diff --git a/src/api/studentTrainingAnswer.js b/src/api/studentTrainingAnswer.js
index 6569c16..2074d5a 100644
--- a/src/api/studentTrainingAnswer.js
+++ b/src/api/studentTrainingAnswer.js
@@ -480,3 +480,23 @@ export function checkConsumerScenarioStepTwo(payload) {
     headers: { repeatSubmit: false },
   });
 }
+
+export function checkConsumerScenarioStepThree(payload) {
+  const journeyMapUrl = String(payload?.journeyMapUrl || "").trim();
+  if (isStudentDemo()) {
+    const valid = Boolean(journeyMapUrl);
+    return Promise.resolve({
+      code: 200,
+      data: {
+        valid,
+        message: valid ? "用户购买旅程图已上传。" : "请上传用户购买旅程图。",
+      },
+    });
+  }
+  return request({
+    url: "/api/student-training-answers/consumer-scenario/step-3/validate",
+    method: "post",
+    data: { journeyMapUrl },
+    headers: { repeatSubmit: false },
+  });
+}
diff --git a/src/views/demand/consumer-scenario.vue b/src/views/demand/consumer-scenario.vue
index b2302e3..1d899d7 100644
--- a/src/views/demand/consumer-scenario.vue
+++ b/src/views/demand/consumer-scenario.vue
@@ -140,28 +140,54 @@
         </section>
 
         <section v-show="isSectionVisible(3)" class="scenario-step-section">
-        <div class="journey-table-wrap">
-          <table class="journey-table">
-            <thead>
-              <tr>
-                <th class="row-head">阶段</th>
-                <th v-for="phase in phases" :key="phase.key">{{ phase.label }}</th>
-              </tr>
-            </thead>
-            <tbody>
-              <tr v-for="row in journeyRows" :key="row.key">
-                <th>{{ row.label }}</th>
-                <td v-for="phase in phases" :key="phase.key">
-                  <textarea
-                    v-model="form.matrix[row.key][phase.key]"
-                    :placeholder="row.placeholder"
-                    class="table-input"
-                  ></textarea>
-                </td>
-              </tr>
-            </tbody>
-          </table>
-        </div>
+          <div class="journey-map-intro">
+            <span>Step 03</span>
+            <h4>绘制用户购买旅程图</h4>
+            <p>基于步骤二的分析结果，绘制完整的用户购买旅程图，呈现旅程阶段、情感体验曲线、关键触点、痛点和机会点。</p>
+          </div>
+
+          <div class="journey-map-upload-panel">
+            <input
+              ref="journeyMapInput"
+              class="hidden-file-input"
+              type="file"
+              accept="image/png,image/jpeg,image/webp"
+              @change="handleJourneyMapUpload"
+            />
+            <template v-if="form.journeyMap.url">
+              <el-image
+                class="journey-map-preview"
+                :src="form.journeyMap.url"
+                :preview-src-list="[form.journeyMap.url]"
+                preview-teleported
+                fit="contain"
+              />
+              <div class="journey-map-file-info">
+                <el-icon><UploadFilled /></el-icon>
+                <span>{{ form.journeyMap.name || "用户购买旅程图" }}</span>
+              </div>
+              <div class="journey-map-actions">
+                <el-button type="primary" @click="openJourneyMapPicker">更换用户购买旅程图</el-button>
+                <el-button @click="clearJourneyMap">移除图片</el-button>
+              </div>
+            </template>
+            <template v-else>
+              <el-icon class="journey-map-upload-icon"><UploadFilled /></el-icon>
+              <strong>上传用户购买旅程图</strong>
+              <p>支持 PNG、JPG、JPEG、WEBP 格式，单个文件不超过 5MB</p>
+              <el-button type="primary" :loading="uploadingJourneyMap" @click="openJourneyMapPicker">上传用户购买旅程图</el-button>
+            </template>
+          </div>
+
+          <div class="journey-map-helper">
+            <div>
+              <h5>推荐工具及方法如下，自行选择：</h5>
+              <p>1. 下载模板，填写各阶段数据，完成用户购买旅程图。</p>
+              <p>2. 下载步骤二用户购买旅程表，使用通用 AI 大模型辅助生成。</p>
+              <p class="journey-map-prompt">参考提示词：请根据用户购买旅程表文件，生成一个美观的用户购买旅程图。</p>
+            </div>
+            <el-button plain @click="downloadJourneyMapTemplate"><el-icon><Download /></el-icon>下载用户购买旅程模板</el-button>
+          </div>
         </section>
 
         <section v-show="isSectionVisible(4)" class="scenario-step-section">
@@ -260,12 +286,13 @@
 
 <script setup>
 import { computed, getCurrentInstance, onMounted, ref } from "vue";
-import { ArrowLeft, ArrowRight, CircleCheck, Download } from "@element-plus/icons-vue";
+import { ArrowLeft, ArrowRight, CircleCheck, Download, UploadFilled } from "@element-plus/icons-vue";
 import TrainingAiSidebar from "@/views/components/TrainingAiSidebar.vue";
 import TrainingMaterialButton from "@/views/components/TrainingMaterialButton.vue";
 import TrainingTaskBrief from "@/views/components/TrainingTaskBrief.vue";
 import { getTrainingTaskByKey } from "@/api/trainingTask";
-import { checkConsumerScenarioStepOne, checkConsumerScenarioStepTwo, getStudentTrainingAnswer, saveStudentTrainingAnswer } from "@/api/studentTrainingAnswer";
+import { checkConsumerScenarioStepOne, checkConsumerScenarioStepTwo, checkConsumerScenarioStepThree, getStudentTrainingAnswer, saveStudentTrainingAnswer, uploadStudentTrainingFile } from "@/api/studentTrainingAnswer";
+import { isStudentDemo } from "@/utils/studentDemo";
 
 const TASK_KEY = "consumer-scenario";
 const { proxy } = getCurrentInstance();
@@ -409,6 +436,8 @@ const taskConfig = ref(null);
 const saving = ref(false);
 const checkingJourney = ref(false);
 const checkingJourneyAnalysis = ref(false);
+const journeyMapInput = ref(null);
+const uploadingJourneyMap = ref(false);
 const draggedStageId = ref("");
 const journeyCheckMessage = ref("");
 const journeyCheckedCorrectly = ref(false);
@@ -446,6 +475,7 @@ function createForm() {
     activeStep: 1,
     journeyOrder: createShuffledJourneyOrder(),
     journeyAnalysis: createJourneyAnalysis(),
+    journeyMap: { url: "", name: "" },
     classifications: createClassifications(),
     matrix: createMatrix(),
   };
@@ -550,6 +580,7 @@ function applySavedAnswer(value) {
       activeStep: normalizeActiveStep(parsed.currentStep),
       journeyOrder: normalizeJourneyOrder(parsed.journeyOrder),
       journeyAnalysis: normalizeJourneyAnalysis(parsed.journeyAnalysis),
+      journeyMap: normalizeJourneyMap(parsed.journeyMap),
       classifications: {
         ...createClassifications(),
         ...(parsed.classifications || {}),
@@ -563,6 +594,13 @@ function applySavedAnswer(value) {
   }
 }
 
+function normalizeJourneyMap(value) {
+  return {
+    url: typeof value?.url === "string" ? value.url : "",
+    name: typeof value?.name === "string" ? value.name : "",
+  };
+}
+
 function normalizeJourneyAnalysis(value) {
   const savedRows = Array.isArray(value) ? value : [];
   return createJourneyAnalysis().map((row) => {
@@ -607,7 +645,7 @@ function normalizeActiveStep(value) {
 async function setCurrentStep(step) {
   if (!hasConfiguredSteps.value) return;
   const targetStep = normalizeActiveStep(step);
-  if (targetStep > form.value.activeStep && [1, 2].includes(form.value.activeStep) && !(await persist("IN_PROGRESS"))) return;
+  if (targetStep > form.value.activeStep && [1, 2, 3].includes(form.value.activeStep) && !(await persist("IN_PROGRESS"))) return;
   form.value.activeStep = targetStep;
 }
 
@@ -702,6 +740,90 @@ async function ensureJourneyAnalysisValid() {
   }
 }
 
+function openJourneyMapPicker() {
+  journeyMapInput.value?.click();
+}
+
+function revokeBlobUrl(url) {
+  if (typeof url === "string" && url.startsWith("blob:")) URL.revokeObjectURL(url);
+}
+
+async function handleJourneyMapUpload(event) {
+  const file = event.target?.files?.[0];
+  if (!file) return;
+  const allowedTypes = ["image/png", "image/jpeg", "image/webp"];
+  if (!allowedTypes.includes(file.type)) {
+    proxy?.$modal?.msgError("请上传 PNG、JPG、JPEG 或 WEBP 图片");
+    event.target.value = "";
+    return;
+  }
+  if (file.size > 5 * 1024 * 1024) {
+    proxy?.$modal?.msgError("图片大小不能超过 5MB");
+    event.target.value = "";
+    return;
+  }
+  uploadingJourneyMap.value = true;
+  try {
+    let url = "";
+    if (isStudentDemo()) {
+      url = URL.createObjectURL(file);
+    } else {
+      const formData = new FormData();
+      formData.append("file", file);
+      const response = await uploadStudentTrainingFile(formData);
+      url = response?.url || response?.data?.url || "";
+    }
+    if (!url) throw new Error("上传失败，请稍后重试");
+    revokeBlobUrl(form.value.journeyMap.url);
+    form.value.journeyMap = { url, name: file.name };
+    proxy?.$modal?.msgSuccess("用户购买旅程图上传成功");
+  } catch (error) {
+    proxy?.$modal?.msgError(error?.message || "上传失败，请稍后重试");
+  } finally {
+    uploadingJourneyMap.value = false;
+    event.target.value = "";
+  }
+}
+
+function clearJourneyMap() {
+  revokeBlobUrl(form.value.journeyMap.url);
+  form.value.journeyMap = { url: "", name: "" };
+}
+
+async function ensureJourneyMapValid() {
+  try {
+    const response = await checkConsumerScenarioStepThree({ journeyMapUrl: form.value.journeyMap.url });
+    const result = response?.data || {};
+    if (!result.valid) proxy?.$modal?.msgError(result.message || "请上传用户购买旅程图");
+    return result.valid === true;
+  } catch (error) {
+    proxy?.$modal?.msgError(error?.message || "请先上传用户购买旅程图");
+    return false;
+  }
+}
+
+function downloadJourneyMapTemplate() {
+  const escapeCsvValue = (value) => `"${String(value || "").replaceAll('"', '""')}"`;
+  const header = ["序号", "旅程阶段", "用户行为描述", "关键触点", "情感体验", "关键决策因素", "痛点标记", "机会点标记"];
+  const rows = form.value.journeyAnalysis.map((row, index) => [
+    index + 1,
+    stageTitle(row.stageId),
+    row.behaviorDescription,
+    row.keyTouchpoints,
+    row.emotionExperience,
+    row.decisionFactors,
+    "",
+    "",
+  ]);
+  const csv = [header, ...rows].map((row) => row.map(escapeCsvValue).join(",")).join("\r\n");
+  const url = URL.createObjectURL(new Blob([`\uFEFF${csv}`], { type: "text/csv;charset=utf-8" }));
+  const link = document.createElement("a");
+  link.href = url;
+  link.download = "用户购买旅程图模板.csv";
+  link.click();
+  URL.revokeObjectURL(url);
+}
+
 function buildOutcome() {
   return {
     taskKey: TASK_KEY,
@@ -711,6 +833,7 @@ function buildOutcome() {
     journeyOrder: form.value.journeyOrder,
     journeyCheckedCorrectly: journeyCheckedCorrectly.value,
     journeyAnalysis: form.value.journeyAnalysis,
+    journeyMap: form.value.journeyMap,
     phases,
     classifications: form.value.classifications,
     matrix: form.value.matrix,
@@ -731,6 +854,7 @@ async function persist(status = "IN_PROGRESS") {
   if (saving.value) return;
   if (status !== "RESET" && form.value.activeStep === 1 && !(await ensureJourneyOrderValid())) return false;
   if (status !== "RESET" && form.value.activeStep === 2 && !(await ensureJourneyAnalysisValid())) return false;
+  if (status !== "RESET" && form.value.activeStep === 3 && !(await ensureJourneyMapValid())) return false;
   saving.value = true;
   try {
     await saveStudentTrainingAnswer(TASK_KEY, buildAnswerPayload(status));
@@ -750,6 +874,7 @@ function submitTask() {
 }
 
 async function resetTraining() {
+  revokeBlobUrl(form.value.journeyMap.url);
   form.value = createForm();
   await persist("RESET");
 }
@@ -1416,6 +1541,145 @@ function exportOutcome() {
   line-height: 1.65;
 }
 
+.journey-map-intro {
+  margin-bottom: 18px;
+  padding: 20px 22px;
+  border: 1px solid rgba(69, 202, 249, 0.36);
+  border-radius: 18px;
+  background: linear-gradient(112deg, rgba(9, 99, 145, 0.28), rgba(2, 22, 38, 0.48));
+
+  span {
+    color: #51d8ff;
+    font-size: 13px;
+    font-weight: 900;
+    letter-spacing: 0.08em;
+    text-transform: uppercase;
+  }
+
+  h4 {
+    margin: 6px 0 8px;
+    color: #ffffff;
+    font-size: 22px;
+  }
+
+  p {
+    margin: 0;
+    color: #bed8e6;
+    font-size: 14px;
+    line-height: 1.8;
+  }
+}
+
+.hidden-file-input {
+  display: none;
+}
+
+.journey-map-upload-panel {
+  min-height: 330px;
+  display: flex;
+  flex-direction: column;
+  align-items: center;
+  justify-content: center;
+  gap: 12px;
+  padding: 28px;
+  border: 1px dashed rgba(78, 210, 255, 0.64);
+  border-radius: 20px;
+  color: #e9fbff;
+  background: radial-gradient(circle at 50% 32%, rgba(13, 119, 171, 0.22), rgba(2, 18, 31, 0.52) 62%);
+
+  strong {
+    font-size: 18px;
+  }
+
+  p {
+    margin: 0 0 8px;
+    color: #9abac9;
+    font-size: 13px;
+  }
+}
+
+.journey-map-upload-icon {
+  width: 52px;
+  height: 52px;
+  display: grid;
+  place-items: center;
+  border: 1px solid rgba(94, 222, 255, 0.62);
+  border-radius: 50%;
+  color: #71e5ff;
+  background: rgba(8, 100, 148, 0.3);
+  font-size: 25px;
+}
+
+.journey-map-preview {
+  width: min(100%, 760px);
+  max-height: 360px;
+  overflow: hidden;
+  border: 1px solid rgba(90, 214, 255, 0.45);
+  border-radius: 12px;
+  background: #03111c;
+  cursor: zoom-in;
+
+  :deep(img) {
+    object-fit: contain;
+  }
+}
+
+.journey-map-file-info {
+  max-width: 100%;
+  display: flex;
+  align-items: center;
+  gap: 8px;
+  color: #cbf5ff;
+  font-size: 14px;
+
+  span {
+    overflow: hidden;
+    text-overflow: ellipsis;
+    white-space: nowrap;
+  }
+}
+
+.journey-map-actions {
+  display: flex;
+  flex-wrap: wrap;
+  justify-content: center;
+  gap: 10px;
+}
+
+.journey-map-helper {
+  display: flex;
+  align-items: center;
+  justify-content: space-between;
+  gap: 24px;
+  margin-top: 20px;
+  padding: 18px 20px;
+  border: 1px solid rgba(61, 162, 210, 0.28);
+  border-radius: 14px;
+  color: #b9d4df;
+  background: rgba(3, 27, 43, 0.46);
+
+  h5,
+  p {
+    margin: 0;
+    font-size: 13px;
+    line-height: 1.8;
+  }
+
+  h5 {
+    color: #e5faff;
+    font-size: 14px;
+  }
+
+  .journey-map-prompt {
+    margin-top: 4px;
+    color: #80dff8;
+  }
+
+  .el-button {
+    flex: 0 0 auto;
+  }
+}
+
 .journey-flow {
   display: grid;
   grid-template-columns: repeat(5, minmax(120px, 1fr));
@@ -1859,6 +2123,15 @@ function exportOutcome() {
     transform: rotate(90deg);
   }
 
+  .journey-map-helper {
+    align-items: stretch;
+    flex-direction: column;
+  }
+
+  .journey-map-helper .el-button {
+    width: 100%;
+  }
+
   .nav-action,
   .training-action {
     width: 100%;