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feat: add value positioning statements

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dev-QQq
chenyuan 3 weeks ago
parent 8f1b6ecdfb
commit db8f07c0ee
2 changed files with 134 additions and 26 deletions
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19
src/api/studentTrainingAnswer.js
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@ -473,3 +473,22 @@ export function checkProductValuePositioningStepTwo(payload) {
headers: { repeatSubmit: false },
});
}
export function checkProductValuePositioningStepThree(payload) {
const statements = Array.isArray(payload?.statements) ? payload.statements : [];
const requiredFields = ["targetUser", "productName", "productCategory", "coreValue", "differentiationReason"];
if (isStudentDemo()) {
const valid = statements.length === 2 && statements.every((statement, index) => statement?.id === index + 1
&& requiredFields.every((field) => Boolean(String(statement?.[field] || "").trim())));
return Promise.resolve({
code: 200,
data: { valid, message: valid ? "两版定位陈述填写完整。" : "请完整填写两个产品价值定位陈述版本。" },
});
}
return request({
url: "/api/student-training-answers/product-value-positioning/step-3/validate",
method: "post",
data: { statements },
headers: { repeatSubmit: false },
});
}

141
src/views/product/differentiation.vue
Unescape Escape View File

@ -149,32 +149,22 @@
<h3>{{ activeStepName }}</h3>
</div>
</div>
<div class="step-content value-grid">
<label class="field-block">
<span>客户任务：</span>
<textarea v-model="form.valueCanvas.customerJobs" />
</label>
<label class="field-block">
<span>用户痛点：</span>
<textarea v-model="form.valueCanvas.pains" />
</label>
<label class="field-block">
<span>用户收益：</span>
<textarea v-model="form.valueCanvas.gains" />
</label>
<label class="field-block">
<span>产品与服务：</span>
<textarea v-model="form.valueCanvas.products" />
</label>
<label class="field-block">
<span>痛点缓解方案：</span>
<textarea v-model="form.valueCanvas.painRelievers" />
</label>
<label class="field-block">
<span>收益创造方案：</span>
<textarea v-model="form.valueCanvas.gainCreators" />
</label>
<div class="positioning-intro">
<p>根据前面实训分析，使用经典定位陈述格式撰写简洁有力的产品价值定位陈述。</p>
<p>经典定位陈述格式：对于【目标市场/用户】，我们的【产品名称】是一个【产品类别】，它能提供【核心价值/关键收益】，因为它具有【主要差异化理由】。</p>
</div>
<article v-for="(statement, index) in form.positioningStatements" :key="statement.id" class="positioning-version-card">
<header><span>版本{{ numberToChinese(index + 1) }}</span><small>至少设计两个不同目标用户版本</small></header>
<p class="statement-preview">对于 <strong>{{ statement.targetUser || '【目标市场/用户】' }}</strong>，我们的 <strong>{{ statement.productName || '【产品名称】' }}</strong> 是一个 <strong>{{ statement.productCategory || '【产品类别】' }}</strong>，它能提供 <strong>{{ statement.coreValue || '【核心价值/关键收益】' }}</strong>，因为它具有 <strong>{{ statement.differentiationReason || '【主要差异化理由】' }}</strong>。</p>
<div class="positioning-fields">
<label><span>目标市场/用户</span><input v-model="statement.targetUser" :aria-label="`版本${index + 1}目标市场或用户`" placeholder="填写目标市场/用户" /></label>
<label><span>产品名称</span><input v-model="statement.productName" :aria-label="`版本${index + 1}产品名称`" placeholder="填写产品名称" /></label>
<label><span>产品类别</span><input v-model="statement.productCategory" :aria-label="`版本${index + 1}产品类别`" placeholder="填写产品类别" /></label>
<label><span>核心价值/关键收益</span><input v-model="statement.coreValue" :aria-label="`版本${index + 1}核心价值或关键收益`" placeholder="填写核心价值/关键收益" /></label>
<label class="positioning-fields__wide"><span>主要差异化理由</span><textarea v-model="statement.differentiationReason" :aria-label="`版本${index + 1}主要差异化理由`" placeholder="填写主要差异化理由" /></label>
</div>
</article>
<p v-if="positioningValidationMessage" class="core-pain-validation-message" role="status">{{ positioningValidationMessage }}</p>
</section>
<section v-show="isSectionVisible(4)" class="step-card">
@ -257,7 +247,7 @@ import TrainingAiSidebar from "@/views/components/TrainingAiSidebar.vue";
import TrainingMaterialButton from "@/views/components/TrainingMaterialButton.vue";
import TrainingTaskBrief from "@/views/components/TrainingTaskBrief.vue";
import { getTrainingTaskByKey } from "@/api/trainingTask";
import { checkProductValuePositioningStepOne, checkProductValuePositioningStepTwo, getStudentTrainingAnswer, saveStudentTrainingAnswer, uploadStudentTrainingFile } from "@/api/studentTrainingAnswer";
import { checkProductValuePositioningStepOne, checkProductValuePositioningStepTwo, checkProductValuePositioningStepThree, getStudentTrainingAnswer, saveStudentTrainingAnswer, uploadStudentTrainingFile } from "@/api/studentTrainingAnswer";
import { parseTrainingArray } from "@/views/training/taskKeyMap";
import { isStudentDemo } from "@/utils/studentDemo";
@ -268,11 +258,18 @@ const checkingCorePain = ref(false);
const corePainValidationMessage = ref("");
const checkingValueCanvas = ref(false);
const valueCanvasValidationMessage = ref("");
const checkingPositioning = ref(false);
const positioningValidationMessage = ref("");
const uploadingValueCanvas = ref(false);
const valueCanvasInput = ref(null);
const taskConfig = ref(null);
const corePainTypes = ["核心痛点1", "核心痛点2", "核心痛点3", "弱需求", "伪需求"];
const positioningStatementFields = ["targetUser", "productName", "productCategory", "coreValue", "differentiationReason"];
function createPositioningStatement(id) {
return { id, targetUser: "", productName: "", productCategory: "", coreValue: "", differentiationReason: "" };
}
const defaultRequirement =
"产品价值主张及定位需要在市场调研和用户洞察基础上，明确目标用户、核心价值、差异化优势和定位表达。";
@ -294,6 +291,7 @@ function createForm() {
customerProfile: { jobs: "", pains: "", gains: "" },
valueMap: { products: "", painRelievers: "", gainCreators: "" },
valuePropositionCanvas: { url: "", name: "" },
positioningStatements: [createPositioningStatement(1), createPositioningStatement(2)],
valueCanvas: { customerJobs: "", pains: "", gains: "", products: "", painRelievers: "", gainCreators: "" },
statement: { targetUsers: "", valueProposition: "", differentiation: "", positioning: "" },
};
@ -350,6 +348,7 @@ async function setCurrentStep(step) {
if (targetStep > form.value.activeStep) {
if (form.value.activeStep === 1 && !(await ensureCorePainValid())) return;
if (form.value.activeStep === 2 && !(await ensureValueCanvasValid())) return;
if (form.value.activeStep === 3 && !(await ensurePositioningValid())) return;
}
form.value.activeStep = targetStep;
}
@ -388,6 +387,7 @@ function normalizeForm(value = {}) {
customerProfile: { ...base.customerProfile, ...(value.customerProfile || {}) },
valueMap: { ...base.valueMap, ...(value.valueMap || {}) },
valuePropositionCanvas: { ...base.valuePropositionCanvas, ...(value.valuePropositionCanvas || {}) },
positioningStatements: normalizePositioningStatements(value.positioningStatements),
valueCanvas: { ...base.valueCanvas, ...(value.valueCanvas || {}) },
statement: { ...base.statement, ...(value.statement || {}) },
};
@ -403,6 +403,14 @@ function normalizeCorePainRows(rows = []) {
}));
}
function normalizePositioningStatements(statements = []) {
const savedStatements = Array.isArray(statements) ? statements : [];
return [1, 2].map((id, index) => {
const saved = savedStatements[index] || {};
return positioningStatementFields.reduce((result, field) => ({ ...result, [field]: String(saved[field] || "") }), { id });
});
}
async function ensureCorePainValid() {
if (checkingCorePain.value) return false;
checkingCorePain.value = true;
@ -437,6 +445,20 @@ async function ensureValueCanvasValid() {
} finally { checkingValueCanvas.value = false; }
}
async function ensurePositioningValid() {
if (checkingPositioning.value) return false;
checkingPositioning.value = true;
try {
const response = await checkProductValuePositioningStepThree({ statements: form.value.positioningStatements });
const result = response?.data || {};
positioningValidationMessage.value = result.message || (result.valid ? "两版定位陈述填写完整。" : "请完整填写两个产品价值定位陈述版本。");
return result.valid === true;
} catch (error) {
positioningValidationMessage.value = error?.message || "定位陈述校验失败，请稍后重试。";
return false;
} finally { checkingPositioning.value = false; }
}
function buildOutcome() {
return {
taskKey: TASK_KEY,
@ -450,6 +472,7 @@ function buildOutcome() {
customerProfile: form.value.customerProfile,
valueMap: form.value.valueMap,
valuePropositionCanvas: form.value.valuePropositionCanvas,
positioningStatements: form.value.positioningStatements,
valueCanvas: form.value.valueCanvas,
statement: form.value.statement,
updatedAt: new Date().toISOString(),
@ -469,6 +492,7 @@ async function persist(status = "IN_PROGRESS") {
if (status !== "RESET") {
if (form.value.activeStep === 1 && !(await ensureCorePainValid())) return false;
if (form.value.activeStep === 2 && !(await ensureValueCanvasValid())) return false;
if (form.value.activeStep === 3 && !(await ensurePositioningValid())) return false;
}
saving.value = true;
try {
@ -504,6 +528,8 @@ function exportOutcome() {
URL.revokeObjectURL(url);
}
function numberToChinese(number) { return ["一", "二", "三", "四"][number - 1] || String(number); }
const customerProfileExportContent = computed(() => `# 用户档案（Customer Profile）\n\n## 用户目标（Jobs）\n${form.value.customerProfile.jobs}\n\n## 痛点（Pains）\n${form.value.customerProfile.pains}\n\n## 收益期望（Gains）\n${form.value.customerProfile.gains}\n`);
const valueMapExportContent = computed(() => `# 产品价值地图（Value Map）\n\n## 产品与服务\n${form.value.valueMap.products}\n\n## 痛点缓释器（Pain Relievers）\n${form.value.valueMap.painRelievers}\n\n## 增益创造器（Gain Creators）\n${form.value.valueMap.gainCreators}\n`);
@ -1112,6 +1138,67 @@ async function handleValueCanvasUpload(event) {
.template-download-button { position: absolute; top: 44px; left: 18px; }
}
.positioning-intro {
margin-bottom: 18px;
padding: 15px 18px;
border-left: 3px solid #55ddff;
border-radius: 0 14px 14px 0;
background: linear-gradient(90deg, rgba(7, 92, 132, .28), rgba(5, 34, 51, .12));
p { margin: 0; color: #c9e7f3; font-size: 14px; line-height: 1.8; }
p + p { margin-top: 5px; color: #a9ccda; }
}
.positioning-version-card {
overflow: hidden;
margin-top: 16px;
border: 1px solid rgba(74, 178, 223, .36);
border-radius: 16px;
background: linear-gradient(120deg, rgba(5, 55, 81, .42), rgba(1, 17, 29, .5));
header {
display: flex;
align-items: center;
justify-content: space-between;
gap: 14px;
padding: 10px 16px;
border-bottom: 1px solid rgba(75, 174, 218, .24);
background: rgba(4, 86, 125, .35);
}
header span { color: #f2fdff; font-size: 16px; font-weight: 900; }
header small { color: #8ecadd; font-size: 12px; }
}
.statement-preview {
margin: 0;
padding: 15px 16px;
color: #afd2df;
background: rgba(0, 16, 29, .36);
font-size: 14px;
line-height: 1.85;
strong { color: #64daf8; font-weight: 800; }
}
.positioning-fields {
display: grid;
grid-template-columns: repeat(2, minmax(0, 1fr));
gap: 12px;
padding: 16px;
label { display: grid; gap: 6px; min-width: 0; }
label span { color: #d8f2fb; font-size: 12px; font-weight: 800; }
input,
textarea {
width: 100%; padding: 10px 11px; border: 1px solid rgba(45, 95, 126, .95); border-radius: 9px; color: #eef5ff; background: rgba(4, 24, 38, .72); box-sizing: border-box; font: inherit; font-size: 13px; line-height: 1.55;
&:focus { border-color: rgba(92, 224, 255, .7); box-shadow: 0 0 0 3px rgba(0, 174, 255, .13); outline: none; }
}
textarea { min-height: 66px; resize: vertical; }
}
.positioning-fields__wide { grid-column: 1 / -1; }
.step-navigation {
display: flex;
justify-content: center;
@ -1192,6 +1279,8 @@ async function handleValueCanvasUpload(event) {
writing-mode: vertical-rl;
}
.value-grid { grid-template-columns: 1fr; }
.positioning-fields { grid-template-columns: 1fr; }
.positioning-fields__wide { grid-column: auto; }
.canvas-guidance { padding: 15px; }
.canvas-guidance .template-download-button { position: static; margin: 8px 0; }
}

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