training-materials/consumer-behavior/9.问卷调查报告模板.docx"
+);
+
+test("消费者需求与行为第三步从后端下载问卷模板", () => {
+  assert.ok(fs.existsSync(templatePath), "问卷模板应随后端资源发布");
+  assert.match(source, /\/file\/training-materials\/consumer-behavior\/9\.问卷调查报告模板\.docx/);
+  assert.match(source, /下载模板/);
+  assert.match(source, /function downloadQuestionnaireTemplate\(/);
+  const reportFunction = source.match(/function downloadSurveyReportTemplate\(\)[\s\S]*?\n}\n<\/script>/)?.[0] || "";
+  assert.match(reportFunction, /downloadBuiltInFile\(QUESTIONNAIRE_TEMPLATE_URL, "9\.问卷调查报告模板\.docx"\)/);
+  assert.doesNotMatch(reportFunction, /new Blob/, "报告模板不应由前端临时生成");
+});

tests/consumer-scenario-journey-template.static.test.cjs

@@ -0,0 +1,20 @@
+const assert = require("node:assert/strict");
+const fs = require("node:fs");
+const path = require("node:path");
+const test = require("node:test");
+
+const source = fs.readFileSync(path.resolve(__dirname, "../src/views/demand/consumer-scenario.vue"), "utf8");
+const templatePath = path.resolve(
+  __dirname,
+  "../../dianshang-houduan/src/main/resources/static/file/training-materials/consumer-scenario/10.用户购买旅程模版.pptx"
+);
+
+test("用户购买旅程模板从后端内置资料目录下载", () => {
+  assert.ok(fs.existsSync(templatePath), "用户购买旅程模板应随后端资源发布");
+  assert.match(source, /\/file\/training-materials\/consumer-scenario\/10\.用户购买旅程模版\.pptx/);
+  assert.match(
+    source,
+    /function downloadJourneyMapTemplate\(\) \{\s*downloadBuiltInFile\(JOURNEY_TEMPLATE_URL, "10\.用户购买旅程模版\.pptx"\);\s*}/,
+    "模板按钮应调用后端内置文件下载"
+  );
+});

tests/hardware-cost-guide-download.static.test.cjs

@@ -0,0 +1,21 @@
+const assert = require("node:assert/strict");
+const fs = require("node:fs");
+const path = require("node:path");
+const test = require("node:test");
+
+const sourcePath = path.resolve(__dirname, "../src/views/product/hardware-cost.vue");
+const guidePath = path.resolve(
+  __dirname,
+  "../../dianshang-houduan/src/main/resources/static/file/training-materials/hardware-cost/16.饼图制作操作说明.docx"
+);
+
+test("硬件成本估算操作指导由后端内置 Word 文件提供下载", () => {
+  const source = fs.readFileSync(sourcePath, "utf8");
+
+  assert.ok(fs.existsSync(guidePath), "后端应提供饼图制作操作说明 Word 文件");
+  assert.match(source, /\/file\/training-materials\/hardware-cost\/16\.饼图制作操作说明\.docx/);
+  assert.match(
+    source,
+    /function downloadCostStructureGuide\(\) \{\s*downloadBuiltInFile\(HARDWARE_COST_GUIDE_URL, "16\.饼图制作操作说明\.docx"\);\s*\}/
+  );
+});

tests/hardware-cost-template-download.static.test.cjs

@@ -0,0 +1,21 @@
+const assert = require("node:assert/strict");
+const fs = require("node:fs");
+const path = require("node:path");
+const test = require("node:test");
+
+const sourcePath = path.resolve(__dirname, "../src/views/product/hardware-cost.vue");
+const templatePath = path.resolve(
+  __dirname,
+  "../../dianshang-houduan/src/main/resources/static/file/training-materials/hardware-cost/16.成本占比结构图绘制模版.xlsx"
+);
+
+test("硬件成本占比结构图模板由后端内置 Excel 文件提供下载", () => {
+  const source = fs.readFileSync(sourcePath, "utf8");
+
+  assert.ok(fs.existsSync(templatePath), "后端应提供成本占比结构图 Excel 模板");
+  assert.match(source, /\/file\/training-materials\/hardware-cost\/16\.成本占比结构图绘制模版\.xlsx/);
+  assert.match(
+    source,
+    /function downloadCostStructureTemplate\(\) \{\s*downloadBuiltInFile\(HARDWARE_COST_TEMPLATE_URL, "16\.成本占比结构图绘制模版\.xlsx"\);\s*\}/
+  );
+});

tests/market-opportunity-instructions-download.static.test.cjs

@@ -0,0 +1,22 @@
+const assert = require("node:assert/strict");
+const fs = require("node:fs");
+const path = require("node:path");
+const test = require("node:test");
+
+const sourcePath = path.resolve(__dirname, "../src/views/product/market-opportunity-selection.vue");
+const source = fs.readFileSync(sourcePath, "utf8");
+const guidePath = path.resolve(
+  __dirname,
+  "../../dianshang-houduan/src/main/resources/static/file/training-materials/market-opportunity-selection/6.综合得分计算操作说明.docx"
+);
+
+test("综合得分计算操作说明从后端内置资料目录下载", () => {
+  assert.ok(fs.existsSync(guidePath), "操作说明应随后端资源发布");
+  assert.match(
+    source,
+    /\/file\/training-materials\/market-opportunity-selection\/6\.综合得分计算操作说明\.docx/,
+    "下载按钮应指向后端文件服务"
+  );
+  const functionBody = source.match(/function downloadInstructions\(\)[\s\S]*?\n}\nfunction downloadTemplate/)?.[0] || "";
+  assert.doesNotMatch(functionBody, /new Blob/, "操作说明不应再由前端临时生成文本文件");
+});

tests/market-opportunity-template-download.static.test.cjs

@@ -0,0 +1,25 @@
+const assert = require("node:assert/strict");
+const fs = require("node:fs");
+const path = require("node:path");
+const test = require("node:test");
+
+const sourcePath = path.resolve(__dirname, "../src/views/product/market-opportunity-selection.vue");
+const source = fs.readFileSync(sourcePath, "utf8");
+const templatePath = path.resolve(
+  __dirname,
+  "../../dianshang-houduan/src/main/resources/static/file/training-materials/market-opportunity-selection/6.数据表-抖音电商 - 计算模版.xlsx"
+);
+
+test("综合得分计算自动化模板从后端内置资料目录下载", () => {
+  assert.ok(fs.existsSync(templatePath), "自动化模板应随后端资源发布");
+  assert.match(
+    source,
+    /\/file\/training-materials\/market-opportunity-selection\/6\.数据表-抖音电商 - 计算模版\.xlsx/,
+    "下载按钮应指向后端文件服务"
+  );
+  assert.match(
+    source,
+    /function downloadTemplate\(\) \{ downloadBuiltInFile\(SCORE_CALCULATION_TEMPLATE_URL, "6\.数据表-抖音电商 - 计算模版\.xlsx"\); \}\nfunction downloadBuiltInFile/,
+    "自动化模板应通过后端内置文件下载"
+  );
+});

tests/product-architecture-template.static.test.cjs

@@ -0,0 +1,24 @@
+const assert = require("node:assert/strict");
+const fs = require("node:fs");
+const path = require("node:path");
+const test = require("node:test");
+
+const sourcePath = path.resolve(__dirname, "../src/views/product/structure.vue");
+const templatePath = path.resolve(
+  __dirname,
+  "../../dianshang-houduan/src/main/resources/static/file/training-materials/product-architecture/13.产品架构图绘制模版.pptx"
+);
+
+test("产品架构图绘制模板由后端内置 PPTX 提供下载", () => {
+  const source = fs.readFileSync(sourcePath, "utf8");
+
+  assert.ok(fs.existsSync(templatePath), "后端应提供产品架构图绘制 PPTX 模板");
+  assert.match(
+    source,
+    /\/file\/training-materials\/product-architecture\/13\.产品架构图绘制模版\.pptx/
+  );
+  assert.match(
+    source,
+    /function downloadArchitectureTemplate\(\) \{\s*downloadBuiltInFile\(PRODUCT_ARCHITECTURE_TEMPLATE_URL, "13\.产品架构图绘制模版\.pptx"\);\s*\}/
+  );
+});

tests/product-development-process-guide-download.static.test.cjs

@@ -0,0 +1,21 @@
+const assert = require('node:assert/strict');
+const fs = require('node:fs');
+const path = require('node:path');
+const test = require('node:test');
+
+const source = fs.readFileSync(path.resolve(__dirname, '../src/views/foundation/product-development-process.vue'), 'utf8');
+const guidePath = path.resolve(__dirname, '../../dianshang-houduan/src/main/resources/static/file/training-materials/product-development-process/3.甘特图制作实训操作说明.docx');
+const templatePath = path.resolve(__dirname, '../../dianshang-houduan/src/main/resources/static/file/training-materials/product-development-process/3.项目进度管理表-项目进度甘特图模版.xlsx');
+
+test('甘特图实训操作说明从后端内置资料目录下载', () => {
+  assert.ok(fs.existsSync(guidePath), '操作说明应随后端资源发布');
+  assert.ok(source.includes('/file/training-materials/product-development-process/3.甘特图制作实训操作说明.docx'), '下载按钮应指向后端文件服务');
+  assert.ok(source.includes('function downloadBuiltInFile'), '下载应使用统一文件下载方法');
+  assert.doesNotMatch(source.match(/function downloadPracticeGuide\(\)[\s\S]*?\n}\n\nfunction downloadGanttTemplate/)?.[0] || '', /new Blob/, '操作说明不应再由前端临时生成文本文件');
+});
+
+test('甘特图绘制模板从后端内置资料目录下载', () => {
+  assert.ok(fs.existsSync(templatePath), '甘特图模板应随后端资源发布');
+  assert.ok(source.includes('/file/training-materials/product-development-process/3.项目进度管理表-项目进度甘特图模版.xlsx'), '模板按钮应指向后端文件服务');
+  assert.doesNotMatch(source.match(/function downloadGanttTemplate\(\)[\s\S]*?\n}\n\nfunction downloadBuiltInFile/)?.[0] || '', /XLSX\.writeFile/, '模板不应再由前端即时生成');
+});

tests/product-diagnosis-step1-materials.static.test.cjs

@@ -0,0 +1,24 @@
+const assert = require("node:assert/strict");
+const fs = require("node:fs");
+const path = require("node:path");
+const test = require("node:test");
+
+const sourcePath = path.resolve(__dirname, "../src/views/assessment/diagnosis.vue");
+const materialsRoot = path.resolve(
+  __dirname,
+  "../../dianshang-houduan/src/main/resources/static/file/training-materials/product-diagnosis-iteration"
+);
+
+test("产品问题诊断第 1 步提供漏斗计算与可视化资料下载及图片预览", () => {
+  const source = fs.readFileSync(sourcePath, "utf8");
+
+  ["23.实训操作说明1.docx", "23.Excel模版1.xlsx", "23.实训操作说明2.docx", "23.Excel模版2.xlsx"].forEach((name) => {
+    assert.ok(fs.existsSync(path.join(materialsRoot, name)), `后端应提供 ${name}`);
+  });
+  assert.match(source, /节点转化率计算/);
+  assert.match(source, /全链路转化漏斗可视化/);
+  assert.match(source, /:preview-src-list="\[funnelChart\.url\]"/);
+  assert.match(source, /诊断异常节点须从上表已填写渠道中选择/);
+  assert.match(source, /\/file\/training-materials\/product-diagnosis-iteration\/23\.Excel%E6%A8%A1%E7%89%881\.xlsx/);
+  assert.match(source, /\/file\/training-materials\/product-diagnosis-iteration\/23\.Excel%E6%A8%A1%E7%89%882\.xlsx/);
+});

tests/product-diagnosis-step3-materials.static.test.cjs

@@ -0,0 +1,24 @@
+const assert = require("node:assert/strict");
+const fs = require("node:fs");
+const path = require("node:path");
+const test = require("node:test");
+
+const sourcePath = path.resolve(__dirname, "../src/views/assessment/diagnosis.vue");
+const materialsRoot = path.resolve(
+  __dirname,
+  "../../dianshang-houduan/src/main/resources/static/file/training-materials/product-diagnosis-iteration"
+);
+
+test("产品问题诊断第 3 步提供 AB 测试资料下载与对比图预览", () => {
+  const source = fs.readFileSync(sourcePath, "utf8");
+
+  ["23.实训操作说明3.docx", "23.Excel模版3.xlsx"].forEach((name) => {
+    assert.ok(fs.existsSync(path.join(materialsRoot, name)), `后端应提供 ${name}`);
+  });
+  assert.match(source, /找到根因后，还需验证“改进方案是否真的有效”/);
+  assert.match(source, /AB测试数据填报/);
+  assert.match(source, /下载实训操作说明/);
+  assert.match(source, /下载Excel模板/);
+  assert.match(source, /:preview-src-list="\[abChart\.url\]"/);
+  assert.match(source, /23\.Excel%E6%A8%A1%E7%89%883\.xlsx/);
+});

tests/product-value-positioning-canvas-template.static.test.cjs

@@ -0,0 +1,24 @@
+const assert = require("node:assert/strict");
+const fs = require("node:fs");
+const path = require("node:path");
+const test = require("node:test");
+
+const sourcePath = path.resolve(__dirname, "../src/views/product/differentiation.vue");
+const templatePath = path.resolve(
+  __dirname,
+  "../../dianshang-houduan/src/main/resources/static/file/training-materials/product-value-positioning/12.产品价值主张画布模版.pptx"
+);
+
+test("产品价值主张画布模板由后端内置 PPTX 提供下载", () => {
+  const source = fs.readFileSync(sourcePath, "utf8");
+
+  assert.ok(fs.existsSync(templatePath), "后端应提供产品价值主张画布 PPTX 模板");
+  assert.match(
+    source,
+    /\/file\/training-materials\/product-value-positioning\/12\.产品价值主张画布模版\.pptx/
+  );
+  assert.match(
+    source,
+    /function downloadCanvasTemplate\(\) \{\s*downloadBuiltInFile\(VALUE_PROPOSITION_CANVAS_TEMPLATE_URL, "12\.产品价值主张画布模版\.pptx"\);\s*\}/
+  );
+});

tests/purchase-demand-forecast-guide-download.static.test.cjs

@@ -0,0 +1,21 @@
+const assert = require("node:assert/strict");
+const fs = require("node:fs");
+const path = require("node:path");
+const test = require("node:test");
+
+const sourcePath = path.resolve(__dirname, "../src/views/channel/index.vue");
+const guidePath = path.resolve(
+  __dirname,
+  "../../dianshang-houduan/src/main/resources/static/file/training-materials/purchase-demand-forecast/18.实训操作说明.docx"
+);
+
+test("采购需求预测实训操作说明由后端内置 Word 文件提供下载", () => {
+  const source = fs.readFileSync(sourcePath, "utf8");
+
+  assert.ok(fs.existsSync(guidePath), "后端应提供采购需求预测实训操作说明 Word 文件");
+  assert.match(source, /\/file\/training-materials\/purchase-demand-forecast\/18\.实训操作说明\.docx/);
+  assert.match(
+    source,
+    /function downloadPracticeGuide\(\) \{\s*downloadBuiltInFile\(PURCHASE_DEMAND_FORECAST_GUIDE_URL, "18\.实训操作说明\.docx"\);\s*\}/
+  );
+});

tests/release-channel-step3-guide.static.test.cjs

@@ -0,0 +1,20 @@
+const assert = require("node:assert/strict");
+const fs = require("node:fs");
+const path = require("node:path");
+const test = require("node:test");
+
+const sourcePath = path.resolve(__dirname, "../src/views/test/index.vue");
+const guidePath = path.resolve(
+  __dirname,
+  "../../dianshang-houduan/src/main/resources/static/file/training-materials/release-channel-evaluation/21.实训操作说明.docx"
+);
+
+test("产品发布渠道评估第 3 步提供操作说明并展示加权得分校验规则", () => {
+  const source = fs.readFileSync(sourcePath, "utf8");
+
+  assert.ok(fs.existsSync(guidePath), "后端应提供产品发布渠道评估操作说明 Word 文件");
+  assert.match(source, /下载实训操作说明/);
+  assert.match(source, /step-three-notice/);
+  assert.match(source, /\/file\/training-materials\/release-channel-evaluation\/21\.实训操作说明\.docx/);
+  assert.match(source, /function downloadPracticeGuide\(\) \{\s*downloadBuiltInFile\(RELEASE_CHANNEL_GUIDE_URL, "21\.实训操作说明\.docx"\);\s*\}/);
+});

tests/target-user-profile-material-download.static.test.cjs

@@ -0,0 +1,19 @@
+const assert = require("node:assert/strict");
+const fs = require("node:fs");
+const path = require("node:path");
+const test = require("node:test");
+
+const source = fs.readFileSync(path.resolve(__dirname, "../src/views/demand/people.vue"), "utf8");
+const materialDir = path.resolve(
+  __dirname,
+  "../../dianshang-houduan/src/main/resources/static/file/training-materials/target-user-profile"
+);
+
+test("目标用户画像第一步从后端下载操作说明与 Excel 模板", () => {
+  assert.ok(fs.existsSync(path.join(materialDir, "8.实训操作说明.docx")), "操作说明应随后端资源发布");
+  assert.ok(fs.existsSync(path.join(materialDir, "8.Excel计算与可视化模版.xlsx")), "Excel 模板应随后端资源发布");
+  assert.match(source, /\/file\/training-materials\/target-user-profile\/8\.实训操作说明\.docx/);
+  assert.match(source, /\/file\/training-materials\/target-user-profile\/8\.Excel计算与可视化模版\.xlsx/);
+  assert.match(source, /下载实训操作说明/);
+  assert.match(source, /下载 Excel 模板/);
+});