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new file mode 100644
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diff --git a/src/views/portraitModel/components/repurchaseAnalysis.vue b/src/views/portraitModel/components/repurchaseAnalysis.vue
index 4bec70e..f92fdbf 100644
--- a/src/views/portraitModel/components/repurchaseAnalysis.vue
+++ b/src/views/portraitModel/components/repurchaseAnalysis.vue
@@ -272,18 +272,146 @@

-
第五步,制定营销策略
+
第五步,商品复购分析
- 通过购物篮分析,能给实际销售带来的价值:
+ 商品的复购情况分析十分重要,可以通过复购次数较多的商品,分析用户习惯和商品特征,分析维度包括:
+
+ 每种商品的复购次数、排行榜;
+
+ 每种商品复购的用户情况,每个用户复购的次数等;
+
+ 结合品类、销量、价格区间、评价等等多种维度,进行细化分析等。
-
+
生成商品复购分析表
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+

+
商品复购排行
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+

+
每种商品复购的用户情况(用户习惯)
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
提交
+
+
+
+
+
+
+
+

+
第六步,商品价值分析
+
+
+ 从商品的角度出发,看一个商品的综合价值,可以使用四象限图(波士顿矩阵)来查看商品价值分析。销量和复购率分别作为横纵轴,以平均值为分割线,将所有商品类型划分到四个象限内。
+ 对于新兴产品:需要着重拓展市场
+ 对于低回购产品:需要检查是否产品有质量问题,导致用户单次购买多但不会回购
+ 对于问题产品:着重关注
+
+
+

+
+
+
+
+
+

+
第七步,复购深层分析
+
+
+ 从商品的角度出发,看一个商品的综合价值,可以使用四象限图(波士顿矩阵)来查看商品价值分析。销量和复购率分别作为横纵轴,以平均值为分割线,将所有商品类型划分到四个象限内。
+ 对于新兴产品:需要着重拓展市场
+ 对于低回购产品:需要检查是否产品有质量问题,导致用户单次购买多但不会回购
+ 对于问题产品:着重关注
+
+
+
@@ -476,7 +636,164 @@ const step4Data = ref([
]);
const step5Data = ref([
{
- title: "平均值",
+ data1: "dd003",
+ data2: "B",
+ data3: "99",
+ data4: "裤子",
+ data5: "2024-02-04",
+ data6: "1",
+ },
+ {
+ data1: "dd007",
+ data2: "D",
+ data3: "138",
+ data4: "裤子",
+ data5: "2024-02-14",
+ data6: "2",
+ },
+ {
+ data1: "dd010",
+ data2: "D",
+ data3: "150",
+ data4: "裤子",
+ data5: "2024-02-16",
+ data6: "3",
+ },
+ {
+ data1: "dd012",
+ data2: "D",
+ data3: "137",
+ data4: "裤子",
+ data5: "2024-02-20",
+ data6: "4",
+ },
+ {
+ data1: "dd017",
+ data2: "A",
+ data3: "39",
+ data4: "睡衣",
+ data5: "2024-02-24",
+ data6: "1",
+ },
+ {
+ data1: "dd015",
+ data2: "C",
+ data3: "94",
+ data4: "睡衣",
+ data5: "2024-02-23",
+ data6: "2",
+ },
+ {
+ data1: "dd019",
+ data2: "C",
+ data3: "186",
+ data4: "睡衣",
+ data5: "2024-02-28",
+ data6: "3",
+ },
+ {
+ data1: "dd008",
+ data2: "B",
+ data3: "143",
+ data4: "外套",
+ data5: "2024-02-14",
+ data6: "1",
+ },
+ {
+ data1: "dd011",
+ data2: "C",
+ data3: "191",
+ data4: "外套",
+ data5: "2024-02-16",
+ data6: "2",
+ },
+ {
+ data1: "dd018",
+ data2: "D",
+ data3: "99",
+ data4: "外套",
+ data5: "2024-02-26",
+ data6: "3",
+ },
+ {
+ data1: "dd005",
+ data2: "F",
+ data3: "111",
+ data4: "外套",
+ data5: "2024-02-10",
+ data6: "4",
+ },
+ {
+ data1: "dd001",
+ data2: "A",
+ data3: "189",
+ data4: "衬衫",
+ data5: "2024-02-02",
+ data6: "1",
+ },
+ {
+ data1: "dd013",
+ data2: "B",
+ data3: "59",
+ data4: "衬衫",
+ data5: "2024-02-22",
+ data6: "2",
+ },
+ {
+ data1: "dd014",
+ data2: "D",
+ data3: "173",
+ data4: "衬衫",
+ data5: "2024-02-22",
+ data6: "3",
+ },
+ {
+ data1: "dd002",
+ data2: "E",
+ data3: "101",
+ data4: "短袖",
+ data5: "2024-02-02",
+ data6: "1",
+ },
+ {
+ data1: "dd020",
+ data2: "J",
+ data3: "52",
+ data4: "短袖",
+ data5: "2024-02-28",
+ data6: "2",
+ },
+ {
+ data1: "dd016",
+ data2: "K",
+ data3: "82",
+ data4: "短袖",
+ data5: "2024-02-24",
+ data6: "3",
+ },
+ {
+ data1: "dd009",
+ data2: "G",
+ data3: "171",
+ data4: "帽子",
+ data5: "2024-02-15",
+ data6: "1",
+ },
+ {
+ data1: "dd006",
+ data2: "C",
+ data3: "141",
+ data4: "皮鞋",
+ data5: "2024-02-12",
+ data6: "1",
+ },
+ {
+ data1: "dd004",
+ data2: "H",
+ data3: "176",
+ data4: "内衣",
+ data5: "2024-02-07",
+ data6: "1",
},
]);
const step6Data = ref([
@@ -680,8 +997,11 @@ const draw = () => {
option = {
title: {
- text: "Referer of a Website",
+ text: "时间间隔",
left: "center",
+ textStyle: {
+ color: "#fff",
+ },
},
tooltip: {
trigger: "item",
@@ -689,18 +1009,21 @@ const draw = () => {
legend: {
orient: "vertical",
left: "left",
+ textStyle: {
+ color: "#fff",
+ },
},
series: [
{
- name: "Access From",
+ name: "时间间隔",
type: "pie",
radius: "50%",
data: [
- { value: 1048, name: "Search Engine" },
- { value: 735, name: "Direct" },
- { value: 580, name: "Email" },
- { value: 484, name: "Union Ads" },
- { value: 300, name: "Video Ads" },
+ { value: sevenNum.value, name: "7天内" },
+ { value: fiftyNum.value, name: "15天内" },
+ { value: thirtyNumIn.value, name: "30天内" },
+ { value: thirtyNumOut.value, name: "30天以上" },
+ // { value: 300, name: "Video Ads" },
],
emphasis: {
itemStyle: {
@@ -846,6 +1169,16 @@ const draw = () => {
font-size: 14px;
cursor: pointer;
}
+ .generateBtn {
+ width: 185px;
+ height: 31px;
+ background: url("@/assets/images/生成统计.png");
+ text-align: center;
+ line-height: 31px;
+ color: #000;
+ font-size: 14px;
+ cursor: pointer;
+ }
}
::v-deep .el-table tr {
background-color: #002652 !important;